Graphic Design Commons^™

Enhancing Information Architecture With Machine Learning For Digital Media Platforms, Taylor N. Mietzner

Honors College Theses

Modern advancements in machine learning are transforming the technological landscape, including information architecture within user experience design. With the unparalleled amount of user data generated on online media platforms and applications, an adjustment in the design process to incorporate machine learning for categorizing the influx of semantic data while maintaining a user-centric structure is essential. Machine learning tools, such as the classification and recommendation system, need to be incorporated into the design for user experience and marketing success. There is a current gap between incorporating the backend modeling algorithms and the frontend information architecture system design together. The aim of …

Encapsulating Scars, Ashley Smith

Electronic Theses and Dissertations

My work explores scars through encapsulation, a desire to enclose and express the emotional scars of memories or physical scars of the body. Life’s experiences impact the living, leaving behind scars that we feel the need to understand. Through the mediums of metal and mixed-media photography, I utilize found and created imagery, as well as a triality of text in order to preserve and remember these scars.

Best Practices For Social Media Branding, Allison Myers

Honors College Theses

Social media is a fast growing marketplace for businesses to advertise themselves to established and potential consumers. Each platform has different algorithms, demographics, and ways for users to interact and connect. Even with a constantly growing research field and course options around the subject, understanding the behaviors of viewers on each app can still be a tough guessing game. Therefore, I have used both research studies and online courses, to present a strategy with which to efficiently and effectively market one’s business for Facebook, Instagram, and TikTok. I then present ways to understand the success of this and personal marketing …

Instinct, Eric Sanders

Electronic Theses and Dissertations

There is a convergence point of my interests that I explore in this body of work. As a service member and wildlife enthusiast, I pursue not only an outlet for my own creative expression and illustrative ambitions, but a platform to support creative advocacy for military service members and their families. With the principles of relational aesthetics and art as social practice supporting illustrative and design-centric work, I have found that convergence. This dream continues to manifest in Noble Instinct Artworks, a creative-based company I founded that incorporates the fine art methodology, business practices, and artistic collaboration with outreach potential …

Waves: An Exploration Of Emotions, Aminatta Mbow

Honors College Theses

Emotions are at the core of every human being. They can dictate the decisions we make whether we are aware of it or not, and can be shown in many ways. For my honors thesis, I created a magazine that explores emotions. I utilized my skills and knowledge in portrait photography to showcase the complexities of happiness, sadness, anger, and anxiety. I also employed my skills in design to not only present these feelings but evoke that specific emotion in my audience with ideas such as color theory and photographic psychology. Color theory encompasses a multitude of practices on how …

A Study On The Visual And Verbal Languages Of Typography, Ellyn E. Duncan

Electronic Theses and Dissertations

It takes a person 0.05 seconds to form a first impression of something new. While first impressions are quick and surface level, they are generally important in the lasting impression developed by the individual. I believe graphic designers have the ability to manipulate the first impression of their work by using the different languages of typography to command the attention of an audience and direct a planned impression. Through the testing and research of this thesis study, I aim to provide examples of how people share common responses and interpretations of visual elements and show that the visual and verbal …

Automation In Graphic Design, Robert M. Doehling

Honors College Theses

Advances in technology have had dramatic impacts throughout history on a myriad of industries outside of the technology industry itself. These changes are showcased through a brief examination of the changes within the graphic design industry since the recorded birth of the graphic. With the advent of popularized artificial intelligence seen in the modern day, many are predicting the end of graphic design. Through an analysis of current automated design products within the consumer market and a dive into the research alongside design automation professional Peter O’Donovan, it is evident that the role of the graphic designer will most likely …

A Systems Approach To Graphic Design Practice, Parisa Farmoudehyamcheh

Electronic Theses and Dissertations

Over the past few decades, design issues have gotten more complex, and designers got responsible for solving more significant problems, from object-level problems to system-level problems to societal-level problems. This thesis is an exploration of employing a systems approach for solving these complicated issues. The systems approach helps designers to look at matters as a whole and consider all connected pieces in a network all together. In this way, proposing solutions to those problems will address all those parts and will solve them at the same time. In this thesis, I will study and analyze case studies such as Canva, …

