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The Potential For Marrying Local Gastronomy And Wine: The Case Of The 'Fortunate Islands', Abel Alonso, Y Liu
The Potential For Marrying Local Gastronomy And Wine: The Case Of The 'Fortunate Islands', Abel Alonso, Y Liu
Abel D Alonso
For centuries, the Mediterranean and other regions have become icons for their food, wine, laid-back lifestyle and benign weather, with each of these components ideally complementing the other three. The availability of a local cuisine and local wines provides consumers with memorable experiences. However, in many other regions little is known about ways in which the local cuisine and wine could be ‘married.’ This study examines the views of 55 small winery operators in a region that for decades has been widely known as a mass tourism destination: the Canary Island in Spain. While most operators recognise the potential for …
The Red-Headed Stepchild Of Wine? Marketing Muscadine Wines In The Southern Usa, Abel Alonso
The Red-Headed Stepchild Of Wine? Marketing Muscadine Wines In The Southern Usa, Abel Alonso
Abel D Alonso
Purpose - Muscadine (Villa Rotundifolia Michx.) is a native vine that grows wild and that is also cultivated in the Southern USA. Today, many wineries located in this region produce and sell wines made of muscadine grapes. While much of contemporary research focuses on the many health properties of muscadine grapes, very little is known of muscadine wines from an entrepreneurial or operational perspective, including muscadine wines' marketing potential. This paper aims to investigate these areas, examining some of the challenges that Southern winery operators face in successfully marketing muscadine wines. Design/methodology/approach - Using telephone interviews (29), coupled with two …
The Potential For Marrying Local Gastronomy And Wine: The Case Of The 'Fortunate Islands', Abel Alonso, Y Liu
The Potential For Marrying Local Gastronomy And Wine: The Case Of The 'Fortunate Islands', Abel Alonso, Y Liu
Abel D Alonso
For centuries, the Mediterranean and other regions have become icons for their food, wine, laid-back lifestyle and benign weather, with each of these components ideally complementing the other three. The availability of a local cuisine and local wines provides consumers with memorable experiences. However, in many other regions little is known about ways in which the local cuisine and wine could be ‘married.’ This study examines the views of 55 small winery operators in a region that for decades has been widely known as a mass tourism destination: the Canary Island in Spain. While most operators recognise the potential for …