Business Commons^™

Innovative Retail: A Framework For The Future Of Brick-And-Mortar Retail In An Omnichannel Market, Mallory S. Strmel

Senior Theses

This thesis was intended to explore the how the role of innovation in customer experience has evolved since the advent of American retail and how it can inform primarily brick-and-mortar retailers on corporate strategy formulation as they prepare for Generation Z to become the primary wielders of purchasing power in the retail landscape. A literature review featuring analysis of two best-in-class retail chains alongside their historical context revealed that many of the innovations in customer experience strategy shaped consumer behavior going forward. To investigate, I conducted a nationwide survey of Generation Z consumers to ascertain their shopping preferences and the …

Essays On Consumer Returns And Environmental Sustainability In Operations Management, Aditya Balaram

Theses and Dissertations

Consumer returns and environmental sustainability greatly impact the operational decisions that firms make. Focusing on consumer returns, lenient return policies aid consumers with resolving uncertainty but impose additional reverse logistics costs on retailers. The current retail landscape has largely eliminated the possibility of offering more stringent return policies since consumers have come to expect such policies as a given. This has driven retailers to look for innovative solutions while still offering costly free return policies. With respect to environmental sustainability, a number of operational decisions have been examined in the academic literature. These have ranged all the way from examining …

Experiencing The Formalness: The Role Of Contextual Cues In Consumers’ Luxury Perception And Lifestyle Preference, Zhenyu Jin

Theses and Dissertations

Formalness, which refers to the sense of seriousness, importance, and significance, is a commonly-encountered experience in consumers’ daily lives and can influence consumer behavior in wide domains. Despite its ubiquitous nature, research on consumer experiences of formalness in marketing settings is limited. This dissertation investigates the sense of formalness in consumer behavior, exploring its antecedents and consequences in sensory marketing, luxury consumption, and consumer lifestyles.

Essay 1 identifies one of the antecedents and consequences of formalness sense by exploring how music used in marketing communications and retail environments can induce a sense of formalness in consumers, which in turn shapes …

When And Why Targeted Products For Underserved Consumers Backfire, Ruoou Li

Theses and Dissertations

As the demand for creating and embracing a diverse marketplace increases, marketing strategies that over-generalize the needs of different consumer groups are no longer viable. Thus, many brands and companies have begun offering inclusive products that accommodate the specific needs of historically underserved consumers (e.g., women, people of color). One important question for marketers to answer is how these inclusive products should be promoted to appeal to these previously undervalued consumers. While prior research suggests that consumers will favor products with more explicit descriptions of the target consumer (i.e., blatant targeting) because doing so makes the targeted identity salient, I …

Reconceptualizing Informal Learning In An Online Learning Environment, Silvia Clark

Theses and Dissertations

In 2020, many organizations moved their formal training programs to an online learning context due to COVID-19. Informal learning, which refers to activities that are self-guided and occur independently outside of formal learning contexts has gained significant interest among researchers and practitioners in the past two decades as it has been identified as the primary type of learning in today's organizations. Despite the increasing interest in informal learning, no attempt has been made to examine and understand informal learning in an online learning environment.

This dissertation provides an integrative review of prior work on formal and informal learning in online …

The Most Important Human Capital Resource: A Strategic Human Resources Perspective On Top Management Team Effectiveness, Spenser Michael Essman

Theses and Dissertations

This dissertation comprises two studies that theoretically and empirically examine a critical human capital resource, the top management team (TMT). In the first chapter, I propose a conceptual model that focuses on the context in which TMTs are embedded, by building on recent theory suggesting that the TMT is embedded within a multiteam system, referred to as a strategic leadership system. Specifically, I suggest that functional leadership teams – decision making groups responsible for managing firm functions and business units (e.g. finance; human resources) – are likely to be a part of the strategic leadership system, and develop theory regarding …

How Decision Makers’ Career Histories Impact The Gender Diversity Of The Ceo Successor Candidate Pool, Andre G. Havrylyshyn

Theses and Dissertations

Scholars have explored when/why women are chosen as CEOs, and what factors explain the presence of women in the TMT, but little is known about when/why firms have women executives in their internal CEO successor candidate pool. This omission is consequential, since there are firm performance benefits to having a woman CEO who is an internal hire, and because being a CEO successor candidate helps ensure a woman executive has had skill-building opportunities that will help her thrive when she becomes CEO. To address this, my dissertation explores two research questions. First, when and why do women directors positively impact …

Dissecting Human Capital Resources: Unpacking The Structure And Activation Of Human Capital Resources Within Firms, Caitlin Ray

