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Boycott Practices: A Study Of The Lasallian Youth’S Perceptions And Involvement With Consumer Activism, Czarina Damienne N. Ang, Alyssa K. Clemente, Keanne Nohl P. Hernandez, Louis Gelberto S. Martin
Boycott Practices: A Study Of The Lasallian Youth’S Perceptions And Involvement With Consumer Activism, Czarina Damienne N. Ang, Alyssa K. Clemente, Keanne Nohl P. Hernandez, Louis Gelberto S. Martin
DLSU Senior High School Research Congress
In the corporate world's continual pursuit of social responsibility, businesses are placed under the scrutiny of the public as social decisions are made within, more so outside written policies and moral principles. A boycott is a communal withdrawal against a company whose malpractices disagree with the public. With the rising participation in this method of consumer activism, this qualitative research aims to discover the views of the Lasallian youth regarding this activity, exploring their support and perception of its success, relevance, and trends. 54 Senior High School students from the De La Salle University Integrated School (Manila) were chosen through …