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California Polytechnic State University, San Luis Obispo

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Full-Text Articles in Business

Travel Big Spend Less, Jessica Sharpe Mar 2020

Travel Big Spend Less, Jessica Sharpe

Journalism

Travel Big Spend Less is a blog designed for college students who are looking for inspiration and ways to travel on a budget. I started this website after taking Advanced Digital Journalism (JOUR 410) and finding a way to keep my study abroad spirit alive. Creating the website from scratch as well as creating multimedia journalism components for the website have been one part of this project.

After starting this platform my friend and I who studied abroad together decided that we should write a book as well. The book is titled “A Guide to Studying Abroad.” Both the blog ...


Sin City Platforms: A Comparative Analysis On The Social Media Practices Of Select Hotels On The Las Vegas Strip, Kaitlin Beuschlein Mar 2020

Sin City Platforms: A Comparative Analysis On The Social Media Practices Of Select Hotels On The Las Vegas Strip, Kaitlin Beuschlein

Experience Industry Management

Social media has become a popular form of communication in recent years due to the prevalence of mobile devices. This has prompted companies to implement platforms such as Facebook, Instagram and Twitter into their marketing strategies to better reach customers. The purpose of this study was to compare and contrast the social media marketing strategies of select hotels on the Las Vegas strip. The Cosmopolitan and The Venetian hotels were selected for this study. The study strategically analyzed the Facebook, Instagram, and Twitter pages for both hotels utilizing a comparative analysis guide developed by the researcher. It was concluded that ...


Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat Mar 2020

Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat

Experience Industry Management

As the experiential marketing industry has begun to take precedent over prior marketing methods, organizations are learning to capitalize on customer immersion and relationship development, done so through sensory marketing. This review works to evaluate and measure multiple large experiential conferences within their respective industries. The purpose of this study is to examine the sensory-activating marketing practices, also known as sensory-marketing activations, present within the emerging experiential marketing industry, with a highlight on the best practices within major organizational conferences. Within this study there is a detailed instrument that is used as a guideline to evaluate key experiential marketing tactics ...


Automation Of Data Analysis In Formula 1, Adam Joseph Mourad, Prescott Jeanne Delzell, Patrick Conner Mccabe Dec 2019

Automation Of Data Analysis In Formula 1, Adam Joseph Mourad, Prescott Jeanne Delzell, Patrick Conner Mccabe

Industrial and Manufacturing Engineering

This paper explores economic solutions for Formula 1 racing companies who are interested in data visualization tools. The research was conducted on the current development of data gathering, data visualization, and data interpretation in Formula 1 racing. It was found that a large chunk of racing companies within the league needs an affordable, effective, and automated visualization tool for data interpretation. As data collection in Formula 1 arises, the need for faster and more powerful software increases. Racing companies profit off-brand exposure and the more a racing team wins, the more exposure they receive. The goal of the paper focuses ...


Interdisciplinary Student Competition For California Polytechnic State University - San Luis Obispo, Forest G. Gobble Dec 2019

Interdisciplinary Student Competition For California Polytechnic State University - San Luis Obispo, Forest G. Gobble

Construction Management

Cal Poly has a reputation for producing some of the best qualified graduates in their respective fields of study. While this is very important, curricular activities involving collaboration between students within the same college are limited (excluding same major). Beyond that, collaboration opportunities across colleges are even more rare. When graduates enter the workforce, many are thrust into highly collaborative environments across various disciplines. Industry professionals have shown a strong desire for young people who have had exposure to realistic problems and experience working with other professions outside of their own field of expertise. The question needing answering is, would ...


Feasibility Of Collaborative Alliance Association For Non-Competitive Small Business Contractors, Brody Allen Gill Dec 2019

Feasibility Of Collaborative Alliance Association For Non-Competitive Small Business Contractors, Brody Allen Gill

Construction Management

Small business construction contracting firms around the country struggle with growing their business successfully. This is a result of unknown results from new business practices and few resources to initiate programs that can improve productivity and efficiency. A simple solution could give small business construction contractors the opportunity to share ideas, compare company analytics and promote professional networking in a non-competitive, collaborative alliance. The goal of this project is to determine if a collaborative alliance association using data benchmarking would be an effective solution for non-competitive small business contractors to grow their businesses. Thereafter being proven effective, is such an ...


