Business Commons^™

Objective.Gg: Uniting Scholastic Esports, Martin Beirne

Honors Program Theses and Research Projects

Objective.gg is a startup online recruitment platform within the scholastic esports scene that seeks to unite esports prospects with collegiate esports programs in an effective manner. Currently, there is a large divide that high school and transfer esports prospects must navigate through, and it is Objective.GG’s mission to build a bridge over that gap. Objective.gg seeks to accomplish its mission by operating an online platform that allows prospects and collegiate coaches to create their own profiles and connect with one another, building a community around the platform in the process. This platform will be accessible to both prospects and coaches …

A Review Of The Business Capstone: Working With An Education Program, Hanna Tran

University Honors Theses

This review thesis walks through the business capstone process which is a hands-on experience with a local business client. The business client, Company A, is an arts and education program that has reached out to the School of Business's capstone class to help them improve their reach to potential customers and find alternative funding other than student tuition and donations. To achieve these goals, our group conducted several analyses and thorough research combined with our existing business education. Our findings and final recommendations are shown in presentations and a final report that the business client can utilize for their future …

Third Mission Accelerator Labs (Tmals): An Exploratory Study On The Strategic Evolution Of Sustainability In University-Business Incubators (Ubis), Abdalla Hassanein

Theses and Dissertations

Globally, higher education institutions (HEIs) are devoting rising resources in order to remain competitive, impactful and attractive within the ever-changing socio-economic developments and to well position and communicate their value among their stakeholders (Lafuente-Ruiz-de-Sabando, et al. 2018). Students today want to do more than just get a degree; they want to create businesses, develop new markets, and start social movements (Kay et al., 2010). Under the open innovation model, universities' third mission (TM) includes deeper linkages and engagements with the private and public sectors, emphasizing the development of entrepreneurial mindsets, skills, and incubation services to encourage new business ventures, in …

The Relationship Between Startups’ Early Adoption Of Digital Platforms And Startups’ Pre-Money Valuation, Bader Hassan Faqeeh

Dissertations

The objective of this study was to explore whether there was a significant positive relationship between startups’ early adoption of the digital platforms, namely, 1) mobile application, 2) a premium domain name website, and 3) the existence of active startup social media accounts, and startups’ pre-money valuation. To achieve this objective, this research used a relatively novel method in entrepreneurial research to collect data, whereby LinkedIn’s Sales Navigator was used along with an automation tool in order to send hundreds of automated connection and message requests to investors on LinkedIn who were sent a copy of the survey questions along …

An Examination Of Reward-Based Crowdfunding Performance And Success, Matthew Alan Grace

USF Tampa Graduate Theses and Dissertations

Reward-based crowdfunding (RBCF), where fundraisers raise funds from a crowd of investors in return for a reward, has carved a niche as a proven option for not just entrepreneurs seeking early-stage funding, but also for established firms looking to presell or market a new product or service. Establishing crowdfunding performance and success factors is important for researchers and practitioners alike. Fortunately, a large portion of the RBCF academic literature is immediately applicable to entrepreneurs, with very little additional interpretation required. However, important questions about RBCF remain. The first paper in this three-part dissertation, a systematic literature review, examines some of …

For Love Or Money: Investor Motivations In Equity-Based Crowdfunding, Jason C. Cherubini

USF Tampa Graduate Theses and Dissertations

Crowdfunding is an increasingly popular method for entrepreneurial ventures to raise financing from a large number of small supporters (the “crowd”) instead of raising it through a small number of larger supporters. Crowdfunding is normally conducted through online platforms such as Kickstarter and Indiegogo, where the entrepreneurial venture runs a campaign directly seeking support from individual funders. Most of the research into crowdfunding to date has been focused on what elements of the crowdfunding campaign lead to eventual successful funding, especially in the rewards-based crowdfunding space. The comparatively new equity-based crowdfunding has not been as heavily researched and is technically …

Successfully Scaling Digital Technology Ventures: An Empirical Study Of The Strategic Choices That Maximize Firm Value, Scott Morris

