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The Potential For Marrying Local Gastronomy And Wine: The Case Of The 'Fortunate Islands', Abel Alonso, Y Liu
The Potential For Marrying Local Gastronomy And Wine: The Case Of The 'Fortunate Islands', Abel Alonso, Y Liu
Abel D Alonso
For centuries, the Mediterranean and other regions have become icons for their food, wine, laid-back lifestyle and benign weather, with each of these components ideally complementing the other three. The availability of a local cuisine and local wines provides consumers with memorable experiences. However, in many other regions little is known about ways in which the local cuisine and wine could be ‘married.’ This study examines the views of 55 small winery operators in a region that for decades has been widely known as a mass tourism destination: the Canary Island in Spain. While most operators recognise the potential for …
Muscadines, Wineries And Value-Added Products: An Exploratory Study, Abel Alonso
Muscadines, Wineries And Value-Added Products: An Exploratory Study, Abel Alonso
Abel D Alonso
Purpose – Muscadines grapes, the fruit of a vine native to the South East of the USA have been studied extensively, including their alleged beneficial health properties. To date, however, very little is known about the business side of muscadine growing. For instance, very limited information exists on whether wineries growing muscadines are currently processing their grapes into other value-added products. The present study seeks to explore these aspects from winery operators' points-of-view. Design/methodology/approach – Telephone interviews, coupled with two face-to-face on-site interviews were conducted among 31 winery owners located in different states in the South East of the USA. …
"Standing Alone You Can't Win Anything": The Importance Of Collaborative Relationships For Wineries Producing Muscadine Wines, Abel Alonso
Abel D Alonso
The present study explores the extent to which wineries producing muscadine wines in the Southern United States engage in collaborative relationships. Using telephone (29) and face-to-face interviews (two), data were collected among 31 small/family-owned winery operations located in the Southern region. The findings not only demonstrate that overall wineries are actively engaged in collaborative relationships, but also that they do so in different ways. Working as a group, reciprocal promotion of wineries involved in wine trails/tourism, or even meeting to exchange ideas are strong reasons for collaboration. In addition, some responses suggest that collaboration provides a sense of friendship and …
Muscadine-Wines, Wineries And The Hospitality Industry: An Exploratory Study Of Relationships, Abel Alonso
Muscadine-Wines, Wineries And The Hospitality Industry: An Exploratory Study Of Relationships, Abel Alonso
Abel D Alonso
Purpose – Muscadines (Vitis Rotundifolia Michx.), a vine native to the southern USA, is processed into different products, including wines. Today, many wineries in the southern USA offer an experience that combines muscadine wine tastings, tours, education, and in some cases food. However, apart from offering on-site sales and a tourist experience related to the hospitality industry, to what extent are wineries engaged in relationships with local or state restaurants? Also, what, if any, challenges do wine operators face in the process of seeking to market their wines to hospitality operations? The present study aims to explore these areas from …
The Red-Headed Stepchild Of Wine? Marketing Muscadine Wines In The Southern Usa, Abel Alonso
The Red-Headed Stepchild Of Wine? Marketing Muscadine Wines In The Southern Usa, Abel Alonso
Abel D Alonso
Purpose - Muscadine (Villa Rotundifolia Michx.) is a native vine that grows wild and that is also cultivated in the Southern USA. Today, many wineries located in this region produce and sell wines made of muscadine grapes. While much of contemporary research focuses on the many health properties of muscadine grapes, very little is known of muscadine wines from an entrepreneurial or operational perspective, including muscadine wines' marketing potential. This paper aims to investigate these areas, examining some of the challenges that Southern winery operators face in successfully marketing muscadine wines. Design/methodology/approach - Using telephone interviews (29), coupled with two …
The Potential For Marrying Local Gastronomy And Wine: The Case Of The 'Fortunate Islands', Abel Alonso, Y Liu
The Potential For Marrying Local Gastronomy And Wine: The Case Of The 'Fortunate Islands', Abel Alonso, Y Liu
Abel D Alonso
For centuries, the Mediterranean and other regions have become icons for their food, wine, laid-back lifestyle and benign weather, with each of these components ideally complementing the other three. The availability of a local cuisine and local wines provides consumers with memorable experiences. However, in many other regions little is known about ways in which the local cuisine and wine could be ‘married.’ This study examines the views of 55 small winery operators in a region that for decades has been widely known as a mass tourism destination: the Canary Island in Spain. While most operators recognise the potential for …
Climate Change From The Perspective Of Spanish Wine Growers: A Three-Region Study, Abel Alonso, M A O'Neill
Climate Change From The Perspective Of Spanish Wine Growers: A Three-Region Study, Abel Alonso, M A O'Neill
Abel D Alonso
Purpose – Winery operators and viticulturalists alike face many challenges in their daily and annual work cycle; not least the challenge of producing annually a consistent quality product and getting that product to the market in an ever competitive marketplace. While climate has always been a factor when it comes to meeting this challenge, it has become all the more pronounced recently due to the effects of global climatic change. Against this background, this paper aims to explore the effects of climate change from the perspective of winery operators in three prominent Spanish wine producing regions. Design/methodology/approach – Wineries in …