Business Commons^™

Build, An Unorthodox Guide To Making Things Worth Making, Jay Nathan

Journal of Global Awareness

No abstract provided.

Global Brands Value Chains Create Competitive Advantage, Adriana N. Marchetti

Journal of Global Awareness

Marriott International, Inc., is an American international hospitality company that operates a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott in 1927, the company is based in Bethesda, Maryland, USA. In May 1927, the company began as an A&W Root Beer franchise in Washington, DC. Founders J. Willard and Alice Sheets Marriott started their business by selling cool drinks in the hot, muggy Washington, DC summers.

Since then, Marriott International has established itself across 139 countries with 8,000+ properties offering around 1.5 million guest rooms. This paper will explore Marriott International’s products and services, global …

Target: How A Top Retailer Overseas Global Sourcing Challenges, Gloria Clarissa

Journal of Global Awareness

As one of the largest and most distinguished retailers in the United States, Target Corporation has faced a multitude of global sourcing challenges, as well as other internal and external issues. Through research, Target’s implementation of several processes and systems can be analyzed to explore how it counters the ever-changing market and global supply chains. This includes analyses of its history, business model, supply chain components, and value chains. In conclusion, this comprehensive study provides valuable insights into Target Corporation’s business operations, market positioning, supply chain management, and challenges. By capitalizing on opportunities and fortifying its brand promise, Target has …

Zara, The Global Fast Fashion Pioneer From Spain, Hibah Ahmad

Journal of Global Awareness

Zara, a renowned fashion retailer, has gained a reputation for its innovative approach to global supply chain management. Zara is committed to providing affordable luxury clothing, home décor, accessories, and footwear. The company’s unique business model, characterizing them as “fast fashion,” allows them to continuously change their product lines to reflect the consumer market. Their incredibly fast turnaround time and affordable costs for modern and trendy pieces can create value for their customers while keeping inventory costs low. Overall, Zara’s supply chain practices reflect their success as a powerhouse in a highly competitive fashion industry.

How Does Pepsico Manage To Navigate In A Market Characterized By Intense Competition?, Thor K. Søndergǻrd

Journal of Global Awareness

This research article is about PepsiCo's evolution, supply chain, and how they manage in a market characterized by intense competition. PepsiCo has grown into a strong global company with a diverse portfolio. Positioned in competitive beverages and snacks markets, the company faces a lot of competition but manages to maintain its market position and continues to generate market share. The "PepsiCo Way" initiative focuses on optimizing the supply chain for effectiveness, strength, and sustainability. While navigating challenges, including the trend toward healthier options, PepsiCo continues to adapt and innovate for future success.

Notes From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

Letter From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.