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Yung Ladies, Leah Nordman

Bachelor of Fine Arts Senior Papers

Yung Ladies began as an investigation into female representation and has expanded into a brand and even lifestyle. Founded as a space for female solidarity, Yung Ladies works to break down notions of what a young woman should be and simultaneously spreads our ideals and attitudes through our clothing line and social media presence. This paper spans the ideological movements, various forms of artistic media, and artist precedents that have inspired this project.Yung Ladies includes investigations into new media identities and notions fad ideological movements, consumerism and conspicuous consumption, and brand identity as a means of personal representation. These ideas …