Theses and Dissertations

Human capital resources (HCR) are often identified by scholars and practitioners as a firm’s most crucial resource. However, the academic use of the HCR construct, which is relatively new addition to the research vernacular, is often described with vague and imprecise terms, challenging the ability for academics and practitioners to clearly understand HCR’s precise impact on firm outcomes. One of the challenges arises because much of the HCR research literature focuses on the processes surrounding HCR without clearly specifying the components that make-up the HCR. Such lack of specificity has resulted in theoretical and empirical work which is often too …

Three Essays On Banking And Other Financial Institutions, Xiaonan Ma

Theses and Dissertations

This paper shows that access to payday lending affects societal health outcomes such as opioid-related mortality. I find that states allowing payday lending experience 1.5 lives lost per 100,000 population every year, which amounts to one-third of its mean value. I interpret this result in line with the increased consumption of opioid pills after accessing to payday lending. Accordingly, the effects are more pronounced in areas with low socioeconomic status. Confounding events, time trends, or systematic differences between states allowing and prohibiting payday lending are unlikely to explain the association between payday lending access and opioid mortality. Overall, my findings …

Innovative Data-Driven Demand Estimation Strategies In Revenue Management, Sanghoon Cho

Theses and Dissertations

Understanding customers’ choice behavior and decision-making process is crucial in many industries, including hotels, airlines, and retail, as it allows firms to offer the right product to the right customer. This has resulted in a growing focus on accurately estimating customer demand for a product or service in the revenue management space, which can serve as a valuable input to optimal pricing, inventory, and assortment decisions. However, much of the existing work in the literature has not been able to comprehensively address some common challenges that are observed in practice: unobservable no-purchases, heterogeneous customer preferences, and the impact of factors …

Essays On Delegation Under Migrating Technologies: The Case Of Mobile Network Value Chain, Fan Zou

Theses and Dissertations

The fast expansion of the mobile services market has propelled the growth of MVNOs to reach an expected 7.4% of the global market and, even higher, 8.1% of the North American market by 2022 (Research&Markets 2017), which reaches a total size of 90 billion US dollars. The growth of MVNOs, meanwhile, has complicated implications for MNO market performance because of the fast industry clockspeed, under which new mobile network technologies inevitably overlap with existing technologies (Tilson and Lyytinen 2006). Adding MVNOs to the value chain allows MNOs to develop proper growth strategies by exploring new technologies balanced against exploiting existing …

How The Level Of Firm Support For Employee Volunteering Affects Employee Work Productivity And Altruistic Behavior Inside The Firm, Xiaomei Xiong

Theses and Dissertations

Employee volunteering refers to employees giving time to volunteer for charitable causes with explicit support from their employer. Offering support for employee volunteering is one of the fastest-growing areas of employee benefits. Using a laboratory experiment, I examine the effectiveness of individual employee volunteering programs in motivating employees’ altruistic behavior outside the firm, as well as their work productivity and altruistic behavior inside the firm. I predict and find that the level of firm support for employee volunteering not only affects employees’ volunteering engagement outside the firm, but also affects employees’ work productivity inside the firm. Moreover, I predict and …

Value Creation Mechanisms In The Contemporary Art Market, Niharika Goel

Theses and Dissertations

As marketing theory has evolved, value co-creation has taken center stage in exchange processes. The goal of this dissertation, situated at the intersection of market systems and the visual art market, is to generate a deeper understand of the fundamentals of value co-creation at the level of practice, in part because the visual art world is organized as a Bourdieusian field of cultural production with its own set of rules, narratives, individuals and institutions. While individuals can effectively position themselves in this field to accumulate social capital, they are inextricably linked to others. Hence, it is imperative to understand the …

The Effect Of Product Likes On Consumer Behavior In Online Shopping, Quynh Le

Theses and Dissertations

This research examines the impact of likes in the context of online shopping websites. Likes are popular metrics in digital and social media marketing. Previous research has investigated the roles of likes on consumer behavior and product sales in the context of social media websites such as Facebook, Instagram. However, little has been known about another type of likes, product likes, which are used on online shopping as an information cue for consumer’s purchase decisions. We propose four studies to understand the impact of product likes in the context of online shopping websites where transactions occur. We expect that the …

Three Essays On Corporate Governance And Financial Reporting Quality, Hyo Jin Yoon

Theses and Dissertations

Corporate governance broadly refers to the oversight activities undertaken by internal and external actors to assure a fair distribution of cash flows and wealth transfers among the contracting parties. One of the most important functions of corporate governance is to ensure the integrity of the financial reporting process. A substantial body of work highlights the role of corporate governance mechanisms in curtailing earnings management that stems from managerial opportunism. Prior research has also found a direct link between weak corporate governance and financial misstatements and reporting frauds. While the effects of governance mechanisms on corporate reporting quality are well documented …

