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California Polytechnic State University, San Luis Obispo

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Full-Text Articles in Business

Delegation Application, Erik Matthew Phillips Jun 2018

Delegation Application, Erik Matthew Phillips

Computer Science

Delegation is a cross-platform application to provide smart task distribution to users. In a team environment, the assignment of tasks can be tedious and difficult for management or for users needing to discover a starting place for where to begin with accomplishing tasks. Within a specific team, members possess individual skills within different areas of the team’s responsibilities and specialties, and certain members will be better suited to tackle specific tasks. This project provides a solution, consisting of a smart cross-platform application that allows for teams and individuals to quickly coordinate and delegate tasks assigned to them.


Hosting The Third Annual Young Women In Agriculture Career And Leadership Seminar, Emma E. Morris, Madyline J. Braught Jun 2018

Hosting The Third Annual Young Women In Agriculture Career And Leadership Seminar, Emma E. Morris, Madyline J. Braught

Agricultural Education and Communication

Agriculture has traditionally been a male-dominated industry; however, recent years have shown a significant growth in female presence. Women are beginning to take leadership roles both on the farm and within advocacy, lobbying, and business entities in the industry. According to the latest agricultural census data from the United States Department of Agriculture (USDA), in 2012, women farmers controlled seven percent of the nation’s farmland (Census, 2014). Additionally, women held leadership roles in 14 percent of the nation’s two million farms (Census, 2014). This data is several years old, and likely the numbers have grown since the last ...


Natural Disaster Animal Evacuation, Nicole Amanda Booten Jun 2018

Natural Disaster Animal Evacuation, Nicole Amanda Booten

Agricultural Education and Communication

In the past 20 years there have been massive natural disasters that have devastated communities and states across America. In Southern California and on the Central Coast, there have been widespread fires with the largest fires being: in 2003, the Cedar Fire affected San Diego, in 2007, the Zaca Fire impacted Santa Barbara, and the Witch Fire devasted San Diego, and in 2017, the Thomas Fire affected Ventura County (Cal Fire, 2018).

Although Cal Fire has information on helping lower the impact of a fire on your animals and property, there is currently no protocol or general plan of action ...


Novel Wine Pouring Machine, Jacob N. Rardin, Erin Clark, Berkeley Davis, Julia Trenkle, Brett Wittmuss Jun 2018

Novel Wine Pouring Machine, Jacob N. Rardin, Erin Clark, Berkeley Davis, Julia Trenkle, Brett Wittmuss

Mechanical Engineering

This Final Design Report outlines the “Novel Wine Opener” senior design project completed by a team of mechanical engineering students at California Polytechnic State University, San Luis Obispo. The project was sponsored by Bill Swanson, owner of the Center of Effort vineyard and winery in Edna Valley, CA. The goal of the project was to produce a novel wine pouring machine for the Center of Effort. This device should be able to remove the foil cap from a wine bottle, uncork the bottle, and pour a glass of wine at the winery and at public events. The finished product should ...


Next Generation Protocol: Innovating A Resilient Future, Andrew Steven Rudnick, Jamie Cannady, Joe Decesaro, Juan A. Ortiz Salazar Jun 2018

Next Generation Protocol: Innovating A Resilient Future, Andrew Steven Rudnick, Jamie Cannady, Joe Decesaro, Juan A. Ortiz Salazar

Materials Engineering

Conventional practices do not account for product life beyond end-of-sale – these practices are not sustainable. We have developed an end-of-life protocol that includes a metric that we call the Recovery Rating. The objectives of this Next Generation Protocol, beyond supporting the United Nations’ Sustainable Development Goals, are to encourage the production of goods designed for recovery and to promote the collaboration between consumers, the public, and the private sector to recover goods at their end-of-life. The Recovery Rating that we propose evaluates and quantifies recovery potential of products. The Recovery Rating, which is normed against embodied energy from the Cambridge ...


The Effects Of Organizational Philanthropic Movements And Related Public Relations Strategies, Gabriella C. Trapani Jun 2018

The Effects Of Organizational Philanthropic Movements And Related Public Relations Strategies, Gabriella C. Trapani

Journalism

The following is a comprehensive public relations campaign created after extensive research on public relations efforts and corporate social responsibility. The study is mainly focused on establishing the relationship, if any, between a company’s philanthropic efforts and their profits. The study seeks to answer questions such as “Is the return on investment for philanthropic giving worth it?” and “How might this impact company morale?” With a focus on measuring the success of a philanthropic campaign created for Sereno Group Real Estate company, a small to midsize residential real estate company in the Silicon Valley, this study serves as a ...