The Need For A Real Estate Development Capstone Course, Will Robert Kieckhefer Dec 2019

The Need For A Real Estate Development Capstone Course, Will Robert Kieckhefer

Construction Management

Cal Poly has extremely well-known programs in Construction Management, Business, Engineering, and Architecture. All of these programs have contributed multiple leaders to the building industry every year yet have neglected to integrate the different disciplines that overlap within the industry. The research the author has collected to support the need for a real estate development capstone course included in-person interviews, online research, personal experience, and team surveys. The research concluded the need for a real estate development capstone course that would integrate students from the school of Business, Architecture, and Construction Management. In order to build a successful project, all ...


Skyview Los Alamos Winemaker Pool Party Series 2019: Brand Reputation And Relationship Building Through Special Events, Jessica A. Mclin Jun 2019

Skyview Los Alamos Winemaker Pool Party Series 2019: Brand Reputation And Relationship Building Through Special Events, Jessica A. Mclin

Journalism

The following study was performed to determine the effect of planned special events on brand reputation and how they can be used as a tool for relationship building. There is a focus on outlining goals within an organization and identifying key publics that will assist in reaching said goals. The campaign’s focus was to create and publicize a Rosé Pool Party series, an opportunity for the newly reopened Skyview Hotel in Los Alamos, CA to work with and promote the surrounding business community. With scholarly research, the design of the campaign attempts to strategize event marketing to benefit the ...


Aged Graduate Internship In Agricultural Education, Darby Ann Toth Jun 2019

Aged Graduate Internship In Agricultural Education, Darby Ann Toth

Graduate Internship Reports in Agricultural Education

The AGED 539 Internship Report including the Alternative Manure Management Program (AMMP) Demonstration Project and supporting Educational Materials connects dairy operators with resources to complete California Department of Food and Agriculture Grants in order to successfully assist in reducing Greenhouse Gas Emissions in California.


"The James Gang": Keys To The Success Of Tobin James Cellars, Natalie A. Fink Jun 2019

"The James Gang": Keys To The Success Of Tobin James Cellars, Natalie A. Fink

Communication Studies

This study looks at what motivates people to join and sustain membership with a particular wine club in the Paso Robles area. The four flows of organizational communication were applied to discover what allows wineries to be successful in the direct-to-consumer wine market. The study will uncover the research question: Using the four flows of organizational communication, why do individuals join and sustain membership with Tobin James Cellars as part of the “James Gang” wine club? Interviews were conducted with both wine club members and employees in order to collect data to answer the research question. Strong relations amongst employees ...


Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster Jun 2019

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that ...


New England Slave Trader: The Case Of Charles Tyng, Paul J. Michaels Jun 2019

New England Slave Trader: The Case Of Charles Tyng, Paul J. Michaels

Master's Theses and Project Reports

Charles Tyng has been heralded as an American hero after the posthumous publication of his memoir, Before the Wind: The Memoir of an American Sea Captain, 1808-1833, in 1999. Recent research involving British Treasury report books from the nineteenth century suggest otherwise – that Tyng actively promoted and was engaged in the illicit trade of African captives. A Boston Brahmin, Tyng applied the lessons of his time at sea with Perkins & Company, the opium trading firm, to his occupation as an agent of notorious slave trading firms in Havana. This paper uses as evidence records of the captures of several vessels ...


A Case Study Examining The Structure Of The Event Process At California Polytechnic State University, Ryan R. Baker Jun 2019

A Case Study Examining The Structure Of The Event Process At California Polytechnic State University, Ryan R. Baker

Master's Theses and Project Reports

The purpose of this study was to examine the structure of the event process on Cal Poly’s campus. An intrinsic case study method was used, and data were collected and analyzed using triangulation from three sources of information: documents, interviews, and participation research. Overall, the structure of the event management process on campus was found to be stable, but could use improvement. Cal Poly should consider establishing a specific, designated organization that would help centralize the event management process at Cal Poly. This organization could be in charge of training and updating event managers, approving events, monitoring volume of ...


