Music Practice Commons^™

Cello In Film And Television Music, Annastasia M. Yoshida

Composition/Recording Projects

Throughout the ages, the cello has had a specific role in symphonies, operas, musicals, and pop concerts. In the last century, one of the fastest-growing music practices has been soundtracks to film and television shows. String instruments and specifically the cello hold an integral role within this type of music. In this project I present a study on the use of the cello in film and television show music, using eight representative soundtrack cues. In this project, I seek to do an extensive study of the use of cello within film and TV show music. I have chosen a selection …

How Theories About Instrumental Practice Strategies In Western Music Evolved Since The 1700'S: A Select Annotated Bibliography, University Of Denver

Musicology and Ethnomusicology: Student Scholarship

As music teachers, we introduce our students to a variety of methods for learning their instrument. In addition, it is necessary to impart wisdom on how to practice those methods and strategic ways to approach the learning and preparing of pieces for performance.

This paper will endeavor to compare and contrast how those strategies and techniques have evolved over the past 300+ years to better understand what practice strategies are “tried and true”, which have been discarded over time, and what has been added to the pantheon of strategies and scientific studies as performance practice and our understanding of psychology …

The Great Generalization: Organizational Adaptation Strategies As Entrepreneurship In Higher Music Education, Jacob Bruce Hertzog

Music Faculty Publications and Presentations

This study sought to measure how higher music education has evolved in response to the music industry’s digital revolution. I utilized a framework of organizational adaptation theory to synthesize five distinct organizational adaptation strategies: decentralization, generalization, specialization, formalization, and inaction. Music leaders were surveyed (n = 100) to assess adaptations across ten common domains in higher education. Higher music education was found to have undergone a great generalization through the expansion of activities in nearly every domain. Consistent with elements of organizational adaptation theory, and like individual musicians, higher music education has been entrepreneurial in response to the digital revolution.

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …