Business Commons^™

Calling Their Bluff: Misplaced Loyalty Is A Problem For Gamblers, Jonathan Ross Gilbert, Marla B. Royne Stafford, Leonard Hostetter

International Conference on Gambling & Risk Taking

Abstract

Due to the ubiquity of casinos, both brick and mortar and online, problem gambling has emerged as a significant public health issue. It is estimated that 30% - 50% of all casino revenues are generated from problem gamblers who tend to be disproportionately male, young, and minority group members (Welte et al. 2014). Although prior research has examined the mediating role of gambling behaviors in the relationship between casino marketing strategies and problem gambling, it is not clear what role casino loyalty programs play in predicting problem gambling, particularly in underserved and minority populations. Prentice & Wong (2016) examined …

Social Capital And Gambling Risk Perception 'A Social Marketing Dilemma', Otila Osborne, Maree Thyne, Kirsten Robertson, Janet Davey

International Conference on Gambling & Risk Taking

AIM: To explore the relationship between social capital (social networks, familial and close relationships) and risk perception amongst older female gamblers (50 years+)

BACKGROUND: Despite significant investment in social marketing initiatives gambling harms persist. Predicted to live longer, poorer, and less healthy lives than men, older women are increasingly gambling online with gambling harms rising accordingly. Typically, older women are portrayed as being risk averse. However recent studies across several jurisdictions reveal significant shifts in risk perception in the domain of social risk. Yet little is known about how older women perceive gambling risk. This study provides an alternative to …

Exploring The Effects Of Gamblification On Esports Betting, Cecilia Diaz Dr, Violet Justine Mtonga Dr

International Conference on Gambling & Risk Taking

Abstract:

There is a growing trend of gambling/betting organisations attempting to secure a position in the fast-growing and profitable sector of Esports by becoming an inherent part of the sports culture and its community of fans. This alignment is raising concerns due to the community lifestyle and consumption of experience intrinsic in sports/Esports (Gordon, Gurrieri, & Chapman, 2015).

Diffusion of gambling in society is triggered by digital/technological disruption on gambling and changing consumer behaviour and cultural trends. This environment offers innovative opportunities to experience gambling and “gambling-like” experiences online (King et al., 2010) with the extra incentive of ease of …

The Locals Casino As A Social Network – Can An Interconnected Community Of Players Detect Differences In Hold?, Jason D. Fiege, Anastasia (Stasi) D. Baran

International Conference on Gambling & Risk Taking

Abstract

It is difficult for individual players to detect differences in theoretical hold between slot machines without playing an unrealistically large number of games. This difficulty occurs because the fractional loss incurred by a player converges only slowly to the theoretical hold in the presence of volatility designed into slot pay tables. Nevertheless, many operators believe that players can detect changes in hold or differences compared to competition, especially in a locals casino market, and therefore resist increasing holds. Instead of investigating whether individual players can detect differences in hold, we ask whether a population of casino regulars who share …

The Rocket: Analyzing Rtp (Return To Player), Payoff Distribution And Player Behavior In Crash Games, Mikhail M. Sher, Robert Haywood Scott Iii, Jonathan A. Daigle

International Conference on Gambling & Risk Taking

Abstract

Rocket is a crash game developed by DraftKings, an American publicly traded online casino, sports betting and fantasy sports company. DraftKings Rocket is a game played with a rising rocket. Players must exit the rocket at any point before the rocket crashes. In that case they receive the payoff in accordance to the multiplier of their exit point. If the rocket crashes before the player bails, player’s payoff is 0 (and they lose their bet).

The game boasts an unprecedented 97% RTP (Return to Player). For comparison, Atlantic City casino slots typically have a 91-92% RTP, while Vegas casino …

Caesars Entertainment Responsible Gaming Messaging, Carolene Layugan

International Conference on Gambling & Risk Taking

Our Responsible Gaming (RG) messaging is far from elaborate, but provides an important message on responsible gambling, prevention of underage gambling, and unattended children at our gaming facilities, along with the problem gambling helpline number.

These messaging standards at Caesars goes above and beyond many required gaming regulations and our goal to create awareness on these three areas and provide help resources to the thousands of customers we serve every day.

These posters are strategically placed at various locations at a Caesars Entertainment brick and mortar facility.

Thank you again for your consideration.

