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- Consumer behavior (4)
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Articles 1 - 20 of 20
Full-Text Articles in Business
Boycott Practices: A Study Of The Lasallian Youth’S Perceptions And Involvement With Consumer Activism, Czarina Damienne N. Ang, Alyssa K. Clemente, Keanne Nohl P. Hernandez, Louis Gelberto S. Martin
Boycott Practices: A Study Of The Lasallian Youth’S Perceptions And Involvement With Consumer Activism, Czarina Damienne N. Ang, Alyssa K. Clemente, Keanne Nohl P. Hernandez, Louis Gelberto S. Martin
DLSU Senior High School Research Congress
In the corporate world's continual pursuit of social responsibility, businesses are placed under the scrutiny of the public as social decisions are made within, more so outside written policies and moral principles. A boycott is a communal withdrawal against a company whose malpractices disagree with the public. With the rising participation in this method of consumer activism, this qualitative research aims to discover the views of the Lasallian youth regarding this activity, exploring their support and perception of its success, relevance, and trends. 54 Senior High School students from the De La Salle University Integrated School (Manila) were chosen through …
3 Fields, 1 Mode Of Survival: How Puregold, Imarflex And Chef Patrick Adapted To The Covid 19 Crisis In The Philippines, Gian Levin S. Batac, Jayvee Laurenz F. Lau, Rulevin Jared C. Uy, Harley Y. Po, Michael S. Melliza Jr.
3 Fields, 1 Mode Of Survival: How Puregold, Imarflex And Chef Patrick Adapted To The Covid 19 Crisis In The Philippines, Gian Levin S. Batac, Jayvee Laurenz F. Lau, Rulevin Jared C. Uy, Harley Y. Po, Michael S. Melliza Jr.
DLSU Senior High School Research Congress
The COVID-19 pandemic has brought challenges to countless businesses and consumers all over the world. Nonetheless, numerous businesses found a way to overcome this obstacle and adapt e-commerce into the business landscape. This phenomenological study examined the modifications made by selected businesses in order to adapt to the new normal of the business world, inquiring into the importance of e-commerce as a coping strategy to survive the COVID-19 pandemic. Data was collected through Zoom interviews with the companies Puregold, Imarflex, and Chef Patrick, each a distinct field in business. Results showed that the pandemic served as an accelerator of the …
Pandemic Preparedness Of Engineers: Efficiency In Engineering And Facility Management, Kyle Angelique Y. Elix, Ma. Joy Cassandra T. Faustino, Joseph Benjamin A. Mijares
Pandemic Preparedness Of Engineers: Efficiency In Engineering And Facility Management, Kyle Angelique Y. Elix, Ma. Joy Cassandra T. Faustino, Joseph Benjamin A. Mijares
DLSU Senior High School Research Congress
Throughout the pandemic, facilities management has played a critical role in ensuring the health and safety, longevity, and productivity of enterprises and their employees during these unprecedented times. Management of building systems is crucial for minimizing the spread of the disease and ensuring a safe work environment, so it is more important than ever that the built environment remains working securely and efficiently, regardless of the number of people in a facility. Therefore, the researchers were prompted to quantitatively describe the Roles of Engineers in Pandemic Preparedness regarding the Efficiency Rate of Engineering and Facility Management; the procedure includes gathering …
Factors Influencing Smartphone Purchase Intention: A Study Among Filipino Generation Z Within The National Capital Region, Margaret Natalie V. Briones, Eliza Anne B. Evangelista, Aljohn Emmanuel Y. Go, Karyl Christine L. Sy
Factors Influencing Smartphone Purchase Intention: A Study Among Filipino Generation Z Within The National Capital Region, Margaret Natalie V. Briones, Eliza Anne B. Evangelista, Aljohn Emmanuel Y. Go, Karyl Christine L. Sy
DLSU Senior High School Research Congress
As we progress into the digital era, smartphones have become increasingly important and integrated into our daily lives. The unanticipated shift to an online setting brought upon by the COVID-19 pandemic raised technology’s significance in education, causing Generation Z’s to consider purchasing smartphones. With recent technological innovations and sophisticated marketing strategies, consumers take various considerations into account when deciding to buy smartphones. Hence, the main objective of this research is to determine to what extent the factors (i.e., brand, product features, price, convenience, social influence, and smartphone dependency) influence the Filipino Gen Z's intention to purchase smartphones. To investigate the …
