Business Commons^™

Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla

Journalism

This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …

Binoculars: Management Strategies In Film, Kamryn Fall

Liberal Arts and Engineering Studies

No abstract provided.

Corporate Event Planner’S Marketing Strategy: An Assessment Of Effective Website Design, Hayley V. Bauarschi

Recreation, Parks, and Tourism Administration

Marketing is a key element in a company’s development. Remaining in the public eye helps ensure business as well as generate new clients. A continuous marketing tool companies use to remain visible is a website. In order to be effective, a website needs to engage and encourage users to connect with a company. The purpose of this study was to analyze the visual appeal and aesthetic design of websites for selected corporate event planning companies. The researcher studied certain components that reflect a successful website and then created a matrix based off research to collect data. The data helped to …

Searching For Lodging: An Analysis Of Selected Pismo Beach Hotels' Search Engine Marketing Practices, Christopher J. Kumata

Recreation, Parks, and Tourism Administration

Search engines connect users to websites and became a distribution channel for many products. In the case of hotels, it is essential that the hotel’s website appears among the top results when potential customers search for lodging in a certain area. The purpose of this study was to examine search engine marketing best practices and performance among non-national hotels in Pismo Beach, California. The researcher performed popular keyword searches to evaluate performance and examine strategies of the top performing hotels. The analysis discovered that the top hotels shared website design characteristics, the majority of search engine optimization is performed by …

Re:Find Distillery, Ronald Cain, Kasey Urman, Taylor Frias

Case Studies in Agribusiness

When Alex and Monica Villicana started their winery in 2002, they had no intention of starting a distillery. But in order to have the right ratio of skins to juice they had to bleed off and dispose juice. Trying to find a use for the excess juice, they distilled it into vodka and gin. Much to their surprise, they quickly sold out. The case discusses licensing and technical issues of starting a distrillery.

Lagunitas Brewing Company, Maria Camozzi, Kelsey Guttchen, Amy Robertson

Case Studies in Agribusiness

The story of Lagunitas Beer is presented, from its start as a hobby for the founder Tony Magee to its current production of over 600,000 barrels per year, making it the 5th largest craft brewer in the US in 2013. To add perspective, a brief history of beer and the emergence of craft beer is included.

La Baguette Case Study, Logan Smith, Christina Willman, Joe Brunello

Case Studies in Agribusiness

La Baguette is a bakery/deli/coffee shop with two company-owned stores and one franchise. Starting as a retail bakery, it expanded into coffee, deli sandwiches, catering services and custom orders. The owners are considering several expansion options.

Mollydooker Wines: Supply Chain Analysis, Jacob Mix, Marianne Gera, Navreen Thandi

Case Studies in Agribusiness

MollyDooker (Australian slang for a left-handed boxer) exports 90-95% of its 70,000 case production of ultra-luxury wine (retail $185/bottle) to the US. Currently they have distributors handling the logistics for them. This study evaluates the pros and cons of MollyDooker running their own warehousing and shipping facility. It concludes that MollyDooker should continue to pay others to handle their wine.

Tap It Brewing Company: Raising The Bar, One Pint At A Time, Alex Flint, Jordan Long, Keith Inokuchi, Meera Vyas

Case Studies in Agribusiness

Johns and Miles Gordon had started and sold a successful pet food company in Texas and decided to move to the Central Coast. Their shared love of beer led to starting Tap It as a craft brewery in San Luis Obispo. The case discusses the history of beer, the emergence of craft beer in the US, and the issues and problems a small brewery faces as it gets started.

Barriers To Adoption Of Methane Digester Technology On California Dairies, Desiree Lee Libarle

Master's Theses

The goal of this research was to analyze the barriers to adoption of methane digesters on California dairies. Methane digesters have long existed as a technology in the dairy industry, both in the United States and abroad. Much research has been done to attest to the viability and economic sustainability of methane digesters; however in 2014, there were 26 dairies in California that have methane digesters installed, and of these, only 17 of those were still in operation, according to the USEPA AgStar Anaerobic Digester Database. Hence, the question remains, as to why this technology has not been widely adopted …

Coaching Student Teams: Guiding Students Through Team-Based Learning Experiences, Lindsey M. Higgins

Agribusiness

No abstract provided.