Rg Smart Gambling Machines: A Prevention Model To Respond To Risky Play In Real Time, Tracy Schrans

International Conference on Gambling & Risk Taking

Abstract:

In collaboration with industry, public health, and regulators, Focal Research developed an effective modelling process using player data and technology to identify and assist customers at-risk of having problems with their gambling. The system was originally designed using account-based player data to accurately assess play patterns. Complex algorithms scan the player data stored in an operator’s member data system, alerting operators to play behaviours typically observed among those scoring 8 or higher on the Problem Gambling Severity Index. During a live trial, the system was found to help staff interact with at-risk customers leading to measurable improvement in outcomes …

Analysis Of The Changing Behaviours Of Chinese Genz Towards Casino Tourism: Implications To The Asian Markets, Linqian Huang

International Conference on Gambling & Risk Taking

Abstract

While the Chinese GenX spend largely in gambling activities during their visits to the destinations which are famous for their casino tourism industry, the GenY have shown less enthusiasm to be the high rollers. Regarding the Chinese GenZ, their spending behaviours in casino tourism will continue to exhibit changes and differences comparing to the GenX and GenY, especially for the non-gaming expenditure. Considering the potential purchasing power of GenZ, it is important for integrated resorts operators to understand the changing consumption behaviour of this new generation. For this, online questionnaire survey and analysis of narratives are employed to explore …

The House Doesn't Always Win, Jennifer Owen

International Conference on Gambling & Risk Taking

In June 2015, fourteen South Korean casino executives were arrested on charges of soliciting Chinese players to gamble in their casinos. This single event foreshadowed a seismic change in the Australian casino market that few would have anticipated. The events which unfolded led to the two largest casino operators in Australia being found unsuitable to operate their casinos, and unable to hold their licenses. Collectively, these two casino groups reported revenues of $5.0bn in 2019, accounting for 92% of the total Australian casino market.

Both are now operating under various forms of special supervision until it can be demonstrated that …

The Effect Of Name, Image, And Likeness (Nil) Policies On Sports Gambling, Keith Lowe, Allen Gilbert

International Conference on Gambling & Risk Taking

ABSTRACT

Issues surrounding the amateur status of college athletes and the restrictions on receiving revenue beyond educational expenses are among the most widely discussed topics in public policy. Known as name, image and likeness (NIL), these three elements contrive a legal concept known as “right of publicity.” Economists have long recognized college athletics as an industry where individual institutions enjoy substantial monopsony power with defined restrictions on cash and related benefits to players. Although individual players continue to be very limited in receiving cash or in-kind benefits, athletic department revenues continue to rise at a rapid rate. The sheer size …

Do We Need To Broaden Rg To Esg Or Is There Too Much On The Operator's Plate At The Moment?, Pieter Remmers

International Conference on Gambling & Risk Taking

Since 35 years Responsible Gambling is one of the issues the industry is dealing with. However it is still something the greater part of the industry is still struggling with no matter if we talk about the land based casino industry or the lotteries or the online gambling and betting industry.

A couple of years, under the influence of the United Nations, ESG came up. Environmental, Social and Governance criteria comprise a set of standards socially responsible investors/ operators use to evaluate a company/ operator based on the three main criteria. Combined they help assess the social responsibility effort of …

The Neuroscience Of Safe Gaming: How To Use Wellness Content, Mary Donohue Dr.

International Conference on Gambling & Risk Taking

Anselme and Robinson suggest that “the motivation to gamble is strongly (though not entirely) determined by the inability to predict reward occurrence and is linked to having too much dopamine in the brain.” An excess of dopamine in some parts of the brain and lesser amounts in others is linked to mood changes, and in particular a decrease in impulse control and an increase in competitiveness. The gaming business wants to avoid reckless gambling and is engaged in research to find evidence-based tools that lower the reactions associated with high dopamine levels. One such tool is a digital therapeutic called …

Caring Hurts, Otila Osborne

International Conference on Gambling & Risk Taking

‘Caring Hurts’

The Effects of Social Capital on Gambling Risk Perception

AIM: To explore the relationship between social capital (social networks, familial and close relationships) and risk perception amongst older female internet gamblers (50 years+)

BACKGROUND: Despite significant investment in social marketing initiatives gambling harms persist. Predicted to live longer, poorer, and less healthy lives than men, older women are increasingly gambling online with gambling harms rising accordingly. Yet little is known about this vulnerable demographic or the factors that underpin the behaviour. This study provides an alternative to the psychological approaches that dominate gambling research. A social capital paradigm …

Global Self-Exclusion System, Simon Vincze

International Conference on Gambling & Risk Taking

Abstract:

Casino Guru has launched the non-profit Global Self-Exclusion Initiative in 2020 with the goal to create a global self-exclusion system, which will allow players to block their access to all online gambling options at once simply and effectively, thus decreasing overall gambling harm and making gambling safer.

