Business Commons^™

Developing A Structured Ojt Program: The Case Of A Small Manufacturing Company In A Rural Region, Raymond A. Dixon Ph.D.

Journal of Research in Technical Careers

This study explored the process followed by a small manufacturing company in a rural area to implement a planned training program to develop the technical skills of its engineering/production workers as the company expands its operation. A case study design was used. Data was collected over an eight-month period by the examination of documents, direct observation, and interview. Findings indicate the process followed were consistent with elements of the Talent Development Architecture. The growth of the company presents learning opportunities for both the owner and his management team. The job analysis provided inputs to implement a planned training program and …

Does The Provision Of High-Technology Health Services Change After The Privatization Of Public Hospitals?, Zo Ramamonjiarivelo, Ferhat Zengul, Josué Epané, Larry Hearld, Luceta Mcroy, Robert Weech-Maldonado

Healthcare Administration & Policy Faculty Publications

Background: Public hospitals hold a key role in providing health care services especially to individuals without health insurance, those who are partially covered by health insurance, and low income population. However, some of these hospitals have converted to private status. The objective of this study was to assess the effect of the ownership conversion of public hospitals into private status on the provision of high-technology health services. Methods: This study used a non-experimental longitudinal design based on merged secondary data from the American Hospital Association annual survey, the Area Health Resources File, and the Local Area Unemployment Statistics [1997–2013]. The …

Constructing The Perfect Girlfriend: Gender, Class, Race, & Performativity Of Paid Intimacy In Nevada Brothels, Christina Parreira

UNLV Theses, Dissertations, Professional Papers, and Capstones

While most research on commodified intimacy, especially in the sex industry, has explored gender dynamics, sex work researchers are beginning to also explore intersectional dynamics in the industry. But little research has examined whether or how workers may navigate these dynamics differently through the ways in which they understand and perform service labor. Much research has explored commodified intimacy in different settings, but very little attention has been paid to the different ways that workers in the same setting perform intimacy. In this dissertation I ask how do different performances of intimate service in the brothels- the girlfriend experience (GFE) …

Mobile Sports Betting Marketing Plan, Scott Flinn

UNLV Theses, Dissertations, Professional Papers, and Capstones

From day one, the hospitality industry in Las Vegas has been innovating and evolving to develop one-of-a-kind experiences for customers from all around the world. Over the decade's hospitality corporations have been shaped through mergers and acquisitions with the end goal of growing land-based assets, improving income statements and balance sheets for shareholders, and trying to own every dollar that a tourist spends while in the city (Bussman, 2021).

Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper discusses how to build customer loyalty between Millennials and casinos. Although research has indicated that casinos are losing the interest of the Millennial consumer, it is recommended that casinos do not give up on this demographic. The Millennial generation is massive, accounting for a fourth of the U.S. population. Entering the workforce at rapid speed, this generation has a large amount of spending power and is willing to pay more for a product that is deemed valuable. This paper intends to lay the groundwork for an exploratory research study on customer loyalty and Millennials in the gambling and …

Utilizing Gamification To Enhance Customer Engagement And Loytalty In The Hospitality Industry, Xiaoting He

UNLV Theses, Dissertations, Professional Papers, and Capstones

Gamification involves the engagement of game elements and designs in non-game contexts. There is a need to increase the effectiveness of the conventional loyalty program, and implementing gamification has become a popular concept. Gamified hotel loyalty programs differentiate hotels from their rivals by increasing customer engagement and, ultimately, customer loyalty. Despite prior research on the effectiveness and functions of gamification, under what conditions gamification can enhance enagement lacks further investigation. This study draws on the Self-Determination Theory (SDT) to develop a framework linking gamification elements with users' psychological needs, where customer engagement is enhanced when the game elements successfully satisfy …

