Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Airlines – Marketing; Airlines — Rates; Travel – Computer network resources; Travel agents – Computer network resources (1)
- Branding (Marketing); Hotels; Luxuries (1)
- Business logistics (1)
- Cherokee art; Cherokee Indians; Gambling on Indian reservations; Heritage tourism; Marketing (1)
- Communication and the arts (1)
Articles 1 - 6 of 6
Full-Text Articles in Business
Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi
Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to understand the various elements of the service rebranding process. The study showed that the actual service brand revitalisation of the hotel involved a combination of elements in the corporate rebranding and service branding processes. The study showed that the process of making changes to service brand …
The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean
The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean
UNLV Theses, Dissertations, Professional Papers, and Capstones
The omnipresence of consumption in advanced societies is indisputable; spaces designed to facilitate consumption (or means of consumption) are one aspect of that presence. On the surface, these spaces appear to be quite harmless dreamworlds full of possibilities, but at another level they are highly instrumental, composed of various mechanisms that work to sell commodities through the manipulation of consumer behavior. I argue that consumption spaces express a logic of movement, and a consumption logistics, that is based on the commodity form and relatable to warfare that works to domesticate consumers into the commodity system. I engage in an exploratory …
Last Minute Travel: Anomaly Or Opportunity? A Case Study Of An Online Travel Agency’S Product Evolution, Cady Wolf
UNLV Theses, Dissertations, Professional Papers, and Capstones
According to Jupiter Research, Online Travel is expected to reach $128 billion by the year 2011. It is estimated that sales of online packages will reach $7.6 billion by 2011; with one segment of this market, last minute travel, estimated to reach $1.8 billion during the same period. The growth potential of the last minute market segment is substantial, as the number of consumers who purchase travel online will grow from 34 million in 2005 to 55 million in 2011 (Cannizzaro, Carrol, Offutt, and Quinby, 2007).
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is a case study of the Cherokee Nation Cultural Tourism initiative: planning began in 2005 and development began in 2008. This initiative resulted from the perceived need to create local employment, provide incentives to continue the culture and language of the Cherokee people, develop social and political good will in and outside of the Cherokee Nation area, enhance the brand of Cherokee Nation gaming and develop long term capacity in entertainment marketing. The opportunities identified included stimulating and reaching higher end Cherokee art and crafts market, encouraging development of more culturally authentic and fine Cherokee arts and craft, offering …
Developing A Software For Pharmaceutical Promotional Meeting Planning, Michele S. Brouse
Developing A Software For Pharmaceutical Promotional Meeting Planning, Michele S. Brouse
UNLV Theses, Dissertations, Professional Papers, and Capstones
“How wrong I was!” This admission from John H. Young (Young, 2006, p. 340) relates to his first exposure to pharmaceutical marketing more than 20 years ago. Young states he had been “sent to represent the medical group at a planning meeting of the launch of a new non-steroidal.” He felt competent he could hold his own at the meeting. At the planning meeting, however, as competition, inventories, market segments, inventories, formulation issues, opinion leader development, and public relations campaigns highlighted discussions, Young learned he would out of his depth. He needed to, Young determined, learn about marketing and production …
Service Dimensions Of Service Quality Impacting Customer Satisfaction Of Fine Dining Restaurants In Singapore, Ko King Lily Harr
Service Dimensions Of Service Quality Impacting Customer Satisfaction Of Fine Dining Restaurants In Singapore, Ko King Lily Harr
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper is an exploratory study of customer satisfaction of fine dining restaurants in Singapore. Since there is a causal relationship between customer satisfaction and service quality and services literature and studies have shown that service quality is an antecedent of customer satisfaction, this paper seeks to find out the service dimensions of service quality, which lead to higher levels of customer satisfaction. This study suggested that the service dimensions of assurance, empathy and tangibles are the most important to customers’ evaluation of service quality, and thus, may have a positive influence customer satisfaction. The service aspects of each of …