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Full-Text Articles in Business
Global Brands Value Chains Create Competitive Advantage, Adriana N. Marchetti
Global Brands Value Chains Create Competitive Advantage, Adriana N. Marchetti
Journal of Global Awareness
Marriott International, Inc., is an American international hospitality company that operates a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott in 1927, the company is based in Bethesda, Maryland, USA. In May 1927, the company began as an A&W Root Beer franchise in Washington, DC. Founders J. Willard and Alice Sheets Marriott started their business by selling cool drinks in the hot, muggy Washington, DC summers.
Since then, Marriott International has established itself across 139 countries with 8,000+ properties offering around 1.5 million guest rooms. This paper will explore Marriott International’s products and services, global …