Effects Of Supplemental Bid Documentation, Alexis M. Bynum Jun 2019

Effects Of Supplemental Bid Documentation, Alexis M. Bynum

Construction Management

As the complexity of construction projects increases, more work is being subcontracted out by general contractors who oversee the construction of the project. Research suggests that a variety of factors are impacting subcontractors when putting together a bid. These factors were considered in determining a proposed solution for simplifying the bid process. This case study attempts to analyze the bidding process of construction projects in order to improve the accuracy of bids. Traditionally, bid documents include plans and specifications. This study analyzes the effects of adding a scope of work, as ascertained by the general contractor for each trade, to ...


Cost-Benefit Analysis Of Studying Spanish And Construction In Tandem, Daniel Joseph Eide Jun 2019

Cost-Benefit Analysis Of Studying Spanish And Construction In Tandem, Daniel Joseph Eide

Construction Management

Does Spanish bilingualism have measurable fiscal value in the U.S. construction industry? Studying and becoming proficient in Spanish is feasible, affordable, and can be accomplished at Cal Poly in conjunction with a Construction Management major. In a dynamic industry that values versatile employees, where communication is key to success, the capability of speaking Spanish is a substantial value-add in the workforce. Using qualitative and quantitative data analysis, it is concluded that individuals who possess English and Spanish-speaking abilities in the U.S. construction industry can expect a 3 percent wage premium when compared to English-only speakers. This study weighs ...


Financial Feasibility Of Leed Certified Buildings For Developers And Investors, Erik P. Henriksen Jun 2019

Financial Feasibility Of Leed Certified Buildings For Developers And Investors, Erik P. Henriksen

Construction Management

This is a case study on a small to mid-size private equity firm that deals with real estate development as well as investment to find out the financial feasibility of LEED certified buildings in today’s building climate. Interviews with two investment analysts at this firm who are versed in LEED certification about how it is looked at in their company as well as the broader industry will give insights into the feasibility of developing or investing in environmentally friendly buildings. This impacts the real estate and construction industries due to the fact that developers and investors are often times ...


The Profitability Of Converting Single-Family Residences Into Multi-Unit Rental Housing In San Luis Obispo, George L. Procida Jun 2019

The Profitability Of Converting Single-Family Residences Into Multi-Unit Rental Housing In San Luis Obispo, George L. Procida

Construction Management

This paper explains how a comparative case study was conducted to determine why some single-family homeowners in the San Luis Obispo area are converting their residences into multi-unit rental properties that can be rented out to several students rather than one family or couple. Through individual, semi-structured interviews, information was gathered on the homeowners' thoughts and experiences regarding the process and results of construction, the rental market as a whole, and the newly realized convenience or difficulties associated with the change in client base. It is important to note that one of the properties is divided into two sections. One ...


The Lone Coyote Of The National Basketball Association: A Case Study On The Organization Culture Of The San Antonio Spurs, Dylan O. Staub Jun 2019

The Lone Coyote Of The National Basketball Association: A Case Study On The Organization Culture Of The San Antonio Spurs, Dylan O. Staub

Experience Industry Management

Organizational culture exists within every professional sports team’s organization and makes up the organization’s DNA. The San Antonio Spurs are one such Professional Sports organization that innovates new global team building strategies that values the group as a whole over the individual. The purpose of this study was to examine the organizational culture of the San Antonio Spurs franchise in the National Basketball Association (NBA). The researcher used a best-practices guide to evaluate the San Antonio Spurs’ corporate culture. This study found that the San Antonio Spurs are effective in their organizational culture practices, however, could focus their ...


