Music Practice Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

A Poet's Voice: Music In Service To Poetry: Elements Of Text Painting In Juliana Hall's Song Cycle "How Do I Love Thee?", Hayley Z. Coughin

Dissertations, 2020-current

American composer Juliana Hall has established a reputation as one of the leading composers of contemporary American art songs, having composed over 60 song cycles, totaling over 300 works for the voice. Hall’s song cycle How Do I Love Thee? expresses a narrative arc told through five selections from Victorian-era poet Elizabeth Barrett Browning’s Sonnets from the Portuguese. The poems selected include Sonnet 3: “Unlike,” Sonnet 43: “How Do I Love Thee?,” Sonnet 37: “Pardon,” Sonnet 21: “Say Over,” and Sonnet 41: “Thank You.” Hall’s cycle describes the relationship between the lover and the object of their love, including …

Production As Analysis In Commercial Music Recordings, Simeon P. Church

Composition/Recording Projects

Since the 1960s, scholarship of popular music in the fields of musicology and music theory has blossomed (Kajanová 2013). The inclusion of the social sciences and humanities in music analysis has allowed for new methodologies in commercial music analysis. Although new methodologies have been developed around popular song analysis, they are notably absent in the field of music production (Blake 2012, 1). In this thesis, I will assert that music production is an under-explored facet of commercial music that offers abundant opportunities for analysis.

Don't Lose Your Keys: Exploring The Transition From Harpsichord To Piano, Justice Post

Capstone Projects and Master's Theses

This paper explores keyboard technology in music from the Baroque era to today. Central focus is on the initial dominance of the harpsichord in Western music and how this shifted to the piano. Using this context of evolving instrumentation, the paper considers how this coincided with changing styles of music composition. Finally, the paper considers the question of how a keyboardist of today should handle music written in eras before the piano existed, and whether it is appropriate to perform harpsichord music using a modern piano.

Sanjo Nova, Randall Snyder

Randall Snyder Compositions

Sanjo Nova is a reimagining of the traditional Korean solo instrumental genre that developed during the late 19th and early 20th centuries. It expands the number of performers to a trio, and, along with the Changgo drum, uses the violin and cello, suggesting the Haeguem and Komungo. The work follows the general slow to fast form, using aspects of traditional Changdans (rhythmic patterns). Unlike the traditional Sanjo however, this piece is an arch form, with decreasing energy in the second half, arriving at the slow Chungmori tempo at the end. Janggu should play in the folk style, using a mallet …

Abstract Visions, Randall Snyder

Randall Snyder Compositions

American Visions is a musical portrait of six mid-century American Abstract Expressionist painters.

Arshile Gorky (1904-1948) uses twisted, elegant lines in 'biomorphic' forms in his abstract paintings along with an overlay of colors, synthesizing Surrealism with abstraction. Helen Frankenthaler (1928-2011) is identified with the use of fluid shapes, abstract masses, and lyrical gestures. She used formats on which she painted, generally, simplified abstract compositions.staining into raw canvas Willem de Kooning (1904–1997) painted in a style that came to be referred to as "action painting” .The female figure is an important umage.. Mark Rothko (1903-1970) evolved to a style best known …

Do Androids Dream Of Improvisation?, Aidan J. Samp

Senior Projects Spring 2022

Senior Project submitted to The Division of Arts of Bard College.

A New Way To Make Music: Processing Digital Audio In Virtual Reality, Gavin E. Payne

Senior Projects Spring 2022

The work of this project attempts to provide new methods of creating music with technology. The product, Fields, is a functional piece of virtual reality software, providing users an immersive and interactive set of tools used to build and design instruments in a modular manner. Each virtual tool is analogous to musical hardware such as guitar pedals, synthesizers, or samplers, and can be thought of as an effect or instrument on its own. Specific configurations of these virtual audio effects can then be played to produce music, and then even saved by the user to load up and play with …

Words, Music, Memory: An Exploration Of Four Soprano Song Cycles By Lori Laitman Based On Poetry By Victims Of The Holocaust, Sheena Ramirez

