Business Commons^™

Understanding Entrepreneurial Marketing Through Customer Orientation Of Hispanic And Black Business Owners, Linda Golden, Robert A. Peterson

Atlantic Marketing Association Proceedings

No abstract provided.

Sex May Sell But Gender Identity Predicts: An Investigation Of College Students’ Propensity To Join Entrepreneurship Clubs, Jerald Wallace

Doctor of Business Administration Dissertations

A rich and diverse stream of research has focused on assessing different outcomes between men and women entrepreneurs. Popular stereotypes maintain that women are neither as interested, or successful as entrepreneurs compared to men. However, most past research has used biological sex as a proxy to measure differences between women and men dichotomously. The problem with this approach is that it is an oversimplified approach to a complex issue. To address this problem, the more recent literature suggests the inclusion of more meaningful variables, such as gender identity, an individual’s concept of their traits both masculine and feminine, to assess …

Application Of New Theory In Entrepreneurship: Social Cognition, Ryan Matthews Dr., Kelly R. Hall, Lucy Matthews

Atlantic Marketing Association Proceedings

No abstract provided.

The Relationships Between Entrepreneurs' Gender, Attitudes Toward Seeking Assistance From Entrepreneurship Centers, Utilization Of Centers, And Entrepreneurial Success, Scott C. Manley

Doctor of Business Administration Dissertations

Despite the proliferation of entrepreneurship centers, little is known about the reasons entrepreneurs appear reluctant to utilize their services. Although women are more likely than men to seek help in most settings, some research appears to suggest that this tendency may not apply to entrepreneurs. This is interesting given the financial underperformance of female-owned firms and research showing that entrepreneurship centers are effective and thereby lead to economic development. To better understand these issues, I propose and test a new conceptual framework of entrepreneurial help seeking that considers how entrepreneurs vary in their attitudes towards seeking professional help. In addition, …

Forecasting Demand: Sensitivity Analysis Of Financial Assumptions Using Ms Excel, Gary B. Roberts, Kirk C. Heriot

Atlantic Marketing Journal

According to research on entrepreneurship education, the creation of a business plan is the most popular teaching method (Solomon, 2007). Textbooks in the field will often have a chapter devoted to the contents of the business plan and separate chapters about important elements of a business plan such as marketing, finance, and operations. Instructors must prepare their students for arduous task of writing all of the parts of the business plan within a team.

One of the most challenging aspects of a business plan is the financial projections. Clearly, if an entrepreneurial team intends to present their plan to a …

The North American Consortium For Entrepreneurship: Lessons Learned And Best Practices On Hosting International Students, Stella Sixing Xu, Gary B. Roberts, Dorothy Brawley, Bob Desman, Kamal Fatehi

Journal of Global Initiatives: Policy, Pedagogy, Perspective

In 2004, Kennesaw State University became a part of the North American Consortium for Entrepreneurship (NACE). Its mission is to advance the study and practice of entrepreneurship in the North American business community and develop successful entrepreneurial careers in the expanding markets fostered by the implementation of the North American Free Trade Association (NAFTA). In spring 2006, KSU hosted students from Canada, Mexico, and the United States as part of the NACE global initiative. Volunteers from an on-campus student organization, Students in Free Enterprise (SIFE), coordinated the project. This paper presents a descriptive case study of the semester-long exchange, along …

International Trade And Women Merchants At Gbagi Textile Market, Ibadan, Mutiat Titilope Kareem-Ojo

Journal of Global Initiatives: Policy, Pedagogy, Perspective

This paper examines the historical background of Gbagi textile market in Ibadan and the response to international trade among women merchants at the market. It discusses the relationship between Lebanese traders in Nigeria and Yoruba women merchants at the market. In this connection, the paper explains how the presence of the Lebanese influenced textile trade. It also examines how women merchants adapted to the changes associated with international trade relations. The paper concludes by analyzing the changes that occurred in the market via the trading activities of women merchants.

Entrepreneurship: Venture Initiation, Management, And Development, George S. Vozikis, Timothy Mescon, Howard Feldman

KSU Press Legacy Project

Twenty years ago, Fortune 500 companies in the U.S. hired over seventy percent of college graduates. Today, Fortune 500 companies hire less than seven percent of college graduates and the entrepreneurial enterprises hire over 80 percent. More than forty percent of students start a business within one year of graduation. These businesses employ 55% of the total American work force. When we think of the entrepreneur, we often visualize the small business. While most, if not all, business ideas begin "small," a great deal of focus in placed upon entrepreneurial ideas that have grown into sizable corporations. In examining the …

Are The Common Myths Of Entrepreneurship All That Common? A Test Of Entrepreneurs And Non-Entrepreneurs, Kevin W. Sightler

Faculty and Research Publications

It has been suggested that there is general misunderstanding in the business and academic communities as to the definition, form, and substance of entrepreneurship. Common myths of entrepreneurship have been advanced such as "Entrepreneurship involves starting and running a small business" and "Entrepreneurship requires a lot of money." A sample of 163 subjects revealed overall disagreement with the stated myths. Evidence supported a hypothesized divergence of opinion about entrepreneurship myths between entrepreneurs and non-entrepreneurs, but there was no difference of opinion between less successful and more successful entrepreneurs. Implications of the findings are discussed.