An Investigation Of Web Atmospherics In Online Luxury Branding, Emilie E. Jones

Honors College Theses

Having an online presence for a retail store has transitioned from serving as simply a new avenue through which a profit can be made, to a tool that can be harnessed to express a brand’s personality. So how do luxury brands manage to maintain a high-end, exclusive status on the highly available landscape of the internet? The intention of this research is to identify whether luxury brands are currently taking advantage of differential web atmospherics cues, in a way that significantly sets them apart from non-luxury brand websites. To do this, we measured elements including screen space, reduction of elements, …

A Brief Look At Meaning In Graphic Design, Elise Rustine

Honors College Theses

In this exploration of meaning in design, some of the theories, such as those proposed by Ferdinand de Saussure and Charles Sanders Peirce, and the different forms meaning takes are discussed. The project takes the form of analyzing three smaller projects in which meaning was explored in a different way, including a review of semiotics in design, an examination of the differences between denotation and connotation, and the creation of a personal visual identity and the challenge of taking internalized personal meaning and communicating that visually.

Happy, Dontay Farley

Electronic Theses and Dissertations

This thesis is an exploration of graphic design and how it can be used as tool to create awareness about mental illness and positive solutions to decrease its affect on individuals. Using the “simple things” in life as metaphors, this thesis attempts to use graphic design as a way to help decrease depression. Drawing on the emergent strands of enquiry associated with mental illness, this thesis will investigate how design and its basic principles can be used create positive experiences for the complex issue of mental illness.

This thesis will also review the body of critical and historical design thinking, …

In Search Of Communication, Usman O. Oladeinde

Electronic Theses and Dissertations

This thesis examines the work included in Usman Oladeinde’s MFA thesis exhibition. The goal of this thesis paper is to explore major themes such as communication, identity, change, centeredness, landscapes, and language. These paintings present Arabic letter forms transformed into illegible shapes which are painted on landscape backgrounds, often depicting an aesthetic of textual elements receding into space. All these works are inspired by the Qibla, which is represented in the abstract and painted using acrylic media. Occasionally image transfers are mounted on the painted surface.

Visual representations like mine are communicative without forcing the viewer to one specific idea. …

Drawing Numbers And Listening To Patterns, Loren Zo Haynes

Honors College Theses

The triangular numbers is a series of number that add the natural numbers. Parabolic shapes emerge when this series is placed on a lattice, or imposed with a limited number of columns that causes the sequence to continue on the next row when it has reached the kth column. We examine these patterns and construct proofs that explain their behavior. We build off of this to see what happens to the patterns when there is not a limited number of columns, and we formulate the graphs as musical patterns on a staff, using each column as a line or space …

Zoetic Fitness, Brooke S. Fremeau

Electronic Theses and Dissertations

Graphic design is a problem-solving field. A client or company tasks a designer with a problem, and to solve that problem the designer uses 2D fundamentals and technology. As a designer, one must carefully listen to the client to understand their needs before making design decisions. While graphic designers are responsible for creating stunning visuals for both print and digital media, one of the most important aspects of graphic design is branding. Broadly speaking, branding is the process involved in creating a unique name and image for a product or service in a consumers mind. Through branding, the designer aims …

Colaboratory: Design Collaboration For The Greater Good, Stephanie Arends Neal

Electronic Theses and Dissertations

A university campus is comprised of countless students enrolled in an array of degree programs that logistically creates a diverse population that can and should culminate into a dynamic professional network for graduates. How can higher education capitalize on this melting pot to provide experiences for students and fuse this network? A place, where students collectively solve problems by applying knowledge from their degree-specific areas, will foster interdisciplinary collaboration. By requiring working-relationships between students that benefit their community, a design center will provide students with experiences across disciplines that mirror a real-world, collaborative work environment while they identify opportunities and …