Dissertations, 2020-current

This Doctor of Musical Arts document is an exploration of the four soprano song cycles by Lori Laitman based on text settings from victims of the Holocaust, with a specific focus on the compositional and performance devices that both underpin the power of words to bear witness to lived experience and ensure the process of musical commemoration as an act of historical preservation. Lori Laitman (b. 1955) has composed ten distinct song cycles commemorating victims of the Holocaust, of which four are included in this study – I Never Saw Another Butterfly, In Sleep the World is Yours, The Ocean …

Constructivist Peer Review In Music Theory And Composition Courses: Technologies And Practice, Brendan Mcconville

Journal of the Association for Technology in Music Instruction

This article considers the supporting technologies and practices for effective semi-anonymous peer review in traditional music theory and composition-related courses: orchestration, arranging, and composition. A coordinated approach probes two questions nested within one broad case study: (1) does the use of peer review in music theory and composition-related courses create meaningful, constructivist-inspired learning experiences, and (2) what web technologies can efficiently and effectively accomplish its activities? The article first provides a constructivist theoretical framework; next, it explains the methodologies, technologies, and resulting feedback from using peer review in a three-course study; and finally it provides concluding remarks on the many …

The Quartet’S Death: Embodiment, Performativity, And Physicality In Heinz Holliger’S 1973 String Quartet, Vicente Alexim

Dissertations, Theses, and Capstone Projects

Throughout the twentieth century and continuing today, many composers have explored and expanded the ways in which performers are asked to interact with their musical instruments. Often referred to as “extended techniques,” these modes of playing frequently produce sounds of indefinite pitch, or which fall outside equal temperament, and the works that employ them rely on the physicality of these techniques in order to create additional layers of meaning. The concrete parameters involved in making use of such resources can sometimes take precedence over or drive other more abstract compositional materials such as precise pitch and rhythm, but their influence …

Developing Variation In The Late Work Of Morton Gould And Why It Matters, J. Wesley Flinn

Gamut: Online Journal of the Music Theory Society of the Mid-Atlantic

American composer Morton Gould (1913-1996) was remarkably consistent stylistically over the course of his compositional career; this project examines certain motivic transformational techniques used in two of his last works, Stringmusic (1993, winner of the Pulitzer Prize) and Remembrance Day (Soliloquy for a Passing Century) (1995). These techniques, which can generally be filed under the principle of developing variation, are: 1. Mirroring and reversal; 2. Rotation; 3. Motivic expansion and contraction; 4. Additive sets; and 5. Asymmetric injection. After an overview of each technique, I give a full analysis of the fourth movement of Stringmusic using the approaches described …

Intriguing Interpretation Of Dyads In Common-Practice Tonal Music, Yosef Goldenberg

Gamut: Online Journal of the Music Theory Society of the Mid-Atlantic

The study offers a systematic exploration of situations in which dyads in common-practice tonal music change their meaning, when repeated or as pivots. The most common such situation is thirds that serve as either the upper or the lower pair of consonant triad members, most often with the tonic as one of the options. Sometimes, however, an implied harmony turns out to be dissonant. Occasionally, dyads other than thirds are also subject to reinterpretation. In exceptional circumstances, dyads do not imply complete harmonies.

Sacred Music In Colonial Era Hispaniola: The Evangelization Of The Taino People, Tito J. Gutierrez

Student Theses

During the 15th-18th centuries, the major European religious orders; the Franciscans, Dominicans, Jesuits, and Jeronymites, journeyed to the newly colonized American territories in an attempt to convert the multitudes of natives peoples living there. Along with prayer books, crucifixes, and religious images, these missionaries brought sacred European music to American shores in an attempt to attract the native people to the Catholic faith.The use of music as a tool for conversion of native people in places such as Mexico, South America, California, and the South West United States, have been well researched and documented. However, the research of the spiritual …

Signal To Noise: Harmonic Temperaments And Patterns Of Interference, Dylan A. Marcheschi

Theses and Dissertations

An audio/visual exploration of historical tuning systems. Most contemporary Western audiences will seldom if ever encounter harmony outside of post-Renaissance tuning conventions. This presentation highlights some of those pre-orthodox harmonic relationships which existed throughout most of history. The corresponding paper documents correlates in recent advances of acoustic ecology.