Factors Influencing Service Robot Adoption: A Comparative Analysis Of Hotel-Specific Service Robot Acceptance Models, Ying Dong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The market for service robots is expected to expand significantly owing to the increasing relevance of service automation under the outbreak of the COVID-19 pandemic. Despite the growing managerial interest in robotic applications in the hotel industry, current robotic research has been mostly conceptual with limited robot data on hand. In light of this issue, this paper will conduct a comparative analysis of hotel-specific service robot acceptance models between the Service Robot Acceptance Model (sRAM) and the Service Robot Integration Willingness (SRIW) framework. By identifying key elements of each service robot acceptance model, this paper puts an emphasis on investigating …

Shaping Success For Mobile Applications Of Integrated Resorts, Krista Larsen

UNLV Theses, Dissertations, Professional Papers, and Capstones

As smartphones have become indispensable in society, it has become critical for integrated resorts to develop mobile applications ("apps") that serve as a marketing tool and an enhancement in the customer's travel journey. This research reviews the features of existing mobile travel apps, in addition to areas of opportunity for future innovations regarding this platform. Based on this research, this study recommends best practices for an integrated resort's mobile app. The findings of this study can be leveraged as a resource when developing and maintaining mobile apps within the hospitality industry to provide an optimal guest experience throughout the entire …

Data Analytics In Hotel And Integrated Resort Brands: An Evaluation Of Past Literature And Proposed Research For The Future, Luke Andrew Walocko

UNLV Theses, Dissertations, Professional Papers, and Capstones

Data analytics in hotel and integrated resort brands is a growing strategy implemented to support business decisions designed to generate revenue or save costs. This study utilizes a literature review of data analytics related publications to provide recommendations on future research topics to improve the quality of literature related to data analytics in hotel and integrated resort brands. The study is not limited to hospitality specific research and uses research from all industries to identify gaps in publications for hospitality scholars to explore. Three proposed research questions for future exploration were composed based on the comparison of literature written for …

Tech Innovation Capacity In Mountain West Metros, Ally M. Beckwith, William E. Brown Jr.

Economic Development & Workforce

This fact sheet highlights data on the tech innovation capacity in Mountain West metropolitan areas, as originally reported in 2019 by Robert D. Atkinson, Mark Muro, and Jacob Whiton from the Brookings Institution’s Metropolitan Policy Program. Tech innovation is defined as advanced industries that are America’s 50 high-R&D, high-STEM manufacturing, energy, and services industries ranging from aerospace and automobile manufacturing to solar electricity generation to internet publishing to bio-tech. Tech innovation is essential to the future of America’s economy. However, “superstar” metropolitan areas creating a regional imbalance within the innovation sector. The Brookings report examines metropolitan areas that are potential …

Housing Affordability Index: Mountain West Cities, November 2021, Olivia K. Cheche, Joshua Padilla, William E. Brown Jr.

Housing & Real Estate

This fact sheet highlights data on the median household income, median home price, estimated monthly mortgage and taxes, and share of income used for homeownership in fifteen Mountain West housing markets, as originally outlined in the “RealtyHop Housing Affordability Index: November 2021” report. The RealtyHop report analyzes the affordability of housing markets for the 100 most populous cities in the United States.

A Content Analysis Of Hospitality Research's Research Methods In The 2010s, Cass Shum, Jaimi Garlington, Ankita Ghosh, Seyhmus Baloglu

Hospitality Faculty Research

Purpose. This study aims to describe the development of hospitality research in terms of research methods and data sources used in the 2010s.

Design/methodology/approach. Content analyses of the research methods and data sources used in original hospitality research published in the 2010s in the Cornell Hospitality Quarterly (CQ), International Journal of Hospitality Management (IJHM), International Journal of Contemporary Hospitality Management (IJCHM), Journal of Hospitality and Tourism Research (JHTR) and International Hospitality Review (IHR) were conducted. It describes whether the time span, functional areas and geographic regions of data sources were related to the research methods and data sources.