Colaboratory: Design Collaboration For The Greater Good, Lindsay B. Tyson

Electronic Theses and Dissertations

Graphic design is a powerful tool, which has the power to shift perspective and create an impact. A recent shift in the design world has graphic designers using their skill sets to address complex social problems, to engage their audience in new ways that bring awareness to a social issue for the greater good of society. This thesis examines how graphic design collaboration ignites social change within a community and inspires transformation in human behavior. It explores how designing for the greater good impacts our society; and how these collaborative experiences improve the community and clients they serve. This thesis …

Southern Steam Prints: Large Scale, Relief Printmaking, Allison Mueller

Honors College Theses

Southern Steam Prints, a steamroller printmaking festival for Georgia Southern University I directed and organized. The project helped create community involvement in printmaking as an art form, gained notoriety for the Betty Foy Sanders Department of Art and especially the Print, Paper, and Book Arts Program. The project taught valuable skill mastery in relief print techniques, commercialism, and leadership for the kinds of event that artists plan, jury, and participate in, in the professional world. The Southern Steam Prints festival took place on April 23, 2016. Artworks created at the event were exhibited at the Center of Art and Theater …

The Project Shop, Lindsey Sullivan

Electronic Theses and Dissertations

The Project Shop is a Do-It-Yourself (DIY) brand designed to promote a value-creating activity that impacts the lives and personal development for those who participate. The strategic culmination of research, marketing, and graphic design generated during the creation of this brand is intended to attract a target demographic of 18-24 year olds. This target market is identified as a transient population often typified by being civic-minded and pragmatically idealist.

The Project Shop caters to the needs of its target market by concentrating on habits and particular styles of living. This demographic often seeks DIY projects that are customizable due to …

Zoom In To The Layers Of Graphic Design, Paola J. Robelo

Honors College Theses

Graphic design is a lot like languages varying from place to place. It’s a way of communication that retains its own cultural characteristics even though it shares similar design’s aesthetics. Graphic design varies from culture to culture, influenced by a country’s culture, language, traditions, history, and society. Just like art and music, graphic design’s aesthetics differs and expresses different messages across every culture. There are common graphic design’s elements found in one culture that are not found in other cultures and vice versa.

As an international student, this is a topic that has really interested me because I want to …

Bringing Design To Life: Three-Dimensional Graphic Design, Cydnee E. Jones

Honors College Theses

For most people, graphic design is seen as a two-dimensional medium. I have challenged this preconception by creating a design that incorporates both two-dimensional and three-dimensional elements. The secondary purpose of this work is to highlight the importance of environmental sustainability, by both the use of sustainably sourced materials and by the choice of recycling as the topic of the design. The design was created with scavenged cardboard and utilizes photography and digital design techniques.

Eleven Bullets: A Counter Assault On Subjectivity And The Creation Of Meaning, Jason Wayne Walker

Electronic Theses and Dissertations

Eleven Bullets: A Counter Assault on Subjectivity and the Creation of Visual Meaning explores the sources of visual meaning as a combination of shared personal experience among the mass audience and the perpetuation of this meaning via popular cultural applications. It proposes that the analysis of an artist’s personal experience with sensory perception is the foundation for his or her ability to instill meaning within a design. By understanding how we make associations with experiences that are pleasurable, painful, safe, dangerous, passive, aggressive etc., we organize our world according to visual stereotypes. These stereotypes help us navigate the world efficiently …

Narrowing The Margin: The Role Of The Black Superhero, Julian S. Strayhorn Ii

Electronic Theses and Dissertations

Comic books can be understood as a visualization of popular culture in the U.S. For a long time these tales were formed by a white power fantasy, circulating in mainstream culture as over-exaggerated narrations. To give an example of white power fantasy, Dwayne McDuffie, a prolific writer in popular entertainment states:

“…if I write, as I have many times, a story where Daredevil, who doesn’t have powers, gets the drop on Thor, who has unbelievable powers, people go Oh, that was so cool! Daredevil was so clever! If I have Black Panther do the same thing that’s impossible! It’s like, …