There’S More Than Meets The I(Dentity): A Multidimensional View Of Identity Threat, Christina B. Hymer

Theses and Dissertations

This dissertation provides a multiple identity perspective to how people experience challenges towards their identities ("identity threats"). While research on identity threat has normally focused on identity threat in relation to a single identity, my dissertation challenges this assumption by examining how connections between multiple identities (e.g., professional, spouse) affect how people experience identity threats. I provide a review of identity threat research, after which I establish an intrapersonal identity network view of identity threat that considers how the centralization of a threatened identity, as well as the density of one’s identity network in terms of enhancing and conflicting relationships, …

Bank Liquidity Creation And Systemic Risk, Destan Kirimhan

Theses and Dissertations

My dissertation includes three essays on bank liquidity creation and systemic risk. In the first essay, we examine the role of distracted institutional investors in banks in one of the most comprehensive measures of bank output, bank liquidity creation. We employ institutional investor distraction measure developed by Kempf et al. (2017). With a sample of publicly listed U.S. banks over the period of 1986-2016, we find that as institutional investors become more distracted, banks create more liquidity on the asset-side and off-balance sheet side. These results are stronger for large banks relative to small banks and are more pronounced during …

Information Production And Price Discovery In The Syndicated Loan Market, Yafei Zhang

Theses and Dissertations

My dissertation studies information production and price discovery in the syndicated loan market. Over the past twenty years, collateralized loan obligations (CLOs) and the market-flex model have changed the landscape of the loan market. In the first chapter, I document that CLOs make up more than 60% of the investments in syndicated loans in recent years. A syndicated loan is in the portfolios of dozens of CLOs and they often disagree on the value of the loan. I examine how the disagreement affects the trading behavior of CLOs and the loan illiquidity in the secondary market. I find that such …

Essays On Cryptofinance, Robert Douglas Viglione

Theses and Dissertations

Cryptofinance is a term that describes the application of Bitcoin, cryptocurrencies, and blockchain technology to the traditional domains of finance; this includes both asset pricing and corporate finance. This work first documents the new technology, peer-to-peer financial instruments and how they trade, evaluates the small but growing literature in finance and economics, and then explores important relationships that explain cross-country differences in cryptocurrency premiums. The first finding is that investors pay a persistent premium over global prices in countries with less economic freedom, particularly when there exist barriers to trade, less secure property rights, or foreign exchange and capital controls …

Inditex: A Case Study In Transferring Fast Fashion To International Markets, Anna Stooksbury

Senior Theses

Using Industria de Diseño Textil, S.A. (Inditex) and its subsidiaries as a case study, this thesis is an analysis of the largest fashion group in the world and its success in transferring a unique fast fashion business model into almost 100 markets worldwide. This thesis examines the internationalization of a large company and the steps it must take to enter into a new market, including internationalization motivations, market selection, and entrance strategies (both physical and virtual). This analysis uses an in-depth case approach to analyze the fast fashion business model that has made Inditex a success. Using extensive secondary research, …

The Benefits Of A More Physically Active Workforce In The Corporate World, Dillon M. Billingham-Hemminger, Jacob D. Locke

Senior Theses

With the ever-expanding knowledge of the benefits of physical activity and good general health for all aspects of our lives, it should be quite surprising that activity levels are declining at accelerating rates. After taking a deeper look into the probable cause for this phenomenon, it becomes clearer that the increasing pressures of workplace culture are leading to more sedentary lifestyles.

This paper looks at the benefits of physical activity on people and on corporations, specifically workplace disease prevention and wellness programs, to see if there exists a mutualistic relationship between the two. For people, physical activity was consistently found …

Two Essays Investigating Numerical Information Influence On Consumer Preference And Predictions, Gustavo Schneider

Theses and Dissertations

Numerical information is ubiquitous in consumer contexts, consumers rely on numerical information to evaluate product attributes, make judgments and decisions, and make predictions for relevant outcomes. This dissertation investigates how numerical information influence consumer judgment and preferences.