Fundraising Techniques Of San Luis Obispo Nonprofit Organizations, Samantha Suyemoto

Graphic Communication

The purpose of this study was to identify the strengths and weaknesses of using direct mail and electronic media in the fundraising techniques of local San Luis Obispo nonprofit organizations. The intended audience includes the nonprofits interviewed in each case study as well as the other organizations that fundraise within the San Luis Obispo area. Three case studies of nonprofit organizations within the area were conducted in conjunction with research on various types of funding. Results of this study are intended to benefit the nonprofits by providing more information on successful fundraising habits.

Methane Production By A Packed-Bed Anaerobic Digester Fed Dairy Barn Flush Water, Sean Richard Thomson

Master's Theses

Packed-bed digesters are an alternative to covered lagoon digesters for methane production and anaerobic treatment of dilute wastewaters such as dairy barn flush water. The physical media of packed-beds retain biofilms, often allowing increased treatment rates. Previous studies have evaluated several types of media for digestion of dilute wastewaters, but cost and media fouling have setback commercial development. A major operational cost has been effluent recirculation pumping.

In the present effort, a novel approach to anaerobic digestion of flush dairy water was developed at pilot-scale: broken walnut shells were used as a low-cost packed-bed medium and effluent recirculation was replaced …

The Impact Of Local On Meat Purchasing Decisions, Steven Mclennan

Master's Theses

The research examines the target market for a meat product produced by the local university. Further, desirable attributes of meat and how consumers definition of “locally produced and/or raised” are identified. A total of 290 personal interviews were completed in San Luis Obispo County, California on the consumers’ willingness to purchase Cal Poly meat. Likely purchasers are found to be 31 percent of the San Luis Obispo population. The target buyer of Cal poly meat products are both male and females, who tend to be older, and make more than $60,000 a year. Local is defined by 31 percent of …

A Study To Determine Student Perceptions Of The Cal Poly Veterinary Clinic, Fallon Bliss Sheridan

Master's Theses

The purpose of this study was to determine the important benefits of Cal Poly Veterinary Clinic (CPVC) and establish areas of interest for the students at the CPVC. The CPVC is a student run veterinary clinic that exposes students to teachable hands-on veterinary experiences by addressing the needs of animals on campus as well as animals in the San Luis Obispo.

This study thoroughly investigated the student who have taken or are currently taking any of the five courses taught at the CPVC. The research was accomplished through a survey questionnaire. The student questionnaire was conducted by the researcher at …

Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul

Recreation, Parks, and Tourism Administration

Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local …

Law Estates Wine, Devon Pitts, Cheyenne Jepsen, Will Akkaya

Case Studies in Agribusiness

Law Estate Wine differentiates its high end wines through quality and highly personal wine tastings. Believing that word of mouth and personal experience is the best way to market high end wines, Law offers tastings only through appointments, with 4-6 people per tasting. They also submit wines to selective wine journals and competitions. This selective business model appears to be successful for this boutique (under 10,000 cases) winery.

Lone Madrone Winery And Bristols Cider, Kallo Collines, Asher Hoffman, Paul Ogden

Case Studies in Agribusiness

Neil Collins, the award winning wine maker at Tablas Creek and Lone Madrone wineries, is originally from Bristol, England, where he grew up enjoying apple ciders. This case follows his transition from the culinary to wine industry, and how he learned wine making from some the best wine makers in the Central Coast of California to become the head wine maker at an established winery and part owner of his own smaller winery. The case also explores how his cider making hobby became a commercial business, and the growth of the fledgling US cider industry.

Saint Archer Brewing Company: A New Way Of Marketing Craft Beer, Conor Lowery, Dillon Irving, Zac Shippey, Jackson Egan

Case Studies in Agribusiness

Josh Landan and friends Mikey Taylor and Paul Rodriguez were well know stars in the skate and surf worlds. They were frequently asked to endorse new craft beers in the rapidly growing San Diego market. Rather than endorsing an existing company, they decided to start their own enterprise, which led to St. Archer Beer.

The Economic Feasibility Of Establishing A Pine Nut Orchard In California, Jason Joseph Colombini

Agribusiness

The purpose of this project was to determine where pine nuts could be grown in California and if they would be economically feasible to grow in California.

There is very limited information for growing pine nuts in a domesticated orchard. Areas where there was a lack of information were completed with assumptions using costs for walnuts. Once all costs were determined, they were entered into an Excel spreadsheet for analysis.

