Business Commons^™

Perspectives On The Impact, Mission And Purpose Of The Business School, Eric Cornuel, Howard Thomas, Matthew Wood

Research Collection Lee Kong Chian School Of Business

This book explores the impact and purpose of the business school, and addresses some of the most important questions facing management education today. The diverse perspectives brought together by the EFMD in this volume examine a number of common questions, themes and challenges. These include: whether business schools should be viewed as schools of management, given the complexity of the business environment; what is the positive impact of business school research, and the balance of relevant, practical impact and academic rigour; the strategic evolution of business schools and how they may evolve in a more purposeful direction; and why business …

Artificial Intelligence: Interactive Effect Of Google Classroom And Learning Analytics On Academic Engagement Of Business Education Students In Universities In Nigeria, Friday Ekahe Abanyam (Ph.D), Nathaniel Ifeanyi Edeh (Ph.D), Victor Attah Abanyam (Ph.D), Jossica Isioma Obimgbo (M.Ed), Felicia Ogonna Nwokike (Ph.D), Promise Emeka Ugwunwoti (Ph.D), Victoria Obiageli Nnamani (M.Ed), Fabian Ugbe Udida (M.Ed), Anthonia Ngozi Ibelegbu (Ph.D), Joseph Tunga Yaro (M.Ed), Ozioma Patience Nwokedi (M.Ed), Joseph Bonglo Kingsley (M.A), Benuh Adama Idris (Ph.D)

Library Philosophy and Practice (e-journal)

The zeal to determine an interactive digital learning environment that supports students’ academic engagement and improve learning outcome necessitated this study. The study adopted quasi-experimental and non-equivalent control-group research design. We used purposive sampling technique to select the sample for the study. Also, the study draws from longitudinal research survey responses of 422 undergraduate marketing students from four universities in South-South Nigeria to test the study hypotheses. The universities include University of Calabar (UNICAL), Ambrose Alli University, Ekpoma (AAU), University of Uyo (UNIUYO), and Delta State University Abaraka, (DSUA). While students of UNICAL and AAU formed the treatment groups, …

2023-05-22 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

A message sent on May 22, 2023 from the President of Morehead State University to the campus community regarding administrative position changes for the fall semester.

Audio-Technica Strategic Audit, Caleb Druckemiller

Honors Theses

Audio-Technica is a multinational audio equipment design and manufacturing company specializing in the production of headphones, microphones, and turntables. The company has been a gold standard for professional use since its inception and has recently ventured into consumer markets. Using both internal and external analysis tools, this audit aims to evaluate how Audio-Technica has established itself in the highly competitive audio equipment industry. Specific techniques include Porter’s Five Forces and PESTEL analyses. After conducting this examination of Audio-Techinca and its industry environment, strategic recommendations will be made to best position the company moving forward.

Union Pacific Railroad Company Strategic Audit, Alison Steger

Honors Theses

Union Pacific Railroad Company (Union Pacific, UP, UPRR) is a freight railroad based in Omaha, Nebraska, servicing 23 states in America, with additional ports and country interchanges. The 160-year history of this railroad began with Abraham Lincoln and continues into 2023, with the recent announcement of CEO Lance Fritz’s departure. A PESTEL analysis provides an in-depth look at UP's external operating environment, and Porter’s Five Forces industry analysis assesses the industry's competitive environment. Analyses of Union Pacific's competitive advantages, essential resources, and projected roadblocks are followed by strategic recommendations for UP to remain a Class I freight railroad industry leader.

Drivers And Barriers Of Social Sustainable Development And Growth Of Online Higher Education: The Roles Of Perceived Ease Of Use And Perceived Usefulness, Hemamali Tennakoon, Jared M. Hansen, George Saridakis, Mahesha Samaratunga, Joseph W. Hansen

Marketing and Strategy Faculty Publications

Online and distance learning classes have been touted for the last several years as an innovation in higher education that should help improve the entrepreneurial growth mindset of students. However, the reported negative online learning experience of many college students worldwide during the COVID-19 epidemic has shown that many opportunities remain to improve the sustainable development and growth of online visual instruction practices. In this study, we outline and investigate a set of hypotheses related to the perceived usefulness and perceived ease of use (from TAM) of online video instruction in higher education courses during the pandemic. We employ grounded …

2023-05-15 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

A message sent on May 15, 2023 from the President of Morehead State University to the campus community regarding upcoming dates for the summer sessions and fall semester, special recognitions and Western Illinois University joining the Ohio Valley Conference.