Assessment Of The Potential Of Proposed Stations Of The California High-Speed Rail As Major Hubs For Physical And Economic Development, Seitu Akira Coleman Jun 2018

Assessment Of The Potential Of Proposed Stations Of The California High-Speed Rail As Major Hubs For Physical And Economic Development, Seitu Akira Coleman

Master's Theses and Project Reports

This study investigated the potential for development of station catchment areas around the proposed California High-Speed Rail System. The study was prompted by a review of practices of Japanese railway company groups that engage not only in train operations, but also in business diversification and property development within the station areas of their lines. These actions allow the company groups to diversify their revenues streams, increase ridership on their lines, and operate as a whole with net profits. This is in contrast to transit agencies in the United States, which only focus on transporting passengers along their lines and do ...


Farmers For America Documentary Screening, Tiffany Jane Thompson Apr 2018

Farmers For America Documentary Screening, Tiffany Jane Thompson

Agricultural Education and Communication

The agriculture industry is seeing a decrease in the number of beginning farms, operations that have been in existence for 10 years or less, across the United States. According to the most current Census of Agriculture by the United States Department of Agriculture (USDA), beginning farms make up approximately a quarter of the 2.1 million total farms across the country. This is a 20 percent drop between the 2007 and the 2012 censuses (2012 Census Highlights, Beginning Farmers, 2017). At the same time, the average age of the U.S. farmer is increasing and is now at 58 (Williamson ...


Malene Wines: The Beginning Of A Brand, Tyler Menane Mar 2018

Malene Wines: The Beginning Of A Brand, Tyler Menane

Agricultural Education and Communication

Malene Wines is the most recently developing brand under the Crimson Wine Group. Currently, the brand is being produced and managed under Chamisal Vineyards. Malene Wines started off with one brand of rosé wine, that has only been available for purchase in the Chamisal tasting room or wholesale. This has caused confusion for the consumer in differentiating the two brands. To help begin the separation of the two brands, Malene Wines has recently received a modified Airstream trailer to serve as a mobile tasting room.

Whereas Chamisal Vineyards is a brand focused on Chardonnay and Pinot Noir with small production ...


New Product Launch – Syngenta, Kendra C. Legge Mar 2018

New Product Launch – Syngenta, Kendra C. Legge

Agricultural Education and Communication

Launching any type of new product poses a risk of failure. To ensure success, it is important to know the audience to which a company is launching a product. In Joshua Grossnickle’s book The Handbook of Online Marketing Research: Knowing Your Customer Using the Net he writes, “It's the first rule of business: Know your customer.” It is significant to not only know what makes up an effective product launch, but what the target customers believe make an effective product launch. The chemical company Syngenta is about to launch a new insecticide “Minecto Pro.” Direct feedback from customers ...


Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, Abby Lee Cavanaugh Mar 2018

Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, Abby Lee Cavanaugh

Journalism

The following study investigates the strategies and tactics that are most important when developing and implementing a public relations campaign geared towards university students. It analyzes the best practices of researching, creating and evaluating awareness programs. This study serves as the basis for the “Bringing Awareness of Associated Students, Inc. Club Funding Opportunities to Cal Poly Clubs: Increasing Participation Through Public Relations” campaign. In this campaign, Associated Students, Inc (ASI) Club Services is seeking to increase awareness and participation in its club funding program. The campaign includes a situation analysis, SWOT analysis, goals, objectives, target audience, media, strategies, tactics, evaluation ...


G3 Facebook Campaign, Virginia Rose Lee Mar 2018

G3 Facebook Campaign, Virginia Rose Lee

Agricultural Education and Communication

G3 Enterprises, started by the third generation of the Gallo family, provides packing and supply chain services within the wine industry. The transportation department focuses and specializes in transporting wine grapes from vineyards to the wineries for Gallo and external companies. In some ways, marketing a service as business-to-business can be more complex than marketing a business-to-consumer product according to B2B International (Hague, Harrison, 2017). Therefore, G3 needs to branch out of its traditional marketing and keep up with current trends by creating a greater social media presence. If G3 Transportation can successfully showcase its trucking service through social media ...


Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge Mar 2018

Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge

Recreation, Parks, and Tourism Administration

In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study ...


More Than Music: A Case Study On The Marketing Of Outside Lands Music Festival, Emily Haworth Mar 2018

More Than Music: A Case Study On The Marketing Of Outside Lands Music Festival, Emily Haworth

Recreation, Parks, and Tourism Administration

The evolution of marketing has shown a general progression towards experiential and digital marketing, and away from traditional marketing. Digital and experiential marketing are at the forefront of many company’s marketing strategies due to their ability to form lasting brand relationships with consumers. The purpose of this study was to examine the marketing techniques of the Outside Lands Music Festival and their draw on millennials. Research for this study was gathered using a case study guide established by the researcher, which highlighted the past experiential and digital marketing efforts of Outside Lands and their sponsors. The results of this ...