It has been concluded that pine nuts could be grown in California, mainly in the far northern intermountain regions such as Modoc County. The breakeven for the enterprise would not …

Beef Export Price Response To Sanitary Status And Traceability Systems: Implications For Paraguay, Silvana Careaga

Master's Theses

Global beef markets are highly influenced by sanitary issues, mainly related to animal health and food safety, which have been determining levels and trends in global beef trade. Food safety issues affecting human health such as bovine spongiform encephalopathy (BSE) associated with Creutzfeldt-Jacob Disease (vCJD) in humans, and other diseases affecting production such as foot and mouth disease (FMD) has encouraged putting these issues to beef trade attention. A way to address these concerns and comply with international standards is the use of traceability systems in order to quickly identify hazard sources and assure beef quality and safety. The goal …

The Role Of Social Media In The Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz

Journalism

Over the past few years, social media and digital media have drastically changed how people consume content, especially in the fashion industry. People are no longer picking up magazines as often as they have in the past. Today, content is consumed online and people are not only reading content, but they are offering their feedback through comments and social media. Multiple types of fashion blogs managed by everyday people are giving consumers an inside look into what used to be an exclusive, fashion-experts-only industry. This study looks at fashion blogging and social media within the fashion industry and how it …

A Feminist Exploration Of Gender And Communication In The Professional Sales Workplace, Chelsea Heil

Communication Studies

For many years, the sales profession has been largely male-dominated, however recently there has been more and more women are taking on this career choice (Dawson, 1997). In order to better understand the implications of this change, I propose to conduct a critical analysis that addresses the roles of women in the sales profession. Primarily, I will engage in a feminist exploration of gender and communication in the professional workplace with regards to the sales profession.

Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug

Communication Studies

No abstract provided.

Water In The 21st Century, Grayson Michael Shor

Social Sciences

The aim of this research project is to provide a comprehensive and global analysis of water use in order to provide the reader with a comprehensive grasp of current and impending issues. The included five (5) chapters discuss water distribution, conservation, purification, law, international development, economic debates, ethical consideration, as well as educated estimations of the effects water related issues may cause in the next one-hundred years.

Vegetable Production Concentration In Northwest Mexico, Desiree Michelle Danel

Master's Theses

An American company that supplies premium quality hybrid vegetable seed to commercial growers in the southern part of the US, Mexico, and Central America sought an assessment of the market potential in the Northwest region of Mexico by identifying land area and production concentrations of vegetables by location, crop, and cultivation method, whether open-field, greenhouse, or shade house.

Data on the cultivated area of four states in the Northwest region of Mexico was collected for 12 crops of interest for the period of 2003-2012 from secondary sources. Data was entered into a statistical software program to complete frequency distribution charts …

The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran

Graphic Communication

The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data …

Why Buying Local Will Soon Be Everyday Life: An Inquiry Of Local Food Markets, Logan M. Spittler

Graphic Communication

The purpose of this study was to determine the customer preferences between buying produce from local farmers’ markets verses buying produce from supermarkets within San Luis Obispo County and determine if the application of a delivery service of said produce would be successful. Surveys were conducted with one hundred and sixty individuals in San Luis Obispo County. Participants were asked a series of questions about purchasing preference, interest in a produce delivery service, and about other information they may want to know before purchasing produce. Student responses were compared to non-students from the San Luis Obispo County for contrasts of …

City Of Los Angeles Arts District Form-Based Code, Ryan Jupiter Banuelos

Master's Theses

Los Angeles is experiencing a loss of inventory with Industrial land due to adaptive reuse and property conversion. The primary factors behind the conversions are

inconsistent land use regulations and a strong market

demand for residential property. In an effort to streamline land use regulation,

the city will create a new zoning code. In conjunction with the zoning update,

the purpose of this project will be to develop a form-based code for the Los

Angeles Arts District. The new land use regulation will explore methods to

preserve job producing industrial space and accommodate the growing

residential market in the area. …

Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason

Graphic Communication

The purpose of this study was to design an appealing and easy to use e-commerce website for a startup company called Summit Outdoor Supply (S.O.S.) in order for them to expand their customer base and continue to grow. This new website will provide customers with a convenient online store to order S.O.S.’s unique survival gear products at the click of a button.

This study investigated the requirements to design a successful e-commerce website along with increasing visibility of the company through search engine optimization techniques. A usability testing questionnaire was sent out to students, faculty, and personal friends through e-mail …