Findings. Results …

Implementation And Outcomes Of Complementary Therapies In Hospice Care: An Integrative Review, Catherine Dingley, Angela Ruckdeschel, Keshia Kotula, Nirmala Lekhak

Nursing Faculty Publications

Complementary therapies are increasingly integrated into hospice care, emphasizing the need to examine the evidence regarding implementation and effects on end-of-life outcomes. This review synthesizes the evidence regarding the implementation of complementary therapies and effects on end-of-life outcomes in hospice care. Whittemore and Knafl’s five-step integrative review process was applied. Using predefined search terms, research-based articles between 2006 and 2020 were reviewed. Twenty-three quantitative/mixed method studies conducted across eight countries met the final review criteria. Most commonly used complementary therapies were music, biofield therapies (reiki, therapeutic touch), and massage therapy. Most studies reported significant findings on physical symptoms (pain, dyspnea, …

Evolution Of Publications, Subjects, And Co-Authorships In Network-On-Chip Research From A Complex Network Perspective, Weilong Chen, Xiaohang Wang, Ye Sun, Qiao Hu, Letian Huang, Yingtao Jiang, Amit Kumar Singh, Terrence Mak, Mei Yang

College of Engineering Faculty Research

The academia and industry have been pursuing network-on-chip (NoC) related research since two decades ago when there was an urgency to respond to the scaling and technological challenges imposed on intra-chip communication in SoC designs. Like any other research topic, NoC inevitably goes through its life cycle: A. it started up (2000-2007) and quickly gained traction in its own right; B. it then entered the phase of growth and shakeout (2008-2013) with the research outcomes peaked in 2010 and remained high for another four/five years; C. NoC research was considered mature and stable (2014-2020), with signs showing a steady slowdown. …

Branding Kidfluencers: Regulating Content And Advertising On Youtube, Gavin Feller, Benjamin Burroughs

Hank Greenspun School of Journalism and Media Studies Faculty Publications

This paper analyzes emerging shifts in YouTube, advertising, and children’s digital media industries through a case study of Pocket Watch, a digital-first production and distribution studio built exclusively for YouTube child stars. Our analysis reveals the company’s strategic use of legacy media industry power, networks, and expertise to transform YouTube stars into global brands through the creation of toy, clothing, and lifestyle product lines across several industries. We further argue that Pocket Watch’s newly formed advertising division, Clock Work, exploits its child partners through problematic native advertising and host selling practices. The strategies implemented by Pocket Watch and other similar …

Investment Patterns In Mountain West States, Counties, And Nevada Cities 2005-2019, Peter Grema, Zachary Walusek, Katie M. Gilbertson, William E. Brown Jr.

Economic Development & Workforce

The purpose of this fact sheet is to summarize findings on capital flows across Mountain West states and counties, and within Nevada cities. The “Gauging Investment Patterns across the US” report by the Urban Institute present findings of overall volume of capital deployed, racial equity of investments, and income equity for each respective geographic area. The full report further breaks down these three main categories into 18 other metrics.

Startup Businesses In The Mountain West, 2014-2018, Olivia K. Cheche, William E. Brown Jr.

Economic Development & Workforce

This fact sheet highlights data on startup businesses in Mountain West states and metropolitan areas, as originally reported by Roofstock’s “U.S. Cities With the Most Startup Businesses” report. Startup businesses are defined as new businesses launched by entrepreneurs that create jobs and spur efficiency and innovation. This report examines the startup formation rate, annual startup formations, annual new jobs created by startups, and jobs created by startups as a percentage of all new jobs within states and metros across the United States.

The House Edge And Play Time: Do Industry Heuristics Fairly Describe This Relationship?, Anthony F. Lucas, A.K. Singh

UNLV Gaming Research & Review Journal

Based on modified versions of licensed pay tables from reel slot machines, simulations of play failed to indicate a statistically significant difference in the spins per losing player (SPLP), despite a marked difference in the pars (i.e., 7.9% vs. 12.9%). To reflect a volume of play consistent with frequent gambling, the simulations included results from 1-4 visits per week, for the equivalent of one year. Additionally, this level of play was repeated for 100 “years,” within multiple scenarios of buy-in amounts and stoppage-of-play criteria. Still, most outcomes indicated a negligible decline in SPLP, in spite of the 63%-increase in the …

Small Business Equity In Nevada, 2021, Ally M. Beckwith, Olivia K. Cheche, William E. Brown Jr.