Musical Perspective: An Analysis Of How Musicals Reflect Cultural Discourse, Amosi Morgan

Capstone Projects and Master's Theses

In this paper, I will be analyzing the role musical theatre productions play in reflecting cultural discourse. I will also discuss the impact musicals have on societal discussions regarding topics like race, capitalism, and social justice. The way I seek to do this is by first explaining the origin of musicals as musical comedies. I will also discuss other musical innovations such as the opera that influenced the shift. I will discuss the rise of musical dramas as musicals started incorporating serious themes. The emotional impact of musicals and their use of pathos will be analyzed. I will research the …

Saffron Paths: A Suite Of Asian Pieces, Randall Snyder

Randall Snyder Compositions

Flute Violin Cello Harp (optional piano)

Saffron Paths traces an imaginary musical journey though the Near East and Asia with stops in Persia, India, China, Korea and Japan, blending elements of Western and Eastern musical usage. It is designed as a suite that, in addition to a complete performance, individual movements can be performed separately.

Shiraz, inspired by a poem of Hafez (1325-1388), features a heterophonic melody and additive rhythms used in Arabic and Islamic music.

Bengali Night incorporates some aspects of classical Hindustani music including the tambura drone and Raga suggested by the Lydian mode.

Chinoserie (European imitation of …

Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario

Graduate Theses, Dissertations, and Problem Reports

What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?

This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …

Exploring A Compositional Practice Through The Lens Of The Butterfly Lovers Violin Concerto, Jie Hong Yang

Theses : Honours

Asian music was an important influence upon some Western composers such as Claude Debussy, Giacomo Puccini, Maurice Ravel, Henry Cowell, Oliver Messiaen, John Cage and Lou Harrison. Since the 1960s, Australian composers such as Peter Sculthorpe, Anne Boyd, Richard Meale, and Julian Yu have similarly been influenced by music of Asia. In 2007, Chou Wen-chung wrote about today’s commercially oriented ‘world music’ environment, and addressed the need for Chinese composers to provide more meaningful contribution to the musical culture by writing music informed by knowledge drawn from their cultural heritage. As an Australian born Chinese composer, this exegesis was an …

The G7 Suite: Score And Analysis, Joseph C. Dunn

Theses and Dissertations--Music

The G7 Suite is a multi-movement chamber work that combines elements of European Art Music, Indigenous Music from Latin America, and various representations of American music. The melodic material is derived from the national anthems of the Great Seven nations: Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States. Each melody is re-set to new music genres and aligns itself to the rules and expectations within each idiom. This compilation is more than a series of arrangements or reharmonizations of the anthems; these are new compositions based on melodic elements from previous works.

This analysis of The …

Touching Light: A Framework For The Facilitation Of Music-Making In Mixed Reality, Ian Thomas Riley

Graduate Theses, Dissertations, and Problem Reports

Drawing upon the historical development of analog and digital technologies alongside the proliferation of computer-assisted performance practices, this research seeks to develop a framework for integrating Mixed Reality applications to live musical performance, specifically through the creation of a Microsoft HoloLens 2 Mixed Reality application in order to facilitate a live performance of an original musical composition for percussion and real-time Mixed Reality environment. Mixed Reality enables a performer to interact with virtual (holograms, VSTs, etc.) and physical (vibraphone, tuned drums, microphones, etc.) objects simultaneously. Tandem to the development of the conceptual framework was the composition of an original score …

My Mind And Me, Van Powell

Graduate Theses and Dissertations

“My Mind and Me” is a three-movement musical work written by Van Powell that was based off of a poem written by his grandmother Joyce Beshears. The piece contains many aspects of classical music such as instrumentation and form yet has more of a modern feel regarding aspects such as harmony and vocal style. The piece is written for a female alto vocal, guitar, two violins, viola, cello, and double bass. The poem that the piece is interpreting gives incite into the disassociation of a woman’s mind and body. While analyzing herself the author comes to terms with her strengths …

Developing A Systematic Approach For Teaching Beginning Improvisation Using The Concert Percussion Ensemble, Ian Mcclaflin

Dissertations

Typically, when studying percussion at a University, a student is required to be proficient at multiple aspects of percussion (snare drum, mallet keyboards, drum set, hand drumming, etc.) and work through multiple method books and solos on the different instruments. This often leaves little to no room for the study of improvisation on their instrument.

