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Full-Text Articles in Business
International Marketing, Jeanette Francis
International Marketing, Jeanette Francis
Lynn University Digital Press Books
International Marketing, a compilation of open educational resources, discusses how organizations market goods and services internationally, and how the scope of marketing subsequently broadens as it interacts with other dimensions like national culture and countries’ political, legal, and economic systems. The text reveals how, when marketing across national boundaries, organizations must decide what it is going to sell, what markets to target, and what marketing mix (product, place, promotion, price, and people) to embrace. Course: MKT 392
Marketing For The Beginner: Resources From The Acrl Library Marketing And Outreach Interest Group, Lindsay Davis, Jen Park, Sabine J. Dantus, Chris Davidson, Bonnie Cohen Lafazan, Joan Petit
Marketing For The Beginner: Resources From The Acrl Library Marketing And Outreach Interest Group, Lindsay Davis, Jen Park, Sabine J. Dantus, Chris Davidson, Bonnie Cohen Lafazan, Joan Petit
Faculty and Staff Publications & Presentations
Are you new to outreach work? Were you tasked with planning events highlighting your services, collections, or spaces and don’t know where to start? Do you need to create promotional materials but have no background in design? Is there little to no budget? The administrators of ACRL’s Library Marketing and Outreach Interest Group have put together a beginner’s guide that includes groups to join, blogs and websites to read, free and low-cost graphic design tools, collections of free images and icons, and other online resources that spark inspiration when you have hit the proverbial creativity wall.
Translation Of Viral News Topics Into Digital Marketing, Eba Diab
Translation Of Viral News Topics Into Digital Marketing, Eba Diab
Graduate Student Dissertations, Theses, Capstones, and Portfolios
In today’s digital marketing driven environment, it is essential that organizations understand the strategies behind technology in advertising. Unfortunately, many marketers do not have a strategy when they begin utilizing digital marketing strategies. The purpose of this study is to understand how viral topics translate into digital marketing. The research includes a case study on United Airlines, followed by in-depth interviews with digital marketers, and accompanied by an analysis of the business’ digital marketing campaigns. Analysis of the campaigns reveal the different digital marketing strategies organizations use to build and maintain relationships with consumers. The study concludes with a discussion …
The Impact Of Web Site Design On Consumer Loyalty In Business-To-Consumer (B2c) Internet Commerce: A Rhetorical Approach, Tsai-Shin Fong
The Impact Of Web Site Design On Consumer Loyalty In Business-To-Consumer (B2c) Internet Commerce: A Rhetorical Approach, Tsai-Shin Fong
Graduate Student Dissertations, Theses, Capstones, and Portfolios
With an enormous multitude of potential consumers globally, the Internet offers an opportunity that merchants have never before seen. Corporate giants to small businesses considered investments of large amounts of time, money, resources, man-hours, and venture capital a wise decision when considering the potential return-on-investment (ROI) of the Internet boom of the early to mid 1990's. However, electronic commerce has experienced the meteoric rise and subsequent crash of any behemoth entity cast aloft without moorings or foundation. When millions of dollars were lost, experts emerged &om the ashes and attempted to develop new paradigms designed to explain the failure, redirect …