Assessment Of The Mediating Effects Of Compensation And Benefits On The Relationship Of Job Satisfaction And Employee Retention Among Millennial Employees In Bpo Call Center In Metro Manila: The Case Of Infocomtech, Reanna Ericka D. Inza-Cruz, Allysa C. Pasion, Roxanne K. Tiu
Assessment Of The Mediating Effects Of Compensation And Benefits On The Relationship Of Job Satisfaction And Employee Retention Among Millennial Employees In Bpo Call Center In Metro Manila: The Case Of Infocomtech, Reanna Ericka D. Inza-Cruz, Allysa C. Pasion, Roxanne K. Tiu
DLSU Senior High School Research Congress
Over the past decade, the Business Process Outsourcing (BPO) industry in the Philippines has experienced significant growth. However, the industry continues to experience high attrition rate. At this time, majority of the workforce in BPO call centers are millennials and observably, their level of job satisfaction deviates from the older generation. The main objective of the research is to assess whether compensation and benefits have a mediating effect on job satisfaction and employee retention particularly, among millennial employees in the BPO call centers in Metro Manila. This can potentially benefit not only BPO call centers but individual employees and industry. …
Entrepreneurial Attitude And Intention Of Abm Senior High School Learners, Ryzel Vonn D. Pat-I, Haelen Kie G. Caro, Andreana Paulene W. Chioco, Roy Angelo D. Fusingan, Katrenna Andrea P. Matulac, Zilllah Jayne A. Sabio
Entrepreneurial Attitude And Intention Of Abm Senior High School Learners, Ryzel Vonn D. Pat-I, Haelen Kie G. Caro, Andreana Paulene W. Chioco, Roy Angelo D. Fusingan, Katrenna Andrea P. Matulac, Zilllah Jayne A. Sabio
DLSU Senior High School Research Congress
Due to the global health crisis, many people lost their jobs or had to accept lower compensation. To mitigate the economic constraints caused by the pandemic, people pursued entrepreneurship to help meet their basic needs. However, to become successful in the field of entrepreneurship, one must possess a high level of entrepreneurial attitude and intention. Although a considerable study had been conducted to assess the level of entrepreneurial attitude and intention, its Senior High School (SHS) level implementation had only received far less attention. Likewise, there is a dearth of literature that assess the level of entrepreneurial attitude and intention …
A Comprehensive Study On The Feasibility And Suitability Of Bitcoin In The Philippine Setting, Marian Ricci N. Ariaga, Ryan Kevin T. Koa, Francis Lawrence N. Lim, Jersey Jaclyn K. To
A Comprehensive Study On The Feasibility And Suitability Of Bitcoin In The Philippine Setting, Marian Ricci N. Ariaga, Ryan Kevin T. Koa, Francis Lawrence N. Lim, Jersey Jaclyn K. To
DLSU Senior High School Research Congress
Cryptocurrencies, which use blockchain technology, are a type of decentralized algorithm that solves the issue of trust on the Internet and has recently garnered increasing levels of interest. Using different types of cryptographic technologies, cryptocurrencies have become a medium of exchange online that does not require an intermediary and is difficult to counterfeit. Among these, the cryptocurrency with the highest market capitalization is currently Bitcoin. Thus, this comprehensive study on the feasibility and suitability of Bitcoin in the Philippine setting will investigate whether the cryptocurrency is suitable and compatible for adoption in the Philippines. To achieve this, the study aims …
Filipino Gen Z Consumer Behavior Towards Ukay-Ukay And Their Role In A Circular Fashion Economy, Jodi Aedrienne L. Bengzon, Mary Darlene S. Concepcion, Marion Calvin H. Mijares, Hannah Moriah L. Tayzon
Filipino Gen Z Consumer Behavior Towards Ukay-Ukay And Their Role In A Circular Fashion Economy, Jodi Aedrienne L. Bengzon, Mary Darlene S. Concepcion, Marion Calvin H. Mijares, Hannah Moriah L. Tayzon
DLSU Senior High School Research Congress