The Center Of Success: A Case Study On Hilton's Company Culture, Elsie G. Lamo Jun 2019

The Center Of Success: A Case Study On Hilton's Company Culture, Elsie G. Lamo

Experience Industry Management

Company culture is an essential element to the success of any organization. This is especially true in the hospitality industry where positive employee experiences are vital to customer satisfaction. The purpose of this study was to examine the company culture of Hilton. Data were sourced primarily from Hilton websites, third-party websites, and academic articles. This study found that Hilton’s culture is shaped by compelling mission, vision, and value statements that drive every organizational aspect. Additionally, award-winning reward, recognition, and training programs sustain and reinforce a culture that grants Hilton a unique competitive advantage. To maintain market leadership, Hilton must ...


The Wine Stone Inn, Kendall N. Doud Jun 2019

The Wine Stone Inn, Kendall N. Doud

Agricultural Education and Communication

The Wine Stone Inn is a new 12-room boutique hotel currently being built in Old Town Orcutt, California. The hotel is seeking a grand opening that will attract vintner business, agribusiness, and agricultural vendors for the hotel, and help promote local wineries and breweries in the Santa Maria Valley. Orcutt is a growing township, which is becoming very attractive to visitors because of the walking distance to restaurants, local pubs, wine venues, and other businesses that project growth in the future. Agribusiness makes up a small percentage of the corporate market and agritourism is a growing segment in this area ...


Bonipak Trucker Lounge Improvements, Lauren M. Reade Jun 2019

Bonipak Trucker Lounge Improvements, Lauren M. Reade

Agricultural Education and Communication

Bonita Packing Company, also known as Bonipak, has been a produce grower and shipper in the Santa Maria Valley for nearly 90 years and has contracts with customers all over the United States and Canada. Since 1932, the family owned and operated business has maintained steady growth as the population continues to rise all while making it a goal to uphold their family values and maintain their deep roots within the community. Transitioning into a fourth generation family farm, the Bonipak team hopes to continue to promote growth and maintain a positive reputation within the community and beyond. With multiple ...


Creation And Implementation Of Marketing Collateral For The Agricultural Education And Communication Department At California Polytechnic State University, San Luis Obispo, Bekah Marjorie Reed Jun 2019

Creation And Implementation Of Marketing Collateral For The Agricultural Education And Communication Department At California Polytechnic State University, San Luis Obispo, Bekah Marjorie Reed

Agricultural Education and Communication

In January, 2019 the author created a template in Adobe InDesign to input information to be gathered from professors. The intent of the template was to display relevant information to help students learn more about their future faculty: hometown, areas of research, industry/teaching experience, alma maters, among other information (email address, office location, and office phone number). The author then developed questions and emailed all of the faculty and staff in the Agricultural Education and Communication Department along with a request for a headshot from each member. For those who did not have a headshot available to them, or ...


Quality Of Life Research For Cal Poly Construction Management Graduates In The Bay Area And Los Angeles County, Trevor Colbert Mar 2019

Quality Of Life Research For Cal Poly Construction Management Graduates In The Bay Area And Los Angeles County, Trevor Colbert

Construction Management

Construction Management Graduates from Cal Poly San Luis Obispo graduate at an impeccable 97.5% per year. On average over 78% of graduates relocate to the Bay Area or Los Angeles County, but how are graduates basing their decision on where to relocate? Sociology professor, Mark Schneider, developed an accurate way to measure the satisfaction of residents within a given city. Through subjective and objective social indicators, Schneider is able to gauge total life satisfaction. Analyzing data from interviews with recent graduates, economic data from local, state and federal governments, and personal knowledge from living in each area – an immense ...


The 2019 Communication Studies Career Symposium, Emily Beth Bernstein Mar 2019

The 2019 Communication Studies Career Symposium, Emily Beth Bernstein

Communication Studies

The Communication Studies Career Symposium is the annual networking and professional development event for the Communication Studies Department. This year, the goal was to inspire attendees toward career paths, provide internship and job opportunities, and further their professional development.