Economic Development & Workforce

This fact sheet highlights data on minority and women-owned small businesses in Nevada in 2021, as originally reported by the Small Business Equity Tool. This tool examines the representation of Black, Asian, Latino, minority, and women-owned small businesses in the largest metropolitan areas and cities across the United States.

Race Equity In Management Occupations In The Mountain West, Kristian Thymianos, Saha Salahi, Caitlin J. Saladino, William E. Brown Jr.

Economic Development & Workforce

In a recent report, “From commitments to action: How CEOs can advance racial equity in their regional economies,” Amy Liu and Reniya Dinkins of the Brookings Institution Metropolitan Policy Program highlight racial equity issues in private sector management occupations. The authors use these data to propose strategies to close equity gaps. This fact sheet examines data for the Mountain West metropolitan areas included in the original report.

The “East Side” Of Las Vegas: A Latinx Historical Framework, Nathalie Martinez

Spectra Undergraduate Research Journal

Spanish heritage speakers in the United States are a reflection of everchanging linguistic and sociolinguistic pressures that result in myriad varieties across generations. This paper provides a preliminary historical framework to fill this gap of linguistic knowledge in the Spanish-speaking community of Las Vegas, Nevada. The goals were two-fold: (1) highlight the largest Spanish-speaking communities in Las Vegas and (2) explore the significance of the East Side in the history of the Latinx population of Las Vegas. Through the analysis of oral histories and historical works, the investigation highlights the Mexican, Salvadoran, and Cuban populations of Las Vegas and their …

Qualitative Review Of Educational Interventions For Improving Physical Activity Behaviors In Older Asian Americans In The United States, Raisa Kabir, Manoj Sharma, Sayeda Tazim Zaidi, Chia-Liang Dai

Spectra Undergraduate Research Journal

Physical activity (PA) provides numerous health benefits and minimizes chronic diseases and mental health issues, especially in older adults. The national survey data indicated that only 27.3% to 44.3% of older adults meet the recommended PA guidelines of 150 to 300 minutes/ week. There is limited data on PA behavior among older Asian American (AA) adults as very few to no local/national surveys have targeted these marginalized subgroups. This comprehensive review aims to identify existing PA intervention strategies and to update current knowledge on the effectiveness of these interventions to improve PA behavior among aging AA in the US. The …

The Future Of The Live Entertainment Tax In Southern Nevada, Katie M. Gilbertson

Spectra Undergraduate Research Journal

The Live Entertainment Tax (LET) in Nevada generated nearly one billion dollars during the 2019-2020 fiscal year. LET revenue all goes to the State General Fund, even though 97 percent of LET revenue is generated in Clark County. Nevada is experiencing an economic crisis, particularly in the tourism industry. Solutions from various fields suggest the best way to boost the local economy is to reinvest revenue in its original county. One policy solution Nevada policymakers should consider is to carve out a percentage of revenue generated by the LET to return directly back to Clark County to revitalize tourism.

Diabetes Mellitus Affects Working Memory, Dylone C. Braganza, Emmanuel Flores, Lauren A. Crew, Ryan A. Wirt, Andrew A. Ortiz, Adam M. Mcneela, Jefferson W. Kinney, James M. Hyman

Spectra Undergraduate Research Journal

Alzheimer’s disease (AD) degrades the brain’s ability to remember, think, and carry out tasks. The exact cause is not known, but several risk factors have been identified, including diabetes mellitus (DM). DM causes elevated blood sugar levels due to reduced insulin production in the pancreas. The linkage between elevated glucose levels and the behavioral impairments are not fully understood, which was the focus of this study. Rats were trained to alternate directions in a maze to receive a reward on consecutive trials. After training, five rats were injected with streptozotocin (STZ), which induces hyperglycemia by injuring pancreatic beta cells. Three …

