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Advertising and Promotion Management

SelectedWorks

2002

Articles 1 - 2 of 2

Full-Text Articles in Business

How Cigarette Advertising Works: Rich Imagery And Poor Information, Richard W. Pollay Jun 2002

How Cigarette Advertising Works: Rich Imagery And Poor Information, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Targeting Of Asian Americans And Pacific Islanders By The Tobacco Industry: Results From The Minnesota Tobacco Document Depository, Richard W. Pollay Jan 2002

Targeting Of Asian Americans And Pacific Islanders By The Tobacco Industry: Results From The Minnesota Tobacco Document Depository, Richard W. Pollay

Richard W. Pollay

No abstract provided.