Essay 1 introduces the concept of numerical expressions—numerical quantifiers such as pairs, trios, quartets, dozens—and demonstrates that consumers prefer offers expressed using numerical expressions (e.g., buy a dozen health drinks) relative to their numerical counterpart (e.g., buy 12 health drinks). This occurs because numerical expressions are perceived to be more complete and are easier to justify, and therefore serve as goals in consumption …

Iterate To Innovate: How Firms Strategize Design Iteration To Navigate The Uneven Landscape In The Global Mobile Application Industry, Pengxiang Zhang

Theses and Dissertations

This dissertation builds on the logic of opportunity and the institutional perspective to explore how firms iterate to innovate in the uneven landscape of the global digital marketplace. In such nascent industries, innovative firms could not rely on differential positioning or valuable resources to sustain advantage but must take actions of iterative search to capture fleeting opportunities. Specifically, I focus on the role of design iteration, through which firms engage in trial-and-error learning and create situation-specific knowledge. While this logic of opportunity has received a significant upsurge of interest from strategy and entrepreneurship scholars, it largely assumes a homogeneous institutional …

Carolina Consulting Scholars Cohort: Enabling Students To Be Stronger Analytical Thinkers And Problem Solvers, Alexis Mcconomy, Justin Farley

Senior Theses

Undergraduate students at the Moore School currently have limited avenues to pursue management consulting upon graduating from the University of South Carolina. The Darla Moore School of Business has academic excellence initiatives that have led to great success from certain programs and centers; however, there lacks a formalized support system to help students looking for internships or full-time roles in consulting. Our proposed Consulting Scholars cohort seeks to gather top students from all majors and offer them a cohort that will educate and prepare them for success as future consultants. By leveraging existing classes within the Management department and the …

Clarifying And Measuring The Value Of Human Capital Resources, Donald Hale, Jr.

Theses and Dissertations

The concept of value is central to the strategic human resources (SHRM) and strategic human capital resource literatures (SHCR) because of their grounding in Resource Based Theory (RBT). In order to facilitate a firm’s competitive advantage, both the SHRM and SHCR literatures argue that the practices and people in a firm must work together to generate resources that are valuable, rare, inimitable, and non-substitutable. Value is the first and primary consideration in this logic. Despite the centrality of value in both literatures, prior attempts to identify and measure human capital resource (HCR) value (e.g. utility analysis) have produced mixed results …

The Effects Of Organic Products On Conventional Products And Retailer Assortment Planning, Zhihao Zhang

Theses and Dissertations

The rapid growth in organic products has posed a major challenge to conventional retailer assortment planning. On the one hand, conventional retailers, driven by the relatively high margins of organic products, have increased organic product offerings. On the other hand, the shelf space for conventional retailers has remained the same, with newly opened stores much smaller in sizes. Therefore, retailers need to carefully manage their conventional product assortments to harvest the benefit of offering and increasing organic product assortments. In order to manage the assortment efficiently, conventional retailers need to understand how organic products would affect their existing products, consumers, …

Two Essays Examining Consumer Responses To Product And Service Failures, Sotires Pagiavlas

Theses and Dissertations

This dissertation is comprised of two essays that examine consumer responses to product and service failures. In essay 1, I use the U.S. automobile industry as a backdrop to investigate how consumers respond when their products experience a defect-related failure identified by the manufacturer that necessitates a recall. I develop a conceptual framework to test the impact of a regulator-initiated digital marketing campaign (DMC) on consumer compliance to product recalls. The empirical context is the launch of a nationwide DMC by the U.S. automobile industry’s regulator. The analysis spans 12 quarters of recall completion data pertaining to 296 recalls falling …

Sticks And Stones May Break My Bones: Social Undermining As Social Influence, Jason Kautz

Theses and Dissertations

The current social undermining literature suggests the important role of the witness in determining the negative impact on the victim. However, the literature has yet to explicitly explore the witness’ role in social undermining. In this dissertation, I integrate theory and research on social influence and emotions to develop a framework that suggests social undermining be considered a form of social influence. This framework allows for the exploration of the witness’ sense-making process following a social undermining event along with the accumulated effects of repeated exposure to a series of social undermining events. I propose that social undermining influences witness …

Operational Drivers Of Hospital And Physician Adaptation To Industry Change, Justin Taylor Kistler

Theses and Dissertations

Hospitals and physicians are often required to adapt their operations in response to macro changes in their industry environment. This dissertation examines the operational factors which influence and incentivize changes in hospital and physician operating performance. The first essay in this dissertation investigates how legislative political support and competition in the area in which a hospital operates influences hospitals’ investments and commitment to complying with performance mandates implemented by the Patient Protection and Affordable Care Act (ACA) legislation in the United States. Leveraging United States hospital performance data from 2007 to 2014, results indicate a differential impact of government ideology …

Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore

Senior Theses

This paper attempts to analyze how local alcohol vendors maintain their inventory throughout the year in Columbia, attempting to manage factors such as the season, sporting events, and other public gatherings and events. The research question resulted in contacting over 30 local alcohol vendors in Columbia, to ask them questions regarding their strategy in alcohol inventory management. The responses to these questions were then used to organize the vendors into groups by whether or not they utilize a reorder point to purchase/brew alcohol, or if they utilize periodic ordering. The vendors were also asked to rank the seasons from most …