A Timeline Of Discovery And Current Research On Primary Open-Angle Glaucoma And Emergence Of Potentially Permanent Treatment Solutions, Yonosuke Dejesus, Guadalupe Moreno Ceballos

Spectra Undergraduate Research Journal

This research examines the timeline of the discovery and research of Primary Open-Angle Glaucoma (POAG). By reviewing the literature on genetic and molecular mechanisms, we aim to emphasize a long-term treatment solution (iSTENT) to mitigate intraocular pressure (IOP) related to POAG etiology and disease progression. POAG is a multifactorial, autosomal dominant, adult-onset eye disease wherein the optic nerve cells become damaged due to a buildup of excess aqueous humor, resulting in increased IOP. Consequently, POAG leads to progressive loss of peripheral vision and is the leading cause of blindness in the US. Due to the multifactorial nature of glaucoma’s inheritance …

Racial Profiling: Understanding The Practice Of Stop-And-Frisk In New York City, Lisa Ly

Spectra Undergraduate Research Journal

Racial profiling has become a prominent issue in modern policing today. Instead of being based on individual suspicion, racial profiling embodies a belief that people of color are continuously singled out by the police for scrutiny and harassment. Policies and procedures make the Black community vulnerable to police discrimination and racial profiling. Floyd et al. v. City of New York et al. (2013) declared that the New York Police Department’s (NYPD) practice of stop-and-frisk was racially profiling Black civilians. This study sought (1) to determine if the NYPD post-Floyd is still engaging in racial profiling towards Black civilians; and (2) …

How Did Homelessness Change During The Great Recession And Recovery?, Jenny Schuetz, Matthew Ring

Policy Briefs and Reports

Job losses from the COVID-19 pandemic have exacerbated housing insecurity among low-income renters over the past year. Federal, state, and local policymakers have created temporary measures to help reduce displacement among people who have lost their jobs, but there is considerable uncertainty about what will happen when these temporary measures end. To gain insight into how homelessness changes over macroeconomic cycles, we examine changes in homelessness rates from 2007 to 2020. Our analysis focuses on four metro areas that were particularly hard-hit by the foreclosure crisis: Las Vegas, Los Angeles, Phoenix, and Riverside. Overall homelessness rates declined in all metros …

An Assessment Of Hotel Guests’ Perceptions Of Preventive Safety Measures In The Era Of Covid-19, Un Hyeok Ko

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the era of COVID-19, hospitality was one of the industries that was most severely impacted by the virus. Spread of the virus was rapid enough to force hotels to close properties worldwide, and hotels were required to adopt safety measures and protocols in order to re-open or remain open. New types of measures, some never seen before the pandemic, were created and implemented throughout the hotel industry.

The main purpose of this study is to assess guests' perception of preventive safety initiatives and measures in the era of COVID-19 and to determine their level of satisfaction with such measures. …

Housing Confidence In The Mountain West, Emmanuel A. Berrelleza, Caitlin J. Saladino, William E. Brown Jr.

Housing & Real Estate

This fact sheet explores housing metrics in the Las Vegas, Denver, and Phoenix metropolitan areas, as originally reported in the Pulsenomics report, “Renter Confidence Dashboard." Market conditions, expectations, and homeownership aspirations are some of the key factors in assessing the livelihood of housing and real estate in metropolitan areas. These factors are presented with a comparison between all generations and millennials.

U.S. Reit Industry Profitability: A Bennet Decomposition Of Industry Dynamics, Zhilan Feng, Stephen M. Miller, Dogan Tirtiroglu

Economics Faculty Publications

This paper considers the aggregate profitability performance of the REIT industry. The aggregate performance depends on the underlying microeconomic dynamics within an industry – the growth of individual REITs (the within ef-fect), the reallocation between existing REITs (the between effect), the entry of new REITs (the entry effect), and the exit of the existing REITs (the exit effect). We apply an extended Bennet (1920) dynamic decomposition on the REIT industry’s return on equity (ROE) and study the annual data on U.S. Equity REITs for the 1989 to 2015 period and various REIT industry specific sub-sample periods. Bailey et al.’s (1992) …