Higher Cattle Prices Are Good But Wide Profit Margins Are Better, Elliott James Dennis

Center for Agricultural Profitability

Feeder and fed cattle prices have continued to rise throughout the first part of the year. Reduced cattle supplies and relatively stable beef demand have helped support higher prices. Fed and feeder cattle prices have reached all-time heights, at least nominally. In low inflationary environments comparing nominal prices across time would be less problematic. Contrary to previous sentiments, inflation has not been transitory. Inflation, as measured by the Personal Consumption Expenditures Excluding Food and Energy (Chain-Type Price Index), has increased significantly in the last 3 years (see Figure 1) and thus comparison across years should be done using real prices …

North Central Extension Risk Management Education Center Helps Producers Manage Risks, Christine Lockert, Sheila Aikanathan Johnson, Bradley D. Lubben

Cornhusker Economics

The Extension Risk Management Education (ERME) program, funded by USDA's National Institute of Food and Agriculture, provides training to help producers learn new strategies to manage complex and growing agricultural risks. ERME strives to achieve this goal by encouraging and funding innovative programs across the country and helping programs focus on tangible results. Four regional grant-making ERME Centers are located across the country at the University of Delaware (Northeast), the University of Arkansas (South), Washington State University (West) and the University of Nebraska-Lincoln (North Central) along with a Digital Center at the University of Minnesota to help administer online application, …

Vanmoof Strategic Audit, Chi-Chun Chang

Honors Theses

VanMoof is an e-bike brand originated in Amsterdam that has expanded to Western Europe, Eastern Asia, and North America. This paper will analyze the e-bike industry using PESTEL analysis. It will also analyze the industry’s competitive environment using the framework of Porter’s Five Forces, followed by an analysis of the strategy VanMoof’s currently employing. Based on the results, the paper will end with a recommendation for future strategies.

Airbnb Strategic Audit Overview, Andrea Curnes, Audrey Kreun, Tyler Royal, Jacob Zadalis, Cody Hohn, Jason Dirks

Honors Theses

This study provides an overview of Airbnb, an online marketplace for short-term rentals and experiences. It highlights the company's history, business strategies, value chain, acquisitions, code of ethical conduct, and organizational structure. With a Blue Ocean strategy combining differentiation and cost leadership, Airbnb has achieved remarkable success, boasting a valuation of over $67B and generating annual revenue exceeding $1.5B. The company's unique business model involves participating in all parts of the value chain, and it has expanded geographically through acquisitions and product market expansion. Airbnb's code of ethics reflects its core values, and its organizational structure fosters flexibility and remote …

2023-05-05 Student Media Board Meeting Minutes, Morehead State University. Faculty Senate., Student Media Board.

Faculty Senate Records

Student Media Board meeting minutes for May 5, 2023

2023-05-04 Pac-1 Revisal Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal proposal for PAc-1 submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Pg-15 Revisal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal for PG-15 submitted to the Faculty Senate on May 4, 2023.

2023-05-04 General Education Program Uar Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

A proposal for a UAR for the General Education Program submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Pg-41 Revisal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal for PG-41 submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Faculty Rights & Responsibilities Committee Policy Revision, Morehead State University. Faculty Senate.

Faculty Senate Records

A revision for the Faculty Rights & Responsibilities Committee policy submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Pac-31 Revisal Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal proposal for PAc-31 submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Uar 319.04 Revisal Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal proposal for UAR 319.04 submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Uar 316.05 Revisal Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal proposal for UAR 316.05 submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from May 4, 2023.

