Business Commons^™

New Paradigm In Classroom Assessment: The Externally Trained (Et) Observer Model, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

Traditional classroom assessment techniques are fraught with weaknesses and inherent contradictions. The proposed paradigm in classroom assessment - the Externally Trained (ET) Observer Model - is not a traditional classroom assessment model. It is a quality control measure which ultimately benefits both students and instructor

A Fitting Strategy, Carol Gill

Carol Gill

Take advantage of the tools available to check the fit between HRM and business strategy

Planning And Assessing A Short-Term Study Abroad Program For Undergraduate Students Of Marketing And Business, Ronald Paugh, Amy Kruse, Oscar T. Mcknight

Oscar T McKnight Ph.D.

Faced with intense global competition, marketing practitioners are requiring business schools to equip students with the requisite international skills and competencies. The authors describe a short-term study abroad program rooted in an experimental learning context using outcomes-based education as a method of assessment for continuous improvement initiatives

What Do Family Mediators Do? A Look At Practices And Models, Sherrill W. Hayes

Sherrill W. Hayes

No abstract provided.

Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton

Oscar T McKnight Ph.D.

The concept of character development in higher education enjoys considerable professional support. Moreover, commercial marketers are aggressively promoting brand image and brand character to differentiate their products and services. However, there is a paucity of research on the marketing of a university's brand character. This exploratory research examines parental assessment of college character , its conceptual components and hierarchical factor structure. A discussion highlights practical implications for the marketing of a college's brand character.

Review Blues, Carol Gill

Carol Gill

Performance assessments can be a shattering experience, writes Carol Gill, who looks at one way of making them more objective

Talent Wins, Carol Gill

Carol Gill

Progressive HR Practices can make your business an employer of choice if you can move beyond 'toxic accounting' and 'downsizing' anorexia.

Balancing The Rhetoric And Reality Of Workplace Stress, Carol Gill

Carol Gill

Workplace stress and its causes can pose a dilemma for HR practitioners

Assessing Expectations Of The First Year Student - Asap, Oscar T. Mcknight

Oscar T McKnight Ph.D.

No abstract provided.

Mass Customization And Permission Marketing: An Exploratory Study Of Higher Education, R Bitar, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

No abstract provided.

Pest Testing Consumer Behavior In Higher Education: A Perceptual Identity Audit With Bite, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

No abstract provided.

Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

Visual and printed information desired by precollege students were examined using a cluster technique. Significant relationships between the ACT score and student preferences were found. Several recommendations are offered to assist college and university administrators integrate the research and interactivity of the Web into their overall marketing strategy.

Team-Member Exchange And Commitment To A Matrix Team

L. A. Witt

No abstract provided.

Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

It is not uncommon for universities to develop and market their advertising slogan. This study examines institutional advertising slogans, and empirically tests the cognitive component of brand-fit. Findings are indicative of a relationship between cognition and university advertising slogans. Implications for university communications are marketing strategies are discussed.

A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann

Oscar T McKnight Ph.D.

The Unification Of Marketing And Assessment In Higher Education: A Model, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

A marketing assessment model that includes university outcome measures is presented. The model incorporates consumer expectations theory and marketing strategy. Findings indicate that student expectations vary among the undergraduate population. Marketing implications for student recruitment and retention efforts are offered

Merging Retention And Financial Aid In Enrollment Management By Market Segmentation, Oscar T. Mcknight, Ronald P

Oscar T McKnight Ph.D.

High school GPA, ACT score, academic effort, and financial need in predicting student retention risk are examined. The objective is to merge retention risk with financial aid and to explore the options available to the university. Financial aid leveraging is discussed in terms of product fit and positioning strategies

A Comparison Of Likert Response Formats In Student Affairs: The Abc's Of Assessment, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann

Oscar T McKnight Ph.D.

No abstract provided.

Assessing Entrepreneurship: Business Development Concerns And Perceptions Of Risk Inentrepreneurs In The U.S. And Italy, R. Tindale

R. Scott Tindale

The Reviewing Of Object Files: Object-Specific Integration Of Information, Daniel Kahneman, Anne Treisman, Brian Gibbs

Brian J. Gibbs

A series of experiments explored a form of object-specific priming. In all experiments a preview field containing two or more letters is followed by a target letter that is to be named. The displays are designed to produce a perceptual interpretation of the target as a new state of an object that reviously contained one of the primes. The link is produced in different experiments by a shared location, by a shared relative position in a moving pattern, or by successive appearance in the same moving frame. An object-specific advantage is consistently observed: naming is facilitated by a preview of …

Impact Of Exchange Variables On Exit, Voice, Loyalty, And Neglect: An Integrative Model Of Responses To Declining Job Satisfaction, Caryl E. Rusbult, Dan Farrell, Glen Rogers, Arch G. Mainous

Glen Rogers