The limited scope of current self-exclusion possibilities tends to cover only a single operator or a single jurisdiction. Consequently, these cannot create an effective barrier for players that choose to self-exclude to minimize further gambling harm because their gambling habits have gotten out of hand. A global scheme is much better positioned …

A System Thinking Model On The Sustainability Of Online Betting Business In Taiwan Sports Lottery, Day-Yang Liu

International Conference on Gambling & Risk Taking

A Systems Thinking Model on the Sustainability of Online Betting Businesses in the Taiwan Sports Lottery

Day Yang Liu , Chia Yang Chang

Abstract

The Taiwan Sports Lottery began in 2008 and has grown yearly ever since. Its sales are the sixth highest among the hundreds of other sports betting services worldwide. In the Taiwan Sports Lottery, there exists both stores and online platforms. In their early years, online betting businesses did not attract players and were opposed by most retailers running betting stores, leading to low profits. However, after several years, online betting businesses earned retailers’ support, and the …

Unique Marketing Struggles In Web3 Compared To Web2, Vincent D'Ambrosia

Undergraduate Research Symposium Posters

Web 2 is a technical term in reference to the internet as we know it today and focuses on social media and allowing people to interact better and communicate with each other. Web3 is the next evolution of the internet and its focus leans towards decentralization which aims to place more control of an individual’s data and finances into their own hands. Due to this decentralization, connecting with people is more difficult compared to Web2 communication outlets. NFTs are a common and popular product in Web3. While they come in many forms, the collectible market dominates NFTs and these can …

Social Media Marketing Related To Nike, Felipe Herrera

Undergraduate Research Symposium Posters

This research examines positive and negative attitudes about social media marketing within Nike. Understanding consumer attitudes about social media marketing is important because it affects our lives every day and we are exposed to it on a regular basis. Previous research about this product category showed that there are new tactics Nike is using to expand business, how the pandemic affected usage of social media, and the percentages of apps being used by adults in the last year. I conducted three netnography analyses by observing consumer groups on Facebook, Twitter, and Reddit social media platforms on Nike to understand consumer …

A Study On The Development Of A Self-Motivation App To Increase Motivation In College Students, Paige Barker, Nathan Guerrero, Kyla Sannadan Sannadan@Unlv.Nevada.Edu

Undergraduate Research Symposium Posters

In 2021, the Healthy Mind Network published data which found a consistent decline in the mental health of college students. Mental health struggles is a major factor in lack of motivation in college students. Motivational smart phone applications are prevalent, but there is a lack of applications offering motivation to college students specifically. We hypothesized that a smartphone app geared toward motivating students could positively influence student motivation. To test this hypothesis, we designed and prototyped a new app we call “ Groove”, inspired by the phrase “getting into the groove” which ties in with the notion of productivity or …

How Observed Customer Mistreatment Of Supervisors Affects Employees’ Service Sabotage: A Cross-Cultural Examination From The Deontic Justice Theory, Wen Jiang, Cass Shum, Hyounae (Kelly) Min, Ye Ding

Hospitality Faculty Research

Research on customer mistreatment has focused on victims’ perspectives with scant research on third-party observers’ reactions, especially their reactions to customer mistreatment of supervisors. Drawing on the deontic justice theory, this research investigates how and when customer mistreatment of supervisors impacts frontline employees. Using a mixed-method of three studies (experiment, time-lagged survey, field survey) from two countries (the U.S. and China), this research demonstrates the spillover effects of customer mistreatment of supervisors on employee’s service sabotage via moral anger. Study 1 showed that hospitality employees’ moral anger mediated the relationship between customer mistreatment of their supervisors on employees’ service sabotage. …

Regulating A Fantasy For A Billion: Playing On A Smartphone In India, Angshuman Hazarika

UNLV Gaming Research & Review Journal

The fantasy gaming industry in India has moved forward at an unprecedented pace with limited oversight primarily based on 'self-regulation'. The absence of a clear regulatory mechanism for this industry has been highlighted in previous work, but no clear determination has been provided on how to deal with this issue. The current contribution seeks to provide a path ahead by suggesting that the government regulate the industry directly instead of an industry-operated self-regulatory framework which has had limited effectiveness till now. This suggestion has been made considering the significant size of the industry and the target demographic of the fantasy …

What’S Inside The Mind Of A Ceo? The Effects Of Discretionary Slack Resources On R&D Investment, Seunghye Lee, Won-Yong Oh, Young K. Chang

Management, Entrepreneurship and Technology Faculty Publications

This study investigates the effects of discretionary slack resources on a firm’s R&D investment. Specifically, we examine whether and how a CEO’s psychological traits play a role in the relationship between discretionary slack and R&D investment. Using a panel sample from U.S. manufacturing firms in 2006–2010, we found that slack resources lead to an increase in R&D intensity. Furthermore, this positive effect is stronger when CEOs have a strong promotion focus and perceive an addressable negative attainment discrepancy. Thus, our findings show how (a) the level of discretionary slack and (b) CEOs’ promotion focus and aspiration level jointly shape R&D …

The Shrinking Geography Of Housing Opportunity In Mountain West Metros, 2022, Hira Ahmed, Joshua Padilla, Saha Salahi, Caitlin J. Saladino, William E. Brown Jr.

