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Articles 1 - 15 of 15
Full-Text Articles in Business
Strategies For Adopting Consumer-Generated Media In Small-Sized To Medium-Sized Tourism Enterprises, Stephen Burgess, Carmine Sellitto, Carmen Cox, Jeremy Buultjens
Strategies For Adopting Consumer-Generated Media In Small-Sized To Medium-Sized Tourism Enterprises, Stephen Burgess, Carmine Sellitto, Carmen Cox, Jeremy Buultjens
Carmen Cox
Consumer-generated media (CGM) are created when consumers submit, review or respond to online content. The bulk of research into CGM has focussed upon its use by consumers, with less research examining the use of CGM by small businesses. This article discusses small business sector use of online technologies such as CGM, concentrating on tourism small businesses as a key industry sector affected by CGM activities. A CGM ‘strategy’ framework, developed from an existing small business strategy framework, is proposed. This serves as a practical tool for developing CGM strategies and as a theoretical foundation for conducting research into the use …
Consumer Experiences Of Accommodation Deals Purchased Via Social Coupon Promotions: An Australian Perspective, Carmen Cox
Carmen Cox
The growing popularity of social coupons presents new marketing opportunities for the travel industry, with accommodation properties promoting deals to entice new visitors through the promise of a highly discounted stay. While their popularity has been well determined, little is known about the experience of guests who have purchased via these deals. This article explores guests’ evaluations of Australian accommodation properties by travelers who purchased their accommodation through daily deals, otherwise known as “social coupons.” A qualitative analysis of approximately 500 online reviews from travelers who had purchased an accommodation “daily deal” reveals 11 key themes in their poststay evaluations. …
A Study Of Web 2.0 Tourism Sites: A Usability And Web Features Perspective, Carmen Sellitto, Stephen Burgess, Carmen Cox, Jeremy Buultjens
A Study Of Web 2.0 Tourism Sites: A Usability And Web Features Perspective, Carmen Sellitto, Stephen Burgess, Carmen Cox, Jeremy Buultjens
Carmen Cox
The term Web 2.0 was coined around 2004 and was used to describe more interactive types of websites developed after the dot-com crash. An important characteristic of Web 2.0 sites is premised on being able to incorporate various technologies and applications within the site to enhance functionality. This enhanced functionality is primarily associated with such sites being able to publish and display diverse content - content that is user-contributed, or where the site might draw information synergistically from a third party. This increased functionality potentially affects two traditional areas of website implementation. Firstly, the embedding of applications within a website …
Understanding The Motivations, Information Search Needs And Destination Choice Criteria Of The Medical Tourist, Nuttapong Jotikasthira, Carmen Cox
Understanding The Motivations, Information Search Needs And Destination Choice Criteria Of The Medical Tourist, Nuttapong Jotikasthira, Carmen Cox
Carmen Cox
Thailand is currently putting considerable effort into their attempts to attract a new type of traveller, the medical tourist, to visit their destination for a combination of health, medical and travel purposes. While significant research effort has been devoted to the ethical and legal issues related to medical tourism, relative limited research has focussed on the destination decision making process of people who choose to engage in medical tourism. This paper presents the results of an online survey which explores the travel motivations, information search behavior and destination choice criteria of a sample of prospective medical tourists to Thailand.
Best Practice Marketing For Regional Tourism Destinations, Carmen Cox, Meredith Wray
Best Practice Marketing For Regional Tourism Destinations, Carmen Cox, Meredith Wray
Carmen Cox
This article reports on destination marketing best practices from 21 regional destinations around Australia. The results advocate an integrative approach to destination marketing that aligns with destination management and development objectives. From this, a framework is developed, within which nine best practice principles are identified as essential to successful and sustainable marketing of regional destinations. The key initiatives used to achieve success are discussed in detail, highlighting the need for destination stakeholders to foster a cooperative and strategic approach and ensure consistent design and delivery of a destination brand and image which is supported by tactical advertising and promotional strategies, …
Trust Perceptions Of Online Travel Information By Different Content Creators: Some Social And Legal Implications., Stephen Burgess, Carmine Sellitto, Carmen Cox, Jeremy Buultjens
Trust Perceptions Of Online Travel Information By Different Content Creators: Some Social And Legal Implications., Stephen Burgess, Carmine Sellitto, Carmen Cox, Jeremy Buultjens
Carmen Cox
Consumers are increasingly turning to the online environment to provide information to assist them in making purchase decisions related to travel products. They often rely on travel recommendations from different sources, such as sellers, independent experts and, increasingly, other consumers. A new type of online content, user-generated content (UGC), provides a number of legal and social challenges to providers and users of that content, especially in relation to areas such as defamation, misrepresentation and social embarrassment. This paper reports research that examined the level of trustworthiness of online travel information from these different sources. The study used a survey of …
Gold Coast Tourism Market Analysis, Bill Faulkner, Carmen Tideswell
Gold Coast Tourism Market Analysis, Bill Faulkner, Carmen Tideswell
Carmen Cox
No abstract provided.
