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Full-Text Articles in Business
A Study On The Brands’ Sustainable Fashion Efforts On Dlsu-M Shs Students’ Consumer Behavior, Charmaine Natasha T. Lim, Ingrid Leanne B. Manuel, Alyssa D. Santiago, Sophia Paige M. So, Jilliane Erica G. Tan
A Study On The Brands’ Sustainable Fashion Efforts On Dlsu-M Shs Students’ Consumer Behavior, Charmaine Natasha T. Lim, Ingrid Leanne B. Manuel, Alyssa D. Santiago, Sophia Paige M. So, Jilliane Erica G. Tan
DLSU Senior High School Research Congress
As fast fashion causes the persistence of overconsumption and improper garment disposal, the planet suffers from the industry's serious impact (Le, 2020). The fashion sector emits 1.2 billion tons of carbon dioxide per year, revealed in 2021 as the third greatest polluter (Climate Council, 2021). To combat these environmental issues, some fashion brands have adopted a progressive concept of fast fashion. The study then intends to examine the association between the following variables based on Icek Ajzen's Theory of Planned Behavior: Perception regarding Fashion Sustainability (PERFS), Fashion Brands’ Sustainable Efforts (SUSEFF), Awareness Regarding Fashion Sustainability (AWAFS), Intention (INTN), and DLSU-IS …