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Articles 211 - 213 of 213
Full-Text Articles in Business
Use Of Undergraduates As Participants In Clothing And Textiles Research, Kim K.P. Johnson, Sharron J. Lennon, Jung Mee Mun, Jayoung Koo, Angella Kim, Dooyoung Choi, Nayeon Yoo
Use Of Undergraduates As Participants In Clothing And Textiles Research, Kim K.P. Johnson, Sharron J. Lennon, Jung Mee Mun, Jayoung Koo, Angella Kim, Dooyoung Choi, Nayeon Yoo
STEMPS Faculty Publications
Social science researchers (e.g., psychology, marketing) have questioned the practice of using undergraduates (UGs) as research participants; by the end of the 20th century, the use of UGs in consumer behavior research was trending upward. Peterson (2001, p. 451) reported that for the Journal of Consumer Research, “the percentage using college students has steadily increased, from 23% in the first volume to 89% in the most recent volume.” Further, he noted that “86% of the empirically based articles appearing in the Journal of Consumer Psychology since its inception in 1992 have employed college students as subjects” (p. 451). Similar figures …
2013 January, Office Of Communications & Marketing, Morehead State University.
2013 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2013.
Business School Evolution: Media Insights And The Future Outlook, Gillian Goh, Michelle P. Lee, Howard Thomas
Business School Evolution: Media Insights And The Future Outlook, Gillian Goh, Michelle P. Lee, Howard Thomas
Research Collection Lee Kong Chian School Of Business
Over the last two decades business schools and management education have received much attention in the media – witnessed by the boom in media rankings and the myriad topics discussed. Global events, such as the global financial crisis, have often been the precipitator of intense scrutiny of management education and calls for its reform.