The fashion retail industry heavily relies on an unsustainable business model of maximizing production, fueling the throwaway culture, regardless of environmental costs. As a compromise, the secondhand fashion industry (ukay-ukay), is an interesting sustainable alternative since it reduces waste and recirculates clothing—two integral grounds for a circular economy (CE). However, studies assessing Filipino consumers’ perception of ukay-ukay as a CE are limited, making their role and a CE’s subsequent potential indeterminate. Thus, this study analyzes Filipino Gen Z consumers’ motivating factors of perceived value, the dynamics of individualism, and investigates their role in the ukay-ukay CE. This quantitative study collected …
Factors Of Online Advertisements That Affect Concumer Behavior Of The Abm Shs Of Dlsu-Is A.Y. 2021-2022, Gabrielle Louise V. Capistrano, Patrisha Adelle P. Cruz, Jia Nadine F. Martinez, Helaena Marie I. Miraflor, Alliyah Lein N. Sola
Factors Of Online Advertisements That Affect Concumer Behavior Of The Abm Shs Of Dlsu-Is A.Y. 2021-2022, Gabrielle Louise V. Capistrano, Patrisha Adelle P. Cruz, Jia Nadine F. Martinez, Helaena Marie I. Miraflor, Alliyah Lein N. Sola
DLSU Senior High School Research Congress
Online advertisements have been embedded in videos or the software applications that individuals are exposed to that aims to persuade consumers to buy products or services. However, there is a need to know what exactly about online ads makes them persuasive to consumers. This research presented some factors of online ads to the respondents that affect consumer behavior the most, while also ascertaining if they do influence the consumers purchasing behavior. This study underwent a quantitative method approach using simple percentage analysis. A survey was distributed to the ABM SHS of DLSU-IS A.Y. 2021-2022 that had questions answered by a …
Assessment Of Fish Vending Parameters In Sta. Rosa Wet Market, Sabrina Cheyenne E. Chavez, John Louis M. Grecalda, Rylan A. Recto, Martin Lorenzo L. Rosanes
Assessment Of Fish Vending Parameters In Sta. Rosa Wet Market, Sabrina Cheyenne E. Chavez, John Louis M. Grecalda, Rylan A. Recto, Martin Lorenzo L. Rosanes
DLSU Senior High School Research Congress
The diversity of the fishes in the Philippines is massive considering the fact that the Philippines is known as one of the major fish producers in the world. Knowing this, it is difficult to manage and protect marine biodiversity in order to maintain the quality of the fish being sold to the people. This study aims to identify different fish stock data collected from the Santa Rosa Wet Market from December 2021 to February 2022, correlate the data, and compare the results with the previous studies. The study adopted the research designs and the pre-made questionnaires of related previous studies, …
Assessing The Levels And Relationship Of Entrepreneurial Attitude To Entrepreneurial Intention Of Abm Students From University In Bacolod City., Beya Catrine L. Garbanzos, Chynna Beatrice D. Parreño, Thea Jonieben V. Salvador
Assessing The Levels And Relationship Of Entrepreneurial Attitude To Entrepreneurial Intention Of Abm Students From University In Bacolod City., Beya Catrine L. Garbanzos, Chynna Beatrice D. Parreño, Thea Jonieben V. Salvador
DLSU Senior High School Research Congress
The interest in promoting entrepreneurship lies in the mindset or entrepreneurial attitudes of an individual that make up the foundation for the entrepreneurial intention into venturing business to develop innovative solutions to social and environmental problems such as that arising from pandemic (Ruiz-Rosa et al, 2020). This quantitative study attempts to describe and determine the difference and relationship of the level of entrepreneurial attitude of ABM students from a university in Bacolod City when grouped according to their sex and grade level to the level of their entrepreneurial intention. For an accurate computation of the results, the study utilized Sample …
Sining, Robert James Q. Contado, Ashley Francine C. Coo, Jezica Jenelle C. Loa, John Gabriel L. Tumbaga
Sining, Robert James Q. Contado, Ashley Francine C. Coo, Jezica Jenelle C. Loa, John Gabriel L. Tumbaga
DLSU Senior High School Research Congress
