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Spanish In Brazil: Language Policy, Business, And Cultural Propaganda, José Del Valle

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The purpose of this article is to describe and analyze the language policies designed and implemented since the early nineties by Spanish government agencies in order to promote Spanish as a valuable international language. In particular, we focus on its promotion in Brazil and on the strategies used to legitimize not only the presence of the language in various domains (e.g. the educational system) but also the active participation of Spanish institutions in its spread. Through a detailed analysis of a corpus of relevant texts, (a) we critically examine the cultural, economic, and political roots of these policies, as well …