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Articles 91 - 103 of 103
Full-Text Articles in Business
Exploring Marketing And Sales Opportunities: How Companies Reach Their Target Market Using Hospitality And Tourism Venues For Distribution Of The Product Or Services, Ricardo J. Rodriguez-Canales
Exploring Marketing And Sales Opportunities: How Companies Reach Their Target Market Using Hospitality And Tourism Venues For Distribution Of The Product Or Services, Ricardo J. Rodriguez-Canales
UNLV Theses, Dissertations, Professional Papers, and Capstones
Many companies unrelated or semi-related to travel and tourism have found their niche within the hospitality and tourism industry. Companies who primarily focus on fashion, retail, weddings, outdoor adventure, real estate, sports and entertainment have successfully negotiated space to promote their products and services to hospitality and tourism clientele. This can be seen at the many resorts and casinos that have retail shops in their facilities as well as golf courses, restaurants and clubs that market directly to and make their profits from hospitality patrons. This complimentary mix makes up the diverse experience travelers encounter. To narrow the focus of …
Taiwanese Gambling Behaviors, Perceptions, And Attitudes, Che Hao Chang
Taiwanese Gambling Behaviors, Perceptions, And Attitudes, Che Hao Chang
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study categorizes different Taiwanese gambling types using PGSI, and further evaluates the perceptions and attitudes toward the legalization of casino gambling. A survey was conducted using convenient sampling and distributed by Internet. Results indicate that across groups of different types of gamblers, there are significant differences in perceptions toward the legalized casino gambling industry. Also, across groups of different types of gamblers, there are significant differences in attitudes toward legalized casino gambling. Additionally, there are significant differences between perceptions toward the legalized casino gambling industry, and attitudes toward the legalization of casino gambling. In general, non-gamblers are relatively more …
Improving Casino Profitability Through Effective Offer Packages, Ren Zhang
Improving Casino Profitability Through Effective Offer Packages, Ren Zhang
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of the this study is to investigate effective marketing techniques to attract potential customers in a particular demographic group, young people aged from 21 to 34, as a way of exploring the local market. This demographic group constitutes a dynamic part of the local population and is characterized by its unique financial conditions and spending preferences. The hypothesis is that with well-designed price bundling, the casinos can realize increased revenue through increased visits from the local young population. The marketing technique used in this study is to utilize offer packages which bundle promotional items and other hotel-provided services. …
Perspectives On Timeshare Ownership: An Exploratory Study Of Markets In China, Kai-Li Chi
Perspectives On Timeshare Ownership: An Exploratory Study Of Markets In China, Kai-Li Chi
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study aims to explore the attitudes of prospective customers in China about timeshares, and to identify potential marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends to provide valuable information about the consumer potential for the timeshare industry in China. The findings indicate that consumer acceptance of timeshares in China is high. Six socio-demographic variables were identified as keys in predicting those with statistically significant likelihood of purchasing a timeshare within the next three years: age, occupation, marital status, annual household income, vacation frequency, and attendance at a previous …
Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi
Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to understand the various elements of the service rebranding process. The study showed that the actual service brand revitalisation of the hotel involved a combination of elements in the corporate rebranding and service branding processes. The study showed that the process of making changes to service brand …
The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean
The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean
UNLV Theses, Dissertations, Professional Papers, and Capstones
The omnipresence of consumption in advanced societies is indisputable; spaces designed to facilitate consumption (or means of consumption) are one aspect of that presence. On the surface, these spaces appear to be quite harmless dreamworlds full of possibilities, but at another level they are highly instrumental, composed of various mechanisms that work to sell commodities through the manipulation of consumer behavior. I argue that consumption spaces express a logic of movement, and a consumption logistics, that is based on the commodity form and relatable to warfare that works to domesticate consumers into the commodity system. I engage in an exploratory …
Last Minute Travel: Anomaly Or Opportunity? A Case Study Of An Online Travel Agency’S Product Evolution, Cady Wolf
UNLV Theses, Dissertations, Professional Papers, and Capstones
According to Jupiter Research, Online Travel is expected to reach $128 billion by the year 2011. It is estimated that sales of online packages will reach $7.6 billion by 2011; with one segment of this market, last minute travel, estimated to reach $1.8 billion during the same period. The growth potential of the last minute market segment is substantial, as the number of consumers who purchase travel online will grow from 34 million in 2005 to 55 million in 2011 (Cannizzaro, Carrol, Offutt, and Quinby, 2007).