Dissertations

Our study aims to understand the choices managers working for subscription-based digital ventures must make at arguably the most critical juncture of their firm’s lifecycle. With few slack resources to repair mistakes, managers at these scaling firms must make decisions that are larger in scope and scale than in the start-up phase. Tradeoffs are often required as decision-makers face choices such as investing more resources in sales and marketing to drive growth or in product development to improve quality and add new products or features. In many instances, the question is whether to forego some growth opportunities to maximize profitability …

Design Thinking & The Entrepreneurial Mindset In The Collegiate Music Classroom, Antonina M.C. Johnston

Theses and Dissertations

The purpose of this research study was to investigate the implementation of design thinking andan entrepreneurial mindset into a collegiate music classroom, where students have an interest in applying business acumen and entrepreneurship to their future plans as teaching and performing artists. The following questions guided this study: 1) are there benefits to introducing design thinking and the entrepreneurial mindset to music students as they transition from student to professional?; 2) will the addition of these approaches give students greater confidence as arts entrepreneurs?; 3) how can design thinking and the entrepreneurial mindset methodologies be successfully introduced and practiced throughout …

An Investigation Of The Impact Of Entrepreneurship Programs On Student Interest In Entrepreneurship Competitions, Toni Sharp

All Theses

According to a survey by ACNielsen International Research, over half of Americans want to start their own business to build wealth and achieve independence (Bygrave & Zacharakis, 2011). In the research community, most entrepreneurship education research happens in business schools (Matlay, 2006). As a result of continually researching one form of entrepreneurship, less attention has been paid to other forms contributing to the “definitional obscurity with important consequences for the direction of the field” of entrepreneurship (Baker & Welter, 2017). This has created a need for research on entrepreneurship at the college level in fields outside of business.

Clemson University …

Cofounder Selection & Satisfaction: How Entrepreneurial Cofounders Come Together And Succeed Together, Audra G. Quinn

Electronic Thesis and Dissertation Repository

As many new ventures are created by teams, not solo founders, choosing a cofounder is an important decision for entrepreneurs. The individuals who mutually select into the founding team not only define and develop the concept, imprint the venture, and influence its chances of success, but also impact each other’s satisfaction and willingness to persevere. Yet despite these relationships’ crucial implications, the literature offers only scattered insights into how and why cofounders come together and succeed together.

With this dissertation, I advance theoretical understanding of what goes into forming and maintaining a quality cofounder relationship—a key resource that can neither …

Business Analysis And Recommendations For Timber, Jared Alexander

University Honors Theses

To close out my PSU school of business experience, I've been placed on a team with five other classmates in the School of Business honors program cohort to help a business owner with some hurdles they are facing in their ventures. Throughout the last nine weeks, my teammates and I conducted a lot of research, and gave four presentations to the business owner. Our final presentation highlighted our final recommendations. The name of the business owner and company have been anonymized for confidentiality. All images featuring the name or logo of the company have been covered.

In this capstone review, …

Profitability Analysis Of The Commons, Chloe E. Meyer

Construction Management

Given the current saturated housing market, prices of single-family dwellings have exponentially increased. Due to this housing crisis, alternative housing approaches need to be considered. One potential solution to increasing the supply of affordable housing units is a tiny house village community. Tiny house communities can carry with them a stigma of rundown looks and an RV park aesthetic, but they don't need to. Tiny house communities, at their best, can be thriving communities that are anchored in communal living, shared resources, and affordability.The Commons is a proposed tiny house village development that would be located on 1.6 acres. The …

Rebranding Lauren Hope Photography, Lauren H. Toomey

Graphic Communication

Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.

Small Business Marketing In The Sports Industry, Cheyenne L. Abbett

University Honors Theses

This thesis explores how small sports businesses can avoid high failure rates by establishing a strategic marketing plan that makes the most of their constrained resources. The current literature on sports marketing strategy examines social media, relationship, and influencer marketing, but is limited in its application to small businesses. The purpose of this thesis is to address and fill that gap. This thesis consists of a literature review of the previously stated topics, best practices that incorporate the findings of this research, and a brief case study of these recommendations in action. Best practices include establishing a greater purpose for …

