Music Performance Commons^™

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

“Beychella:” Beyoncé’S Homecoming To A Futuristic Queer Utopian, Jolie V. Brownell

sprinkle: an undergraduate journal of feminist and queer studies

Beyoncé’s 2018 Coachella performance and 2019 Homecoming film set the stage for a radical Black queer reimagining. Yet, how can Beyoncé—who is straight—be located within a queer critique? In this paper, I argue that through a radical and political expansion of queer, the creative deployment of dis/identification, and the unapologetic expression of the erotic, Beyoncé performs an embodiment of queer of color critique. These creative gestures within “Beychella” invite viewers into a queer futuristic utopian and provide new creative modes to politically inhabit, resist, and reimagine interlocking systems of oppression.

Keywords: Beyoncé, queer, dis/identification, erotic, QoCC, …

Analyzing Perceptions Of Music From A Songwriting Perspective, Jackson Stephen Reynosa

Communication Studies

This study seeks to understand listeners’ perceptions of music from a generational and songwriting approach. A total of 123 participants aged 18 and older took part in an open-ended survey design that measured their subjective music preferences. Four different sections tested participants’ music taste, music tied to generations, an original song made by the researcher, and songwriting in a holistic sense. It was found that participants exercised individualism and authenticity in their responses throughout. By using the Uses and Gratifications Theory, it is explainable that people listened and sought out music for their own unique reasons. By applying Mood Management …

Real-Time Audio-Midi Controller, Brian Shino Balberchak

Computer Engineering

Most MIDI controllers used in music production use a regular keyboard to generate the MIDI notes that are sent to the synthesizer. This project aims to provide the user with a different way of generating MIDI data: by playing an instrument of their choice with a passive electronic pickup to generate MIDI notes that correspond with the fundamental frequency of the musical pitch being played. The pitch-detecting algorithm used in this application utilizes a modified form of auto-correlation.

As an embedded systems project that uses signal-processing techniques, the knowledge of topics from the following courses was essential:

EE 211: Op-Amp …

Music And Language Development: Traits Of Nursery Rhymes And Their Impact On Children's Language Development, Ashley Lauren Gonzalez

Music

From birth--possibly even before birth--the amount and array of external stimuli profoundly affect a child’s cognitive and linguistic development. In addition to verbal communication from parent to child, singing proves to be an integral aid to a child’s development of speech and language, allegedly due to repetitions of words and rhythms. Nursery rhymes are, from infancy, among the most commonly presented forms of musical stimulus for children. The repetitive nature of the nursery rhymes undoubtedly supports language and speech development, but various characteristics of nursery rhymes, specifically pitch interval, meter, phrase length, contour, and harmony, also contribute substantially to the …

Project Llama: Making A Cappella Arranging Easier, Jason Lu

Liberal Arts and Engineering Studies

This project was intended to improve the current state of a cappella arranging. It explains the problems with current tools and explores other options.

Shaina Levin, Voice Recital, Shaina Michele Levin

Music

Shaina Levin's Senior Vocal Recital. Performance and Program Notes in partial fulfillment of a Bachelors of Music degree at California Polytechnic State University San Luis Obispo.

Leah Ginsky, Mezzo Soprano Senior Recital, Leah Ginsky

Music

A senior vocal recital given by Mezzo Soprano Leah Ginsky and accompanied by Susan Azaret Davies. Selections include French, Italian, German, Spanish, and English arias and art songs.

Feel Of The Ocean: Final Report, Ian E. Hoffman, Kevin T. Dunlea, Ryan A. Palo

Mechanical Engineering

The overall goal of this project is to create a system that will enhance the audience’s sense that they are actually in the ocean, surrounded by whales, as they attend the Music Department’s 2014 Spring RSVP show. We have designed something that, through the interaction of light and moving fabric, will augment the performance.

Fiesole: The Hillsides Of Tuscany, A Musical Work For The Classical Guitar And A Study Of The Compositional Process, Matthew Goodman

Music

Fiesole: The Hillsides of Tuscany

This piece of music is composed for 4 guitars, and it includes all of the right and left-hand fingerings for all notes. The individual parts are printed out so it can be distributed easily.

Side Show: The Musical Direction, Morgan D. Hurd

Music

No abstract provided.

Touch Screen Sound Controller, James Fenley, Jonathan Law

Electrical Engineering

The Touch Screen Sound Controller sets out to explore the use of a touch screen as a sound control interface for the disk jockey profession. In addition, the project aims to provide an alternate means of transferring audio data by way of TCP/IP communications as opposed to MIDI. By applying our method, a user may stream pulse-code modulated data from a server onto a client’s RAM via an Ethernet connection. A 32bit, 200MHz ARM9 microprocessor addresses data from the RAM and proceeds with executing DSP instructions from the user. The connection between the touch screen and the central microprocessor is …