Examined in this study are the following points pertaining to the state of teaching improvisation:

• There is an apparent lack of improvisation in the classroom
• Teachers often feel unprepared in teaching improvisation
• Improvisation is most commonly associated with jazz
• Both teachers and students tend to …

Trippy Sounds: Recording Studio Effects Of Psychedelic Rock, 1960s And Present, Theo Farnum

Capstone Projects and Master's Theses

The psychedelic rock movement of the 1960s dominated popular music and culture of the decade. The movement was heavily shaped by the consumption of LSD, a mind-altering hallucinogenic drug. Songwriting and lyrics often reflected the drug and the states of mind that it induced, and unique cutting-edge production techniques were used to imitate the effects of LSD use. Artists such as The Beatles used new effects, such as phasing, artificial double tracking, tape loops, and reverse recording.

In the 21st century, music has again been described as psychedelic rock, though the music under that term is much more diverse. Bands …

Janus Quartet, Randall Snyder

Randall Snyder Compositions

flute

Bb clarinet

Eb alto saxophone

bassoon

program note This trio is a reworking of music originally written for piano in 1965 when the composer was 21 yrs. old. The 2020 revision attempts to both preserve and expand the basic characteristics of the original material..

duration: c. 9:30

Transposed Score (24 pp)

Janus Trio, Randall Snyder

Randall Snyder Compositions

flute

Bb clarinet

bassoon

program note This trio is a reworking of music originally written for piano in 1964 when the composer was 20 yrs. old. The 2020 revision attempts to both preserve and expand the basic characteristics of the original material..

duration: c. 12 minutes

Transposed Score (20 pp)

Janus Symphony, Randall Snyder

Randall Snyder Compositions

instrumentation: Flute 1 (Picc.), Flute 2, Oboe 1, Oboe 2, Clarinet 1, Clarinet 2, Bassoon 1, Bassoon 2, Horn 1, Horn 2, Horn 3, Horn 4, Trumpet 1, Trumpet 2, Trombone 1, Trombone 2, Trombone 3, Tuba, Timpani, Percussion 1, Percussion 2, Violin 1, Violin 2, Viola, Cello, & Double Bass

program note The first two and a half movements were written in 1965 but for various reasons remained unfinished until 2018 when I began revisited the score and finished the third movement and added a new finale. An attenpt was made to continue in the same style as the …

Cf Album, Transcriptions, And Analyses, Collin Felter

Honors Scholars Collaborative Projects

CF is an album of Collin Felter original compositions with a focus on creating a more approachable form of jazz harmony. To further the accessibility of the music, Felter has transcribed and analyzed his compositions for the listeners to theoretically understand what they are aurally experiencing. Included is the transcriptions/analysis document along with a link to the recordings of the album (can be found on all music streaming platforms).

A Performer’S Guide To Norman Bolter’S Morning Walk For Trombone And Piano, Justin Croushore

Theses and Dissertations--Music

For the past 45 years, Norman Bolter has been one of the most prolific and important composers, performers, and educators for the trombone. Born in Minnesota in 1955, Bolter held the position of Second Trombone of the Boston Symphony Orchestra and Principal Trombone of the Boston Pops from 1975 until 2009. He has taught at leading conservatories, universities, and festivals around the world and continues to teach as trombone faculty at the New England Conservatory and the Boston Conservatory today. His compositional output is large and wide-ranged, including works for solo trombone, trombone and piano, trombone ensemble, chamber ensemble, band, …

The Eternal Cycle, Randall Snyder

Randall Snyder Compositions

For Flute, Clarinet in B-flat, Violin, Cello, and Soprano.

Duration: c. 4:00

Text by Rabindranath Tagore (1861-1941).

"Veiled"

Rabindranath Tagore was born in Calcutta 1861 and died there 1941. He published poetry in Bengali and English and was awarded the Nobel Prize in literature for creating a synthesis of East and West. An all-around genius, Tagore was a composer of over 3000 songs as well as a distinguished painter. The Eternal Cycle, like much of his work, is suffused with spiritual ideas. The music incorporates some elements of classical Indian music, such as a drone, which sounds continuously through the …