Spanish Linguistics Commons^™

“Foreign Soundingness” And Code-Switching Instead Of Translation: An Examination Of A Marketing Strategy In Contemporary Latino/A Music., Nerisha De Nil Padilla Cruz

Living in Languages

The focus of this investigation is to analyze the concept of “foreign soundingness” used by David Bellos in his essay “Fictions of the Foreign the Paradox of “Foreign-Soundingness” in the Latino/a music context. Specifically, it is interesting to see how code-switching between English and Spanish in certain songs can be used to connect with the US Latino/a community, but also be a “foreign soundingness” for the audience outside of the mainland. Additionally, I argue that due to the increase in the bilingual populace around the world, it is not necessary for contemporary artists to translate their music to a specific …