Society. The main focus of any social enterprise is helping society. Sining, a corporation that started up its business in 2021, advocates the local heritage of the Philippines through its apparel. It aims to help local Filipino artists gain the recognition they deserve and receive the support they need to earn a living. Additionally, its products are supporting local artists by commissioning them for their artwork, as well as promoting Philippine culture through its designs. Sining has 5 executives who have exemplary leadership, strategizing, and computing skills; the Chief Executive Officer makes the final decision; the Associate Chief Executive Officer …
Saflo, Allessandra Rudy R. Arroyo, Maya Angela Ysobel F. Lopez, Jose Enrico C. Quilao, Hui Yue Wang
Saflo, Allessandra Rudy R. Arroyo, Maya Angela Ysobel F. Lopez, Jose Enrico C. Quilao, Hui Yue Wang
DLSU Senior High School Research Congress
SAFLO was established during the third term of the A.Y 2020 – 2021. One of the main goals of the business is to reduce the negative effects of the fashion industry. The industry is known to be one of the most polluting industries in the market. With that, the business offers an eco-friendly tote bag that is primarily for daily use and serves as a sustainable alternative to regular bags. SAFLO’s marketing of products has been mostly done on online platforms such as Facebook and Instagram. Its current stage of development is its product diversification phase where it introduced a …
Pick ‘N Pops Co.: When Pili Meets Chicken, Alyza Mae Q. Colina, Paolo Miguel N. Dy, Juliah Minerva A. Molet, Jude Ll. Paglinawan, Pauline B. Prieto
Pick ‘N Pops Co.: When Pili Meets Chicken, Alyza Mae Q. Colina, Paolo Miguel N. Dy, Juliah Minerva A. Molet, Jude Ll. Paglinawan, Pauline B. Prieto
DLSU Senior High School Research Congress
In the Philippines, street foods have been one of the “go-to” foods of thrifty Filipinos. Around September 2021, Pick ‘N Pops Co. was formed to provide an inexpensive yet quality food product, aiming to help farmers and poultry suppliers in Legazpi City. One of the main ingredients of the product is chicken gizzard, which is considered as the healthiest part of the chicken. On the other hand, as native Bicolanos, the proponents also desire to promote their culture by using Pili as one of the ingredients not only because of its abundance in the region, but also for its exceptional …
Pandemic Start Ups: Experiences Of Grade 10 To 12 Students Of St. Stephen’S High School In Starting Small Businesses During The Covid 19 Pandemic, Bea Sytin C. Chua, Liza B. Chua
Pandemic Start Ups: Experiences Of Grade 10 To 12 Students Of St. Stephen’S High School In Starting Small Businesses During The Covid 19 Pandemic, Bea Sytin C. Chua, Liza B. Chua
DLSU Senior High School Research Congress
The sudden outbreak of the COVID-19 pandemic caused challenges that affected people’s lifestyle, including those related to business operations. However, with it emerged numerous small businesses run by student entrepreneurs. This qualitative study focuses on the experiences of student entrepreneurs in opening up their own small businesses during the pandemic, specifically tackling their experienced advantages and disadvantages, their inspirations, management styles, and insights on legal procedures. The six participating grades 10 to 12 student entrepreneurs from St. Stephen’s High School who opened up their own small business during the pandemic were interviewed via Zoom. Three master themes labeled “Situationer: Small …
Without Fear, Marina Chloe Avelino, Alyssa Joyce P. Fernandez, Joshua Luis J. De Borja, Angelina Cai R. Hartshorne, Si Hyeon Song
Without Fear, Marina Chloe Avelino, Alyssa Joyce P. Fernandez, Joshua Luis J. De Borja, Angelina Cai R. Hartshorne, Si Hyeon Song
DLSU Senior High School Research Congress
Without Fear is a sole proprietorship business that offers a self-defense keychain that contains alcohol, pepper spray, a leather keychain, an emergency alarm, a leather keychain tag, and an eco-friendly whistle. The business was launched on November 12, 2021, with the goal of addressing one of the pressing social issues, human violence. At the beginning of the operation, the investment made by Without Fear’s members was PHP 11,495. As of the month of March 2022, Without Fear gained a total sale of PHP 16,100 which is a sufficient amount to replenish stocks, promote products, and operate the business. Without Fear …
Preferences Of Filipino Consumers On Personal Hygiene Products: An Inside Look On Traditional And Sustainable Options, Daniella Louise S. Barbacena, Jose Gabriel T. Clutario, Lorenzo Miguel P. Gutierrez, Graciela Gabrielle A. Lasiste, Don King Razon