Cutting Board Business Model, Austin W. Dasis

Construction Management

This paper covers a business model and investment proposal for a cutting board business. The cutting board industry is a lucrative sector where there is room to grow as a business while being profitable. There are alot of factors that go into starting a business and making it successful. The student has put this together to be able to give it to a potential investor to demonstrate what he has done and what he plans on doing upon an investment. The student enjoys woodworking and wants to be able to start his own business but has minimal knowledge of what …

Origin Of Value Creation: The Role Of Delayed Intuition In Entrepreneurial Problem Framing, Chan Hyung Park

Olin Business School Electronic Theses and Dissertations

Highly successful entrepreneurial ventures often result from solving problems that have not been solved before (i.e., entrepreneurial problems). The problem-solving and entrepreneurship literatures indicate that individuals need to develop novel problem frames—uncommon interpretations of observable needs or pain points (i.e., symptoms) signaling the problems—to create solutions that other people would not typically think of and generate unique value that is key to entrepreneurial success. However, developing novel frames of entrepreneurial problems is difficult for two reasons. The symptoms of the problems are ambiguous and unstructured, and the structured information to find the right frame of problems is costly to acquire. …

Brand On The Run: The Effects Of Internal And External Stakeholder Communication Of Corporate Rebranding Efforts, Abby Vandiver

Honors Theses

A company’s most valuable asset is its brand. Not just limited to its name and logo, a brand is loosely defined as the identity of an organization. A strong brand identity can create strong customer loyalty. Changing even a part of this identity can cause confusion and ultimately revenue loss. This study examined how business owners and marketers communicate with their stakeholders when they decide a rebrand is necessary. After researching current literature on this topic, businesses in Oxford, Mississippi which have undergone a rebrand in the last decade were recruited to answer questions. Ten organizations participated either through interview …

Combatting Consolidation In The United States Banking Industry: An Analysis Of Performance And Strategy Of First National Bank Of Clarksdale, Lydia Johnsey

Honors Theses

This thesis is based on a submission with group members in the 2023 Case Study Competition for the Conference of State Bank Supervisors. This thesis includes additional background information not included in the original competition paper in order to clarify the competition standards and goal of the paper. This thesis evaluates First National Bank of Clarksdale with respect to two areas: financial analysis, which evaluates earnings performance, loan portfolio composition, asset growth, capital levels, and liquidity of the bank; and strategy, which includes staffing, succession, training, and technology strategies instituted by bank management. Data from the bank’s Uniform Bank Performance …

The Ties That Blend: Social Capital And Family Firm Innovation, Dustin L. Odom

Theses and Dissertations

The research project empirically assesses the influence of an under-researched aspect of social capital on the family firm’s entrepreneurial behaviors. Specifically, blending social capital, which consists of bonding social capital and bridging social capital that develops between family firms and external family stakeholders, is considered in examining the family firm’s engagement in innovation efforts. Additionally, familial tie strength and outside business ownership of external family stakeholders are argued to moderate the proposed relationship between blending social capital and family firm innovation. The surveying methods for assessing the hypothesized relationships included conducting a two-wave study with adapted, modified, and validated scales. …

From The Village To Entrepreneurial Mentality: A Transformative Path For Africa's Economic Development, Morris Tsuma

Honors Theses

Because the economic development in Africa is at an inflection point, the continent needs to use the transformative process of going from the village mentality to the entrepreneurial mentality. They need to go from the dependency village mentality to the free market entrepreneurial mentality to affect Africa’s economic future.

Many factors affect the path from the village mentality to the entrepreneurial mentality. Some of these factors and examples that I explore in this paper are international companies investing in local intelligence and people finding role models/goals to aspire to. Another factor is individuals going through difficulty and needing change. However, …

Off The Beaten Path - A Podcast Interview Series, Shaun Holmes, Jason D'Mello

Honors Thesis

For my Honors Senior Thesis, I created a short podcast series entitled "Off The Beaten Path". My podcast delves into the lives of individuals who have who have been unafraid to grab life by the horns and choose a less traditional path in pursuit of bringing their passion or their own new creation to life. My interest in interviewing these types of individuals stems from my own life story, as well as my own desire to learn from the insights of people who have succeeded in these types of endeavors before me.

