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How Does Pepsico Manage To Navigate In A Market Characterized By Intense Competition?, Thor K. Søndergǻrd
How Does Pepsico Manage To Navigate In A Market Characterized By Intense Competition?, Thor K. Søndergǻrd
Journal of Global Awareness
This research article is about PepsiCo's evolution, supply chain, and how they manage in a market characterized by intense competition. PepsiCo has grown into a strong global company with a diverse portfolio. Positioned in competitive beverages and snacks markets, the company faces a lot of competition but manages to maintain its market position and continues to generate market share. The "PepsiCo Way" initiative focuses on optimizing the supply chain for effectiveness, strength, and sustainability. While navigating challenges, including the trend toward healthier options, PepsiCo continues to adapt and innovate for future success.