Feasibility Study For Renovating An Old Barn Into A Tasting Room For K-Dot Winery, Kendall Ott Jun 2017

Feasibility Study For Renovating An Old Barn Into A Tasting Room For K-Dot Winery, Kendall Ott

Agricultural Education and Communication

California is the largest wine producer in the nation. There are more than 4,000 wineries in the state and much of their success comes from tasting rooms. A study will be conducted in the spring of 2017 to determine the feasibility of building a tasting room out of an old barn at an established winery. Tasting rooms can add monetary and aesthetic value to a winery. Knowing how to conduct a feasibility study for the build is crucial to its success. The author will create a feasibility study including a cash flow budget, a capital budgeting statement, and a ...


Developing A Website For Hamilton Brothers Ranch, Anne Patricia Hamilton Jun 2017

Developing A Website For Hamilton Brothers Ranch, Anne Patricia Hamilton

Agricultural Education and Communication

The purpose of this project is to develop a website for Hamilton Brother’s Ranch purpose is to evolve Hamilton Brother’s Ranch to modern times and make it easier for the customer to see where their product is coming from. The Hamilton Family has a long history in agriculture and what they think is normal is actually very unique and consumers love reading and feeling as if they are a part of where their food comes from. The overall goal of the project is to promote Hamilton Brother’s operation as a whole through a website that will be ...


Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson Jun 2017

Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson

Agricultural Education and Communication

The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.

The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and ...


Trends Within Craft Beer Packaging, Aurelia See Jun 2017

Trends Within Craft Beer Packaging, Aurelia See

Graphic Communication

While the print industry is facing a changing atmosphere, one thing is as sure as death and taxes— there will always be a market for print within the packaging industry. There is a growing market within the craft beer industry, and with that comes competition for each brewery. Many breweries are finding it difficult to use their beer’s first point of sale, the packaging, to their advantage when attracting consumers to their product. The purpose of this research is to provide the reader with knowledge and insight into package design, with special emphasis on designing for current trends and ...


Eighteenth Century Women And The Business Of Making Glass Music, Kate M. Hepworth Jun 2017

Eighteenth Century Women And The Business Of Making Glass Music, Kate M. Hepworth

History

During the relatively short period from the mid-to-late eighteenth century when glass musical instruments were manufactured and gained popularity, several women made names for themselves in the realm of avant-garde musical performance. The lives of three female glass instrument players: Anne Ford, Marianne Davies, and Marianne Kirchgassner, show how these successful performer-entrepreneurs operated in an age of emerging feminine public identity. Their journeys reveal much about the gender dimensions of the age, the role of music in the modern era, the consumption of it, and their approach to business. The financial opportunities presented to women looking to challenge the limitations ...


A Survey Of Addictive Software Design, Chauncey J. Neyman Jun 2017

A Survey Of Addictive Software Design, Chauncey J. Neyman

Computer Science

The average smartphone owner checks their phone more than 150 times per day. As of 2015, 62% of smartphone users had used their phone to look up information about a health condition, while 57% had used their phone to do online banking. Mobile platforms have become the dominant medium of human-computer interaction. So how have these devices established themselves as our go to connection to the Internet? The answer lies in addictive design. Software designers have become well versed in creating software that captivates us at a primal level. In this article, we survey addictive software design strategies, their bases ...


Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva Jun 2017

Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva

Communication Studies

EVENT OVERVIEW

We will host a fundraiser to raise money for the non-profit Do It for the Love, by putting on a concert and fashion show. The concert and fashion show not only represent our passions, but will be an effective way to raise as much money as possible while making it an enjoyable experience for our guests. We will have 15-20 silent auction items for guests to bid on. Additionally, we hope to generate funds from the sale of Sextant wine by the glass at the event. This event will be a perfect and unique way to bring together ...


Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi Jun 2017

Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi

Communication Studies

Para-social presence is investigated in this research study to determine its effects on the consumer decision journey. Attachment styles are also taken into consideration as a possible influence on establishing para-social presence. This study specifically looks at an internet personality’s social media platforms, Twitter, Instagram, and YouTube, and her social media marketing efforts for the release of her new book, Almost Adulting. This study found statistically significant relationships between increasing level of para-social presence across Twitter, Instagram, and YouTube. Further, the study found that para-social presence has a positive correlation with consumers’ initial consideration, purchase decision, and post-purchase experience ...


Effective Methods Of Marketing An On-Campus Resource To College Students, Samantha Gary Jun 2017

Effective Methods Of Marketing An On-Campus Resource To College Students, Samantha Gary

Graphic Communication

The problem this research it attempting to solve is how to market an on-campus resource to college students. Through conducting surveys, gathering research, reviewing case studies, and analyzing data, the author has found that the answer is to not to segment college students by major. It is more effective to figure out what a typical students’ needs are and address them by providing a solution to their problems. By strategically placing printed posters around campus that capitalized on student’s needs for study breaks and outlets to tap in to their ideas, the author found that more students respond to ...


