Business Commons^™

Social Media Helps Small Businesses, Nicholas J. Oxborrow

UNLV Theses, Dissertations, Professional Papers, and Capstones

Beemer and Shook (2009) explain that developing customers one at a time is the only way. There are no short cuts to this. Traditionally, a small business would develop their relationships by going from door-to-door to raise awareness and grow their brand. How fast they achieved this depended on the budget and time available to their business. Traditionally, large businesses had the power of reaching their markets through huge advertising budget, which small companies could not match.

In today’s business environment, social media has become a new marketing tool that is available to all businesses, that instantly develops relationships with …

Can B2g Portals Be Used Effectively To Stimulate Business In Smes?: A Case Analysis Of The 2cities Business To Government Portal, Ian Martinus

Theses: Doctorates and Masters

Small and Medium Enterprises (SMEs) have many options when purchasing goods or services. These include personal contacts and networks, familiar centralised supply sources and other ad hoc means. One purchasing possibility is to buy from and sell to other businesses within a similar geographic area. The benefits of buying and selling locally may not occur to SMEs. They seek, like other consumers, to get value for money, fast and efficient service, and a reasonable level of quality. Many factors can impinge upon an SME's decision to purchase locally. It can be assumed that, given a reasonable local option, SMEs wish …

Designing A Framework For The Alignment Of E-Business Strategy And Consultant Engagement Processes For Australian Smes : A Cross-Case Analysis, Shirley A. Bode

Theses: Doctorates and Masters

The majority of SMEs have neither the internal expertise nor financial resources to enable in-house development of electronic commerce and therefore turn to the services of website design consultants to assist them. Unfortunately, they often engage consultants without any clear idea of their intended e-business strategy and without due care as to effective engagement processes. This frequently leads to ineffective e-business development and a highly disaffected group of small entrepreneurs. The study suggests that there is a significant gap between the intended strategies of SMEs and the actual e-business strategy implemented. The study aimed to investigate the relationship between Australian …