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is a case study of the Cherokee Nation Cultural Tourism initiative: planning began in 2005 and development began in 2008. This initiative resulted from the perceived need to create local employment, provide incentives to continue the culture and language of the Cherokee people, develop social and political good will in and outside of the Cherokee Nation area, enhance the brand of Cherokee Nation gaming and develop long term capacity in entertainment marketing. The opportunities identified included stimulating and reaching higher end Cherokee art and crafts market, encouraging development of more culturally authentic and fine Cherokee arts and craft, offering …
Developing A Software For Pharmaceutical Promotional Meeting Planning, Michele S. Brouse
Developing A Software For Pharmaceutical Promotional Meeting Planning, Michele S. Brouse
UNLV Theses, Dissertations, Professional Papers, and Capstones
“How wrong I was!” This admission from John H. Young (Young, 2006, p. 340) relates to his first exposure to pharmaceutical marketing more than 20 years ago. Young states he had been “sent to represent the medical group at a planning meeting of the launch of a new non-steroidal.” He felt competent he could hold his own at the meeting. At the planning meeting, however, as competition, inventories, market segments, inventories, formulation issues, opinion leader development, and public relations campaigns highlighted discussions, Young learned he would out of his depth. He needed to, Young determined, learn about marketing and production …
Service Dimensions Of Service Quality Impacting Customer Satisfaction Of Fine Dining Restaurants In Singapore, Ko King Lily Harr
Service Dimensions Of Service Quality Impacting Customer Satisfaction Of Fine Dining Restaurants In Singapore, Ko King Lily Harr
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper is an exploratory study of customer satisfaction of fine dining restaurants in Singapore. Since there is a causal relationship between customer satisfaction and service quality and services literature and studies have shown that service quality is an antecedent of customer satisfaction, this paper seeks to find out the service dimensions of service quality, which lead to higher levels of customer satisfaction. This study suggested that the service dimensions of assurance, empathy and tangibles are the most important to customers’ evaluation of service quality, and thus, may have a positive influence customer satisfaction. The service aspects of each of …
Integrated Marketing Communications Strategy: An Examination Of Harrah’S Entertainment, Inc., Michael Mehling
Integrated Marketing Communications Strategy: An Examination Of Harrah’S Entertainment, Inc., Michael Mehling
UNLV Theses, Dissertations, Professional Papers, and Capstones
This professional paper is going to examine marketing communications, specifically the Integrated Marketing Communications (IMC) strategy. The paper will look at how to develop an IMC strategy, discussing the necessary components. The author will then apply Harrah’s current strategy of their Total Rewards program to the IMC model discussed in the literature review.
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to identify the optimal brand architecture for MGM MIRAGE’s Project CityCenter through synthesis of a review of branding strategies throughout the hospitality industry and a review of Project CityCenter’s goals. As Project CityCenter represents such a massive undertaking from both a financial and marketing perspective, a review of strategies external to MGM MIRAGE is critical; this paper endeavors to highlight branding strategies for potential adoption at Project CityCenter. The project’s significance is affirmed by Terri Lanni, Chairman and CEO of MGM MIRAGE, “Project CityCenter confirms a cultural and lifestyle revival of city living, …
Determinants Of Repeat Visitation For Las Vegas “Locals” Casinos, David D. Ross
Determinants Of Repeat Visitation For Las Vegas “Locals” Casinos, David D. Ross
UNLV Theses, Dissertations, Professional Papers, and Capstones
The proliferation of gaming is unprecedented. As many states look to gaming as a source of revenue for a poor fiscal policy, this research becomes more valuable. Many people fail to make the correlation between these new jurisdictions, Tribal or Indian gaming opportunities, and the “locals” market. The argument is, not many people are traveling to Barona or Harrah’s Rincon outside of San Diego, California for their vacation from New York City. Therefore, these primary markets are considered to be more localized. Localized markets could be referred to as geographic segmentation as opposed to other segmentation strategies. The strengths of …