Business Commons^™

The Influence Of Consumer Inference About A Company’S Motive On Corporate Social Responsibility (Csr) Evaluation, Taehoon Park

Theses and Dissertations

The author investigates the roles of consumer inferences and consumer suspicion in responses to Corporate Social Responsibility (CSR) activities by companies.

Chapter 1 examines how consumers infer a company’s motive for its prosocial activity when the same company is also involved in a socially harmful accident. When a company is involved in both CSR (Corporate Social Responsibility) and CSI (Corporate Social Irresponsibility), consumers can infer the motive for the CSR campaign from the temporal order of these two events. The author further proposes that this effect will be moderated by perceived invested effort in CSR campaign. Specifically, high effort invested …

The Influence Of Wait Time Units On Patience In Intertemporal Choice, Rafay A. Siddiqui

Theses and Dissertations

Patience is important for consumers. It allows consumers to forgo immediate desires and instead reap greater benefits in the future. We can see a conflict between immediate and future benefits in our everyday decisions, such as when we decide whether to spend money on frivolous products while shopping at the mall, or to set money aside for the future.

In this dissertation I study patience through the context of intertemporal choice. These choices are commonplace in the marketplace, and involve choosing between a smaller-sooner (SS) and a larger-later (LL) reward. SS and LL are separated by a wait time period. …

Voicing Across Cultures: The Role Of Communication Style And Relationships In Employee Voice And Subsequent Influence, Anna-Katherine Ward

Theses and Dissertations

Constructive input from a diverse workforce can enhance firm performance. However, cultural norms and differences in communication behavior expectations may prevent concerns and suggestions from being expressed, or from being implemented when they are expressed. The purpose of the current study is to bridge the Human Resources, Organizational Behavior, Communications, and International Management literatures in an attempt to understand how subordinates with different communicaton norms voice and how (or whether) managers use the content of the voiced messages. Two models are presented examining prohibitive and promotive voice as central variables in the relationship between subordinate communication style and subordinate influence …