A Study Of Web 2.0 Tourism Sites: A Usability And Web Features Perspective, Carmine Sellitto, Stephen Burgess, Carmen Cox, Jeremy Buultjens
A Study Of Web 2.0 Tourism Sites: A Usability And Web Features Perspective, Carmine Sellitto, Stephen Burgess, Carmen Cox, Jeremy Buultjens
Carmen Cox
No abstract provided.
Principal Factors Contributing To The Competitiveness Of Tourism Destinations At Varying Stages Of Development, Simon Wilde, Carmen Cox
Principal Factors Contributing To The Competitiveness Of Tourism Destinations At Varying Stages Of Development, Simon Wilde, Carmen Cox
Carmen Cox
No abstract provided.
A Comparative Study On Hospitality Education In Australia, M Davidson, Carmen Tideswell
A Comparative Study On Hospitality Education In Australia, M Davidson, Carmen Tideswell
Carmen Cox
No abstract provided.
Leveraging Tourism Benefits From The Sydney 2000 Olympics, Bill Faulkner, Carmen Tideswell
Leveraging Tourism Benefits From The Sydney 2000 Olympics, Bill Faulkner, Carmen Tideswell
Carmen Cox
This article aims to use the Sydney 2000 Olympics as a case study for reviewing the range of opportunities that exist for leveraging tourism benefits from major events of this magnitude. The method used to identify these opportunities was based on a series of industry workshops throughout Australia and a follow-up Delphi survey. The examination of the Sydney 2000 Olympics case has revealed that, beyond the visitors the event will attract in its own right, the tourism industry in Sydney and Australia more generally has the potential to benefit from a range of effects. These include longer term promotional spin-offs, …
Rejuvenating A Maturing Tourist Destination, Carmen Tideswell, B Sparks, S Noakes
Rejuvenating A Maturing Tourist Destination, Carmen Tideswell, B Sparks, S Noakes
Carmen Cox
No abstract provided.
Rejuvenating A Maturing Tourist Destination: The Case Of The Gold Coast, Australia, Bill Faulkner, Carmen Tideswell
Rejuvenating A Maturing Tourist Destination: The Case Of The Gold Coast, Australia, Bill Faulkner, Carmen Tideswell
Carmen Cox
No abstract provided.
A Student Perspective On The Use Of Team-Based Assessment To Achieve The Requirement To Be Creative: A Study Of Entrepreneurship Studies, Carmen Tideswell
A Student Perspective On The Use Of Team-Based Assessment To Achieve The Requirement To Be Creative: A Study Of Entrepreneurship Studies, Carmen Tideswell
Carmen Cox
This study reports the findings of a qualitative research project conducted with a group of university students studying entrepreneurship to explore how they perceived a team-based approach to assessment assisted their ability to generate a creative new venture proposal idea. Through the submission of written journals and analysis of these transcripts, it is evident that although initially the group-work approach was perceived with some degree of cynicism by students, upon completion of the task several advantages of working in groups were reported by students. In particular, the use of a collective effort to assist in devising a ‘creative’ idea was …
Guest Perceptions Of Hotel Loyalty, David Mason, Carmen Tideswell, Elizabeth Roberts
Guest Perceptions Of Hotel Loyalty, David Mason, Carmen Tideswell, Elizabeth Roberts
Carmen Cox
This research reports on a qualitative survey of hotel guest loyalty. The approach was unusual in several ways: It sought to measure loyalty in the general population of hotel users rather than selecting a population already known to be loyal, and instead of trying to identify personality traits in the guests’ psychology that might be important, or ranking features of the hotel that might be determining factors, guests were simply asked what the term hotel loyalty meant to them. This approach has the advantage of not being influenced by any particular theory or restricted by the scope of the questions …