Tourism And The Developing World: A Comparative Analysis On Socio-Economic Development Between The Dominican Republic And Haiti, Megan Elise Reissig Mar 2019

Tourism And The Developing World: A Comparative Analysis On Socio-Economic Development Between The Dominican Republic And Haiti, Megan Elise Reissig

Recreation, Parks, and Tourism Administration

The tourism industry has been growing exponentially throughout the world, both in developed and underdeveloped countries. The industry is normally considered means of economic growth for a destination, however there is much controversy as to whether the social effects are positive or negative. The purpose of this study was to compare strategies of socio-economic development through tourism in select developing countries. In the cases of the Dominican Republic and Haiti, tourism has contributed greatly to economic development, and both countries should continue focussing efforts on tourism for means of economic development. However, they should focus on educating their citizens so ...


Marketing The Arts: A Comparative Analysis Of The Social Media Practices Of Select Performing Arts Centers, Lindsey Morin Mar 2019

Marketing The Arts: A Comparative Analysis Of The Social Media Practices Of Select Performing Arts Centers, Lindsey Morin

Recreation, Parks, and Tourism Administration

Performing arts centers (PACs) provide a cultural hub that aids in increasing civic engagement and social capital within a community. Attendance in the performing arts has been on the decline, which threatens the cultural richness of communities across the country. The purpose of this study was to examine the social media marketing practices of select California performing arts centers. The PAC, San Luis Obispo, San Diego Symphony and Segerstrom Center for the Arts were selected to be examined in this study. This was done by strategically analyzing the Facebook, Instagram and Twitter accounts for each of the three PACs utilizing ...


A Decade Of Change: A Case Study Of Regulatory Compliance Costs In The Produce Industry, Lynn Hamilton, Michael Mccullough Dec 2018

A Decade Of Change: A Case Study Of Regulatory Compliance Costs In The Produce Industry, Lynn Hamilton, Michael Mccullough

Agribusiness

Regulatory pressure is a source of increasing concern to the California agricultural industry. In the decade since 2006, new rules at both the state and federal levels have imposed significantly higher regulatory burdens on growers, specifically with respect to food safety, water quality, labor wages, air quality; and worker health and safety. Additional regulations are in process as the Sustainable Groundwater Management Act is developed at the local levels for implementation in 2022, and minimum wage and overtime laws for farmworkers are phased in, also by 2022.

Previous studies regarding the regulatory environment in California have quantified the total cost ...


Robo-Advisors - A Future Way To Invest?, Viraj Vishwarupe, Tommy Vu Dec 2018

Robo-Advisors - A Future Way To Invest?, Viraj Vishwarupe, Tommy Vu

Finance

Research Question: Are robo-advisors the future of investing?

As the capabilities of technology continue to advance, alternatives to conventional practices are created in an attempt to boost convenience and efficiency. This paper will focus on one such alternative, robo-advisors, an automated investment advisor platform. The technology is evaluated to answer the research question above and to assess whether it holds promise in the world of finance as well as the potential to ultimately outpace traditional forms of investment advice. To accomplish this goal, in-depth research is provided covering a broad range of topics concerning robo-advisors including the platform’s history ...


Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt Dec 2018

Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt

Recreation, Parks, and Tourism Administration

The fitness industry has grown immensely in the past decade as a form of health management. The industry has expanded to offer niche fitness facilities that cater to individuals’ specific needs and motivations. The purpose of this study was to examine the best marketing and branding practices utilized by Orangetheory Fitness. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Orangetheory Fitness’ marketing strategies. The study resulted in findings indicating the importance of technology advancement and brand differentiation pertaining to the success of Orangetheory Fitness. It is crucial for Orangetheory Fitness ...


Creating An Efficient Business Plan For Longview Club Lambs, Karlee J. Dornbush Dec 2018

Creating An Efficient Business Plan For Longview Club Lambs, Karlee J. Dornbush

Agricultural Education and Communication

Longview Club Lambs is a small startup business located in Lincoln, California. Longview Club Lambs has the goal to maintain a high of level efficiency and productivity to compete with other club lamb businesses within the next three years (Longview Club Lambs, 2018). In order to do this, Longview Club Lambs will need to evaluate its current practices and determine the necessary adjustments that should be made to their business plan.

To create this new business model, the business will need to re-evaluate all its management practices and make the needed changes to adjust to a larger scale operation. Implementing ...