Business Plan For Destraal Bakery, Lauren Frazier

Marketing Undergraduate Honors Theses

Destraal Bakery is a bakery café that will offer patrons a space to slow down and treat themselves. Offering bread products and coffee, Destraal differentiates itself through product quality, shop atmosphere, delivery, and social responsibility. Destraal will eventually seek B- Corp status.

Located in West Colorado Springs, more specifically, Old Colorado Springs, Destraal will benefit from grants and loans offered to female entrepreneurs, high levels of tourism and foot traffic, and close proximity to the target demographic. In a growing industry, Destraal is forecasted to be profitable within the first year. The bakery café will achieve 14% profit margin in …

Local Label: Why Localism Matters And A Business Plan To Address It., Sydnie Wilson

Marketing Undergraduate Honors Theses

The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need.

Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face …

Life-Tactics Business Plan, Tanvir Mondair

Management Undergraduate Honors Theses

High schools often have career programs, however, the demand for career guidance counselors outweighs the supply. Thus Life-Tactics was created and dedicated to teaching students about career readiness post-high school graduation. Life-Tactics teaches students about career guidance, opportunities post-graduation, and provides students with resources to make better-informed decisions after they graduate.

Grassroots Lawn Services Business Plan, Logan Walden

Management Undergraduate Honors Theses

The objective of this thesis is to show how a lawn-care company can be profitable in North-West Arkansas. Grassroots uses a group of service-partners who are trained to provide professional and consistent lawn care services to customers. Grassroots Lawn Services offers different service levels to meet the changing needs of their customers. The goal is to make it easier for customers to access lawn care services without dealing with the high cost and competitive scheduling of traditional single-provider lawn services.

Bridging The Gap: A Comprehensive Guide To Implementing An Internship Program For Businesses, Ben Turner

Supply Chain Management Undergraduate Honors Theses

This thesis outlines a comprehensive plan for implementing an internship program, from the perspective of a former intern. The paper emphasizes the importance of internships for businesses and aims to create a program that generates value for both the business and the intern. The plan is divided into three stages: Planning and Designing, Recruiting and Selecting, and Managing and Supervising. Each stage provides detailed steps for successfully implementing an internship program, including identifying needs and objectives, determining a timeline and structure, defining roles and responsibilities, developing a budget, setting performance expectations and goals, providing training and support, evaluating performance, and …

An Analysis Of The Housing Affordability Crisis: Private Equity Or Legislation Issue, Jack Polk

Finance Undergraduate Honors Theses

The aim of this thesis is to explore the claim that private equity investment is the cause of the modern unaffordability in the single family housing market. Through empirical study and historical research we found that the footprint of institutional investors in this space is insignificant. However, legislative errors which have artificially inflated demand and suppressed supply over the past decade have greatly contributed to the crisis and must be corrected for the long term health of the housing space. These corrections will focus primarily in the alleviation of supply pressures for new development and the continuation of the low …

Turbocharge Tutoring Business Plan, Daniel Rugen Haller

Management Undergraduate Honors Theses

College tutoring business plan.

Developing The Nonprofit Theatre: Building A Foundation For The Emerging Theatre Company, Kelsey Mcmillan

Electronic Theses and Dissertations

This paper aims to guide entrepreneurial theatre artists in beginning a nonprofit theatre arts venture. It will provide an in-depth analysis of the foundations required to begin a nonprofit theatre organization and analyze the need for expanding upon traditional structures and styles. Incorporating evidence and research from relevant literature, coursework, and market data as well as analysis of a strategic plan for The Common Theatre Company, this paper finds that non-profit theatre companies can be positively served by developing unique products and services and a nontraditional governance model as an extension of the foundational needs of a nonprofit organization. The …

Wakesurf Nwa: A Surfing Entertainment Business Plan, Ethan Carney

Management Undergraduate Honors Theses

WakeSurf NWA is a thrilling entertainment facility that will fill a void in this highly affluent market. Our design is to bring surfing where surfing has never been before, in a land-locked location. With high-tech engineering to allow surfing on land, WakeSurf NWA will provide real surfing to the people in and around Northwest Arkansas. Our company will also be built around helping our community, donating a portion of proceeds to a local nonprofit. What sets WakeSurf NWA apart from other companies in the area is how we will bring something completely new to the region that can be enjoyed …