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Full-Text Articles in Business

In-Service Biology Teachers’ Perceptions And Pedagogical Rating Of Two Mobile Learning Applications Recommended For Learning Biology In Nigerian Secondary Schools, Uchenna Udeani Prof, Jeremiah Nosakhare Akhigbe Mr May 2020

In-Service Biology Teachers’ Perceptions And Pedagogical Rating Of Two Mobile Learning Applications Recommended For Learning Biology In Nigerian Secondary Schools, Uchenna Udeani Prof, Jeremiah Nosakhare Akhigbe Mr

The African Journal of Information Systems

The study investigated in-service biology teachers’ perceptions of the instructional use of smartphones equipped with Biology Mobile Learning Applications (BMLAs) in the learning of biology concepts in Nigerian senior secondary schools and the pedagogical rating of two commercially available mobile learning applications recommended for learning biology. The study utilized a descriptive survey design. Data collected were analyzed using descriptive and inferential statistics. Findings gathered revealed that the in-service biology teachers had good perceptions of the instructional use of BMLAs and that these perceptions influence their pedagogical rating and selection of mobile applications. The study also revealed that demographic variables such ...


A Conceptual Information Technology Project Management Assurance Framework, Elizabeth Mkoba, Carl Marnewick May 2020

A Conceptual Information Technology Project Management Assurance Framework, Elizabeth Mkoba, Carl Marnewick

The African Journal of Information Systems

Over the last decade, information technology (IT) projects have continued to fail at an alarming rate. Project managers are still battling to manage and deliver successful IT projects in organizations. The conceptual information technology project management assurance framework developed consists of project assurance processes. The conceptual framework was validated through a survey of 121 IT project managers from organizations in seven African countries. The purpose of this paper is to present research findings on how well project assurance processes are implemented and their importance in achieving a successful IT project outcome in organizations. The findings indicate that most project assurance ...


Causes Of Challenges In Implementing Computer-Based Knowledge Management Systems In Healthcare Institutions: A Case Study Of Private Hospitals In Johannesburg, South Africa, George Maramba, Alfred Coleman, Felix F. Ntawanga May 2020

Causes Of Challenges In Implementing Computer-Based Knowledge Management Systems In Healthcare Institutions: A Case Study Of Private Hospitals In Johannesburg, South Africa, George Maramba, Alfred Coleman, Felix F. Ntawanga

The African Journal of Information Systems

The advent of computer-based knowledge management systems has changed the world, especially in the way businesses operate, making them an integral aspect to modern economies and the drivers of success. Studies show that the implementation of computer-based knowledge management systems is challenging, particularly in healthcare institutions. This paper presents a study that was undertaken to identify the causes of challenges encountered when implementing computer-based knowledge management systems in healthcare institutions. A case was used as this study’s research methodology in which three private hospitals based in Johannesburg, South Africa, were utilized. Six participants, two from each private hospital, were ...


A Credit Analysis Of The Unbanked And Underbanked: An Argument For Alternative Data, Edwin Baidoo Apr 2020

A Credit Analysis Of The Unbanked And Underbanked: An Argument For Alternative Data, Edwin Baidoo

Analytics and Data Science Dissertations

The purpose of this study is to ascertain the statistical and economic significance of non-traditional credit data for individuals who do not have sufficient economic data, collectively known as the unbanked and underbanked. The consequences of not having sufficient economic information often determines whether unbanked and underbanked individuals will receive higher price of credit or be denied entirely. In terms of regulation, there is a strong interest in credit models that will inform policies on how to gradually move sections of the unbanked and underbanked population into the general financial network.

In Chapter 2 of the dissertation, I establish the ...


The Expanded View Of Individualism And Collectivism: One, Two, Or Four Dimensions?, Jennifer L. Priestley, Kamal Fatehi, Gita Taasoobshirazi Apr 2020

The Expanded View Of Individualism And Collectivism: One, Two, Or Four Dimensions?, Jennifer L. Priestley, Kamal Fatehi, Gita Taasoobshirazi

Faculty Publications

Recent research to analyze and discuss cultural differences has employed a combination of five major dimensions of individualism–collectivism, power distance, uncertainty avoidance, femininity– masculinity (gender role differentiation), and long-term orientation. Among these dimensions, individualism–collectivism has received the most attention. Chronologically, this cultural attribute has been regarded as one, then two, and more recently, four dimensions of horizontal and vertical individualism and collectivism. However, research on this issue has not been conclusive and some have argued against this expansion. The current study attempts to explain and clarify this discussion by using a shortened version of the scale developed by ...