Strategic Audit Report Pfizer – Brand-Name Pharmaceutical Manufacturing (U.S.), Madeleine Grimm, Meghan Schuette, Trent Lockard, Connor Boudreau, Kollin Goff

Honors Theses

The purpose of this strategic audit report is to provide an in-depth analysis of different aspects of Pfizer Inc.’s business operations and an overview of the different types of strategies that Pfizer employs within the Brand-Name Pharmaceutical Manufacturing Industry. The audit contains analyses of the company’s history and strategic leadership strategies, external environment, internal environment, performance, and competitive dynamics. These aspects are examined to provide a foundation for further analysis of Pfizer’s strategies in the context of the environment. This report also analyzes the company’s business and corporate-level strategies, the impact of recent mergers and acquisitions, corporate governance practices, and …

A Strategic Audit Of Tesla Inc., Jayden Boesch

Honors Theses

This research paper examines Tesla's competitive advantages and challenges, as well as its strategy and objectives in the electric vehicle industry. The paper begins by providing an overview of the electric vehicle market and Tesla's position within it. It then discusses Tesla's business model, strategy, and objectives, as well as its competitive advantages over other firms in the industry. The paper also highlights key resources that Tesla needs to maintain its sustainable competitive advantage in the future, such as research and development, charging infrastructure, and top engineering talent. Finally, the paper identifies challenges that Tesla may face in the future, …

2023-05-02 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from May 2, 2023.

Mckinsey & Company: People And Organizational Performance Strategic Analysis, Sadie Richards

Honors Theses

McKinsey & Company is an international management consulting firm for businesses, governments, and institutions. It is one of the five largest consulting services in the United States and one of the “Big Three” management consulting firms of the United States. This report focuses on McKinsey & Company’s People and Organizational Performance sector and provides an internal and external analysis to understand how it has gained and maintained a sustainable competitive advantage in its industry. Specifically, this report uses Porter’s Five Forces and a PESTEL Analysis as tools to analyze the macro environment and competition within the industry. Recommendations are given …

John Deere Construction Equipment - Strategic Audit, Michael Pallesen

Honors Theses

John Deere construction equipment is an operating segment of the equipment manufacturing giant John Deere Corporation. The company is considered the second largest construction equipment manufacturer in the world. This report seeks to understand the operating environment of John Deere’s construction equipment manufacturing segment, its resources, its competitive advantages, and its future challenges. This analysis uses both PESTEL and Porter’s Five Forces analyses to evaluate the external environment. Additionally, strategic recommendations and explanations are offered into how John Deere can effectively navigate the challenges facing the construction equipment manufacturing industry in the near future.

Lululemon Athletica Strategic Audit, Nolan T. Rinn

Honors Theses

Lululemon Athletica Inc. (Lululemon) is principally a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories with a vision to create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all (Lululemon). This paper will examine Lululemon to understand its market position and competitiveness within the athletic apparel industry. The analysis uses PESTEL and Porter’s Five Forces analyses to evaluate the changing external environment and industry Lululemon operates in.

Diageo Strategic Audit: A Deep Dive Into The Management Strategies Of Diageo, Hailey Hoogers, Maria Alessandro, Joel Myers, Abigail Grimm, Harrison Gates

Honors Theses

Diageo is a multinational premium drink producer and supplier with over 200 brands and sales in over 180 countries. A conglomerate since its founding, Diageo controls and operates some of the world’s well-known and loved drinks, like Guinness, Johnnie Walker, Smirnoff, Bailey’s, Captain Morgan, and Crown Royal. The firm is an industry leader in consumer insight, innovation and creativity, and sustainability efforts. Diageo believes pursuing sustainability, efficiency, and positive drinking allows them to compete, now and in the future. This audit analyzes the history, leadership, business model, mission, external environment, internal environment, core competencies, recent performance, competitive dynamics, business level …

Marriott International: A Managerial Strategic Audit, Brooke Eschenbrenner, Alex Zlatic, Madison Bechtel, Brandon Collins, Charlotte Straley, Grant Gubbels

Honors Theses

A strategic management audit of the public firm, Marriott International, was conducted to identify various factors and managerial strategies that affect Marriott and the global hotels and tourism industry. At the industry level, we conducted a PESTEL and Five Forces analysis, researched the competitive landscape, and assessed the total value potential. We found that the industry experienced a major decline during the COVID-19 pandemic but saw recovery as international travel opened up again. On the company level, we conducted an internal analysis, identified Marriott’s management structure, and identified the firm’s structure and strategies through a SWOT analysis and other relevant …

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