Housing & Real Estate

This fact sheet examines data from the National Equity Atlas on the changing geography of opportunity across Mountain West metros. The original report includes data on the largest 100 metros in the United States. This fact sheet reports on the overall percentages of affordable zip codes in nine major metropolitan areas in the Mountain West and changes in affordable zip codes for Black, Latinx, and white households in Mountain West metros from 2013 to 2019. Data for nine Mountain West metros are included: Tucson, AZ; Phoenix-Mesa-Scottsdale, AZ; Colorado Springs, CO; Denver-Aurora, CO; Albuquerque, NM; Las Vegas-Paradise, NV; Ogden-Clearfield, UT; Provo-Orem, …

Premier: The Magazine Of The Unlv Harrah Hotel College, Angela Ramsey, Caitlyn Lopez

Premier: The Magazine of the UNLV Harrah Hotel College

What a privilege it has been to serve as dean of the Harrah College of Hospitality over the past ten years!

Manufactured Homes In Nevada Counties, Joshua Padilla, Annie Vong, Caitlin J. Saladino, William E. Brown Jr.

Housing & Real Estate

This fact sheet presents data on the share of manufactured homes in each of Nevada’s 17 counties, as reported in the June 2022 The Daily Yonder article, “With Housing Shortage Still Ongoing, Manufactured Homes are Gaining Ground,” by Kristi Eaton. The original report includes data made available by the Housing Assistance Council (HAC) for each county in the United States from 2009 and 2018.

Payday Loans In The Mountain West, 2022, Issac Hernandez-Alcaraz, Vanessa M. Booth, Katie M. Gilbertson, Caitlin J. Saladino, William E. Brown Jr.

Economic Development & Workforce

This fact sheet examines data on payday loans, produced by the Pew Charitable Trusts. We examine payday lending costs, most common loan type, and the average annual percentage rate in the Mountain West (Arizona, Colorado, Nevada, New Mexico, and Utah), and include specific analysis on differences between the states by regulatory category.

Is Nevada A Reproductive Resource Desert?, Tsion Mekonnen

Research Briefs

In 2018, 52.4% of Nevada adult women reported ever receiving an HPV test. Women made up 63% of all chlamydia cases and 38% of all gonorrhea cases in Nevada. 18.4% of women in Nevada reported not receiving health care at some point in the last year due to cost. While there were 180 pregnancy-associated deaths in Nevada from 2016 to 2021. Of the 180, 79 pregnancy-associated deaths were from January 2020 to December 2021 alone. Of the drug overdoses associated with pregnancy-associated deaths, 95.7% were coded as unintentional overdoses.

Is Nevada A Reproductive Resource Desert?, Tsion Mekonnen

Research Publications

Nevada's reproductive health issues is specified in a list of statistical data. The data ranges from issues concerning women living in poverty, the uninsured population of men and women in Nevada, and the amount of women enrolled/eligible for benefits.

The Impact Of The Covid-19 Pandemic On Online Food Delivery Apps, Lauren Morell

UNLV Theses, Dissertations, Professional Papers, and Capstones

The restaurant industry continues to change as Online Food Delivery apps (OFD) continue to gain more popularity because of the COVID-19 pandemic. The food delivery market has grown over 52% since the start of the pandemic. Online food delivery app platforms like DoorDash, UberEats, and Postmates began to offer delivery over the past decade, rapidly growing with the help of ghost kitchens. Consumer behavior factors and intention to use OFDs have changed as more advanced app technology becomes available, and as the restaurant industry navigates the COVID-19 pandemic restrictions. Many consumers favor mobile delivery apps overall convenience and perceived usefulness. …

Payment Profiles: Using Payment Transaction Data To Identify And Characterize Gamblers, Kasra Ghaharian

UNLV Theses, Dissertations, Professional Papers, and Capstones

Payment providers in the gambling industry facilitate transactions, allowing customers to transfer money to and from wagering accounts. Payments transaction data is information that is captured from these transactions, including, for example, the type, amount, time, and location. How this data may be used for gambling harm minimization and prevention has garnered significant interest, particularly due to accelerated payments modernization in the wake of the COVID-19 pandemic. With this study, I explored the utility of payments transaction data to categorize subgroups of gamblers in order to identify individuals who may be at-risk of harm. I benchmarked six cluster analysis methods …

Negative Customer Reviews And The Online Decision-Making Process: The Role Of Construal Fit, Minji Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

Consumers seek out online reviews to aid their decision-making, particularly when purchasing products and services online. Given their power to influence consumer behavior, online reviews have been extensively studied in various settings. While much research has focused on what determines the performance of online reviews, limited research has focused on why a particular review receives more or less attention from consumers. This study aims to fill this knowledge gap by exploring how consumers with different mindsets respond to online reviews framed at different levels of construal. Applying the construal fit principle, this research predicts that consumers more fluently process online …