Music Theory Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario

Graduate Theses, Dissertations, and Problem Reports

What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?

This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …

The Role Of A Polyrhythm’S Pitch Interval In Music-Dependent Memory, Hadley R. Parum

Senior Projects Spring 2021

When listening to music, humans can easily and often automatically assess the perceptual similarity of different moments in music. However, it is difficult to rigorously define the way in which we determine exactly how similar we find to moments to be. This problem has driven inquiry in music cognition, musicology, and music theory alike, but previous results have depended on behaviorally mediated responses and/or recursive analytic strategies by music scholars. The present work employs the context-dependent memory paradigm as a novel way to investigate the extent to which listeners consider two musical examples to be similar. After incidentally learning words …

Modeling Melodic Dictation, David John Baker

LSU Doctoral Dissertations

Melodic dictation is a cognitively demanding process that requires students to hear a melody, then without any access to an external reference, transcribe the melody within a limited time frame. Despite its ubiquity in curricula within School of Music settings, exactly how an individual learns a melody is not well understood. This dissertation aims to fill the gap in the literature between aural skills practitioners and music psychologists in order to reach conclusions that can be applied systematically in pedagogical contexts. In order to do this, I synthesize literature from music theory, music psychology, and music education in order to …

Effects Of Genre Tag Complexity On Popular Music Perception And Enjoyment, Lauren Shepherd

Graduate Theses and Dissertations

The popular online streaming platform Spotify added over 1400 genre tags in the last two years. Despite that numerous artists and composition competitions claim to seek projects that “transcend the traditional notion of genre,” the industry has only added more complex and mystifying genre labels. This dichotomy between artists and industry ignores the effects these labels have on consumers. Do more complex genre tags enhance the listening experience for the average consumer by providing additional information about what they are about to hear? The current research seeks to examine the effects of the granularity of genre tags on popular music …

Learning Mechanisms For Acquiring Knowledge Of Tonality In Music, Rikka Quam, Matthew Rosenthal, Erin Hannon

Festival of Communities: UG Symposium (Posters)

Most people think that musical knowledge is exclusive to trained musicians. Actually, casual music listeners have implicit knowledge of important structural aspects of music, such as tonality. Tonality contributes to the feeling of anticipation one would experience when hearing someone sing “do re mi faso la ti” without singing the final “do”. Knowledge of tonality may be learned through the statistics of music (Krumhansl, 1990). However, learning mechanisms have rarely been investigated experimentally (Creel et al., 2002). Artificial grammar learning experiments have shown that listeners can acquire highly structured knowledge such as syllable co-occurrence and language syntax through passive exposure. …

The Direction Of Memory For Music For Popular And Novel Songs, Susan Rose Sibma

Theses : Honours

Previous research on memory for music has typically measured participants' reaction times (RTs) and accuracy in tests of recall and recognition of songs presented to them. The current study was interested in what occurs during the time that elapses between stimulus onset and the generation of a response. It has been suggested that people sing or hum to themselves as they search for an answer (Rubin, 1977), but a question that has been overlooked to date is in what direction this occurs. As music unfolds in time, it was proposed that in memory for music, 'forward is best'. In the …