Spring 2020, Joelle Walls Apr 2020

Spring 2020, Joelle Walls

The Investigator Research Magazine

Dear readers,

We are proud to present the spring issue of The Investigator, giving you an inside look into the varied research and scholarly activities taking place at Kennesaw State.

In a new interview, President Pamela Whitten discusses KSU's growing research reputation and lessons learned from her own experiences as a researcher and mentor. Similarly, our cover story follows three First-Year Scholars as they explore the possibilities of research in Martin Hudson's lab through a new Office of Undergraduate Research initiative.

This publication would not have been possible without the contributions of the editorial team, including undergraduates Kaelyn ...


Cyberbullying Among University Students: The Kenyan Experience, Joshua R A Ndiege, Gabriel Okello, Patrick K. Wamuyu Mar 2020

Cyberbullying Among University Students: The Kenyan Experience, Joshua R A Ndiege, Gabriel Okello, Patrick K. Wamuyu

The African Journal of Information Systems

Although considerable literature has grown around cyberbullying, there are still only limited studies on this within developing economies, especially African countries. In particular, studies on cyberbullying in Africa have failed to have a direct focus on the prevalence of this phenomenon among students in universities. Not only does cyberbullying have an emotional-social impact, it has ramifications on the learning process as well. This subject remains of utmost relevance within academia, and a number of institutions continue to grapple with its impact. The study reported here is an exploratory investigation of 396 students from one of the private universities within Nairobi ...


The Impact Of Program Dominance On Student Interest In College Football, George W. Stone, Michael A. Jones Feb 2020

The Impact Of Program Dominance On Student Interest In College Football, George W. Stone, Michael A. Jones

Atlantic Marketing Association Proceedings

No abstract provided.


An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo Feb 2020

An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo

Atlantic Marketing Association Proceedings

No abstract provided.


The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan Feb 2020

The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan

Atlantic Marketing Association Proceedings

No abstract provided.


The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed Feb 2020

The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed

Atlantic Marketing Association Proceedings

No abstract provided.


Revamping The Eagle Empire: An Initiative For Improving Services And Social Media Content Of A Collegiate Athletic Program, Steve Chen, Anna Gdovak, Adrienne Hall Feb 2020

Revamping The Eagle Empire: An Initiative For Improving Services And Social Media Content Of A Collegiate Athletic Program, Steve Chen, Anna Gdovak, Adrienne Hall

Atlantic Marketing Association Proceedings

No abstract provided.


Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner Feb 2020

Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner

Atlantic Marketing Association Proceedings

No abstract provided.


Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson Feb 2020

Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson

Atlantic Marketing Association Proceedings

No abstract provided.


Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford Feb 2020

Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford

Atlantic Marketing Association Proceedings

No abstract provided.


A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia Feb 2020

A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts Feb 2020

Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts

Atlantic Marketing Association Proceedings

No abstract provided.


How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr Feb 2020

How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas Feb 2020

Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas

Atlantic Marketing Association Proceedings

No abstract provided.


Message Strategy And Consumer Engagement In Sponsored Posts On Facebook And Twitter, Cynthia B. Hanson Feb 2020

Message Strategy And Consumer Engagement In Sponsored Posts On Facebook And Twitter, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.


The Influence Of Social Media On Perceptions Of Political Authenticity, Kirsten Passyn Feb 2020

The Influence Of Social Media On Perceptions Of Political Authenticity, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook Feb 2020

The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook

Atlantic Marketing Association Proceedings

No abstract provided.


Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick Feb 2020

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.


A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr. Feb 2020

A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti Feb 2020

The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti

Atlantic Marketing Association Proceedings

No abstract provided.


Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha Feb 2020

Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha

Atlantic Marketing Association Proceedings

No abstract provided.


Comparison Of Millennials, Generation X, And Baby Boomers Attitudes Toward Preventive Health Information: A Social Media Emphasis, Joe Cangelosi Feb 2020

Comparison Of Millennials, Generation X, And Baby Boomers Attitudes Toward Preventive Health Information: A Social Media Emphasis, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil Dr., G Carletta Simmons Feb 2020

Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil Dr., G Carletta Simmons

Atlantic Marketing Association Proceedings

No abstract provided.


Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk Feb 2020

Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.


The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance, Hangjun Xu Feb 2020

The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance, Hangjun Xu

Atlantic Marketing Association Proceedings

No abstract provided.