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Full-Text Articles in Business
Tap It Brewing Company: Raising The Bar, One Pint At A Time, Alex Flint, Jordan Long, Keith Inokuchi, Meera Vyas
Tap It Brewing Company: Raising The Bar, One Pint At A Time, Alex Flint, Jordan Long, Keith Inokuchi, Meera Vyas
Case Studies in Agribusiness
Johns and Miles Gordon had started and sold a successful pet food company in Texas and decided to move to the Central Coast. Their shared love of beer led to starting Tap It as a craft brewery in San Luis Obispo. The case discusses the history of beer, the emergence of craft beer in the US, and the issues and problems a small brewery faces as it gets started.
Saint Archer Brewing Company: A New Way Of Marketing Craft Beer, Conor Lowery, Dillon Irving, Zac Shippey, Jackson Egan
Saint Archer Brewing Company: A New Way Of Marketing Craft Beer, Conor Lowery, Dillon Irving, Zac Shippey, Jackson Egan
Case Studies in Agribusiness
Josh Landan and friends Mikey Taylor and Paul Rodriguez were well know stars in the skate and surf worlds. They were frequently asked to endorse new craft beers in the rapidly growing San Diego market. Rather than endorsing an existing company, they decided to start their own enterprise, which led to St. Archer Beer.