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Articles 91 - 114 of 114
Full-Text Articles in Business
The Cowboy And Camel Are Strange (Poem), Richard W. Pollay
The Cowboy And Camel Are Strange (Poem), Richard W. Pollay
Richard W. Pollay
No abstract provided.
Exposure Of Youth To U.S. Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay
Exposure Of Youth To U.S. Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Promises, Promises: Self-Regulation Of Us Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay
Promises, Promises: Self-Regulation Of Us Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay
Richard W. Pollay
No abstract provided.
The Paradox Of Corporate Giving: Tax Expenditures, The Nature Of The Corporation, And The Social Construction Of Charity, Nancy J. Knauer
The Paradox Of Corporate Giving: Tax Expenditures, The Nature Of The Corporation, And The Social Construction Of Charity, Nancy J. Knauer
Nancy J. Knauer
Corporate charitable giving is big business. Fundraisers estimate that in 1992, U.S. corporations contributed $6 billion to qualified charitable organizations. Hard-pressed for funds, qualified charities actively seek and compete for corporate contributions. Fundraising literature identifies corporate giving as the last great frontier of philanthropy. Marketing literature touts corporate giving as the latest advertising and public relations technique. Both camps proclaim that corporate giving is good for business and extol the business advantages which flow from transfers to charity. In short, corporate giving means doing best by doing good. Legal scholarship ignores the way corporate giving is described, justified, and expressed …
Pertinent Research And Impertinent Opinion: On Our Contributions To The Cigarette Advertising Public Policy Debates, Richard W. Pollay
Pertinent Research And Impertinent Opinion: On Our Contributions To The Cigarette Advertising Public Policy Debates, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Here's The Beef: Factors, Determinants And Segments In Consumer Criticism Of Advertising, Richard W. Pollay
Here's The Beef: Factors, Determinants And Segments In Consumer Criticism Of Advertising, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Separate, But Not Equal: Racial Segmentation In Cigarette Advertising, Richard W. Pollay
Separate, But Not Equal: Racial Segmentation In Cigarette Advertising, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Propaganda, Puffing And The Public Interest: The Scientific Smoke Screen For Cigarettes, Richard W. Pollay
Propaganda, Puffing And The Public Interest: The Scientific Smoke Screen For Cigarettes, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Advertising Sexism Is Forgiven, But Not Forgotten: Historical, Cross-Cultural And Individual Differences In Criticism And Purchase Boycott Intentions, Richard W. Pollay
Advertising Sexism Is Forgiven, But Not Forgotten: Historical, Cross-Cultural And Individual Differences In Criticism And Purchase Boycott Intentions, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Advertising And Cultural Values: Reflections In The Distorted Mirror, Richard W. Pollay
Advertising And Cultural Values: Reflections In The Distorted Mirror, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Filter, Flavor ... Flim-Flam, Too!: Cigarette Advertising Content And Its Regulation, Richard W. Pollay
Filter, Flavor ... Flim-Flam, Too!: Cigarette Advertising Content And Its Regulation, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Keeping Advertising From Going Down In History - Unfairly, Richard W. Pollay
Keeping Advertising From Going Down In History - Unfairly, Richard W. Pollay
Richard W. Pollay
No abstract provided.
The History Of Advertising Archives: The Confessions Of A Pac-Rat, Richard W. Pollay
The History Of Advertising Archives: The Confessions Of A Pac-Rat, Richard W. Pollay
Richard W. Pollay
No abstract provided.
The Distorted Mirror: Reflections On The Unintended ConSeQuences Of Advertising, Richard W. Pollay
The Distorted Mirror: Reflections On The Unintended ConSeQuences Of Advertising, Richard W. Pollay
Richard W. Pollay
No abstract provided.
The Subsiding Sizzle: Shifting Strategies In Print Advertising, 1900-1980, Richard W. Pollay
The Subsiding Sizzle: Shifting Strategies In Print Advertising, 1900-1980, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Cultural Values In Us And Japanese Magazine Advertising: A Comparative Content Analysis., Hiroshi Tanaka Professor
Cultural Values In Us And Japanese Magazine Advertising: A Comparative Content Analysis., Hiroshi Tanaka Professor
Hiroshi Tanaka
U.S. and Japanese magazine advertising were content-analyzed from the perspective of cultural values.
The Identification And Distribution Of Values Manifest In Print Advertising, 1900-1980, Richard W. Pollay
The Identification And Distribution Of Values Manifest In Print Advertising, 1900-1980, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay
Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay
Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Regulation Hasn't Changed Tv Ads Much, Richard W. Pollay
Regulation Hasn't Changed Tv Ads Much, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Wanted: A History Of Advertising, Richard W. Pollay
Wanted: A History Of Advertising, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Maintaining Archives For The History Of Advertising, Richard W. Pollay
Maintaining Archives For The History Of Advertising, Richard W. Pollay
Richard W. Pollay
No abstract provided.
The Importance, And The Problems, Of Writing The History Of Advertising,, Richard W. Pollay
The Importance, And The Problems, Of Writing The History Of Advertising,, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Information Sources In Advertising History, Richard W. Pollay
Information Sources In Advertising History, Richard W. Pollay
Richard W. Pollay
No abstract provided.