Preferences Of Filipino Consumers On Personal Hygiene Products: An Inside Look On Traditional And Sustainable Options, Daniella Louise S. Barbacena, Jose Gabriel T. Clutario, Lorenzo Miguel P. Gutierrez, Graciela Gabrielle A. Lasiste, Don King Razon
DLSU Senior High School Research Congress
The sustainability trend in the market requires businesses to change their usual models and mechanisms of producing goods to cater to consumer preferences. These preferences mainly revolve around the product's brand, price, and accessibility, impacting consumers' choices, priorities, and decisions (Gutierrez & Seva, 2016; Rappler, 2013; Longo et al., 2019). This study investigated more in-depth factors affecting an individual's purchase and non-purchase of sustainable personal hygiene products in the market: bamboo toothbrushes and shampoo bars. For the grounded theory inquiry, participants ages 16-20 from the National Capital Region of the Philippines were recruited. Semi-structured interviews were conducted asking about their …
A Study On The Brands’ Sustainable Fashion Efforts On Dlsu-M Shs Students’ Consumer Behavior, Charmaine Natasha T. Lim, Ingrid Leanne B. Manuel, Alyssa D. Santiago, Sophia Paige M. So, Jilliane Erica G. Tan
A Study On The Brands’ Sustainable Fashion Efforts On Dlsu-M Shs Students’ Consumer Behavior, Charmaine Natasha T. Lim, Ingrid Leanne B. Manuel, Alyssa D. Santiago, Sophia Paige M. So, Jilliane Erica G. Tan
DLSU Senior High School Research Congress
As fast fashion causes the persistence of overconsumption and improper garment disposal, the planet suffers from the industry's serious impact (Le, 2020). The fashion sector emits 1.2 billion tons of carbon dioxide per year, revealed in 2021 as the third greatest polluter (Climate Council, 2021). To combat these environmental issues, some fashion brands have adopted a progressive concept of fast fashion. The study then intends to examine the association between the following variables based on Icek Ajzen's Theory of Planned Behavior: Perception regarding Fashion Sustainability (PERFS), Fashion Brands’ Sustainable Efforts (SUSEFF), Awareness Regarding Fashion Sustainability (AWAFS), Intention (INTN), and DLSU-IS …
An Analysis Of The Effects Of Societal And Personal Factors On Consumer Perception Of False Advertising In E-Commerce Of Senior High School Students From Schools Based In Metro Manila, Rebecca Bless V. Danao, Elijah Benjamin A. De Ungria, Liam Trevor C. Lim, Sherisa Lennor T. So
An Analysis Of The Effects Of Societal And Personal Factors On Consumer Perception Of False Advertising In E-Commerce Of Senior High School Students From Schools Based In Metro Manila, Rebecca Bless V. Danao, Elijah Benjamin A. De Ungria, Liam Trevor C. Lim, Sherisa Lennor T. So
DLSU Senior High School Research Congress
False advertising is an ongoing practice to deceive customers with attractive but false product features, which has also been prevalent in e-commerce platforms in the Philippines such as Shopee and Lazada. Therefore, the main objective of this research is to analyze the relationship between personal and societal factors with consumers’ perception of false advertising. If achieved, this piece of evidence can be used to educate consumers to the most vulnerable factor often aimed by false advertisements. As an act to study the behavior of a consumer before finalizing the purchase, the research aimed to find the key characteristic that formed …
Ideal, Arnielle Dasha B. Baylon, Eron Gabriel G. Diadula, Angelique S. Glorioso, Isaiah C. Miranda, Lorine Ann D. Noguera
Ideal, Arnielle Dasha B. Baylon, Eron Gabriel G. Diadula, Angelique S. Glorioso, Isaiah C. Miranda, Lorine Ann D. Noguera
DLSU Senior High School Research Congress
Isolation brought by the pandemic encouraged everyone to find a new hobby that helped the gardening industry grow and flourish. Due to this given opportunity, IDEAL decided to create a sustainable gardening kit named Plantify as a way to promote sustainability and motivate everyone to have a positive environmental impact. The primary venture of the business is selling gardening kits to experienced gardeners and to people who want to try a new hobby. IDEAL is a sole proprietorship business with a horizontal structure where each member is responsible for managing the business depending on their various roles. Each member has …