Taco Bell "Live Bién" Campaign, Briana Rubalcava Jun 2017

Taco Bell "Live Bién" Campaign, Briana Rubalcava

Communication Studies

No abstract provided.


Marketing And Advertising For Small Business In Local Economies, Nathan Ross Jun 2017

Marketing And Advertising For Small Business In Local Economies, Nathan Ross

Graphic Communication

This paper analyzed traditional and current marketing and advertising strategies employed by small and local businesses. The research focused on understanding issues and struggles for small businesses in terms of marketing and advertising in order to develop and test a new strategy that was focused on a community event. The event was designed to assimilate successful aspects of current marketing plans into one that has low monetary risk, and little to no extra time investment for the business. A community was created by an art collective called Nomadic Artifacts which was the basis for a case study.

The “Arts & Music ...


Colorado’S Budding Economy: A Comparative Analysis Of Selected Marijuana Tourism Businesses In The Centennial State, Connor D. King Jun 2017

Colorado’S Budding Economy: A Comparative Analysis Of Selected Marijuana Tourism Businesses In The Centennial State, Connor D. King

Recreation, Parks, and Tourism Administration

Since the 2014 legalization of recreational marijuana in the state of Colorado, pioneering entrepreneurs have been getting in on the ground level of a fledgling industry—marijuana tourism. Through interviews with six Colorado-based marijuana tourism business owners, this qualitative study identified current challenges and opportunities faced by those who are blazing the trail into this new form of alternative tourism. The results indicate that continued stigmatization of marijuana in society, along with restrictive and changing regulations, pose significant legal and financial challenges. The results also include a summary of opportunities and recommendations which include educating the public about the benefits ...


Buchanan Hollow Nut Company Rebranding And Research, Lindsay Robson Mar 2017

Buchanan Hollow Nut Company Rebranding And Research, Lindsay Robson

Agricultural Education and Communication

A marketing plan was designed for Buchanan Hollow Nut Company (BHNC) in the summer of 2016 to redesign the company brand. Additionally, the author conducted research to determine if the implementation of bar codes and scanning would improve internal efficiency.

Utilizing the company’s owner, and famous artist, Sharleen Robson, the author created a tasteful watercolor design to update the logo for BHNC. Furthermore, by contacting the current packaging company, Legend Packaging Group, the author received estimated costs for adding a bar code to each product. These barcodes were then printed and added to the processing boxes in the storage ...


The Effect Of Locus Of Control And Autonomy On Motivation In The Workplace, Kelley K. Nekota Mar 2017

The Effect Of Locus Of Control And Autonomy On Motivation In The Workplace, Kelley K. Nekota

Social Sciences

The purpose of this study is to examine the effect of locus of control and autonomy on motivation in the workplace. A sample size of 414 employed individuals was obtained; however, only 243 individuals completed the questionnaire in its entirety over the course of one week. The survey included Rotter’s thirteen question scale on locus of control, and a variety of questions relevant to autonomy and motivation in the workplace. Gender, age, ethnicity, organization size, and hierarchy within the workplace were controlled for. The data showed a significant correlation between locus of control and motivation, independent of autonomy. Autonomy ...


More Than A Tent: A Case Study On Live Brand Experiences At Coachella Music Festival, Tori Perrella Mar 2017

More Than A Tent: A Case Study On Live Brand Experiences At Coachella Music Festival, Tori Perrella

Recreation, Parks, and Tourism Administration

In recent years, society has seen a shift of marketing practices from traditional strategies to experiential marketing in order for brands to connect with individuals on an emotional level. Live brand experiences contribute to companies building relationships with consumers to create unique, memorable experiences that will be associated with the brand after the event. The purpose of this study was to examine the best practices of live brand experiences at Coachella Valley Music and Arts Festival. The research for this study was conducted using a case study guide created by the researcher, which examined brands’ past brand activations at Coachella ...


The Effects Of Time Spent On Rapport Building: A Predictive Analysis Of A Higher Education Call Center, Alyssa L. Crary Mar 2017

The Effects Of Time Spent On Rapport Building: A Predictive Analysis Of A Higher Education Call Center, Alyssa L. Crary

Communication Studies

The forming of a relational connection between a caller and prospective donor in telephone fundraising is a vital step in successful engagement of charitable participation. This study aimed to fill a gap in current fundraising research by analyzing the direct connection between time spent building rapport and fundraising success. Data from a higher education call center in the Western United States was used to conduct a standard linear regression analyses. The amount of time spent building rapport was found to significantly influence payment type and amount of a philanthropic donation. A greater amount of time spent building rapport lead to ...