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Articles 1 - 4 of 4
Full-Text Articles in American Popular Culture
"Shakedown Street: The Grateful Dead And The Commodification Of Hippie Culture", Zachary A. Graham
"Shakedown Street: The Grateful Dead And The Commodification Of Hippie Culture", Zachary A. Graham
Honors College Theses
The Grateful Dead were one of the most successful and enduring bands to come out of the original hippie counterculture of the late 1960’s. Beginning as a small, experimental blues-rock group with no desire to pursue commercial success, fame and fortune nonetheless found the Dead over the course of their three decades on the road. Through constant touring, a consistent level of apathy towards business and making money, and with the help of arguably the most dedicated fanbase in music history, the Grateful Dead became more than just a band, they were the face of a new cultural phenomenon that …
Selling Togetherness: Family Vacation Advertising, Zandria Michaud
Selling Togetherness: Family Vacation Advertising, Zandria Michaud
Access*: Interdisciplinary Journal of Student Research and Scholarship
Family vacation advertisers want parents to believe that their destination will create memorable moments families cannot experience anywhere else. They want parents to believe their life will be better for choosing those experiences. But underneath advertisers' overt messages are hidden meanings related to their product and society. By looking at three contemporary TV family vacation advertisements, I discover the obvious, and not-so-obvious, messages these companies are sending viewers. These three advertisements commodify family by using elements of governmentality and nostalgia while hiding deeper ideologies like patriarchy and globalization. Critically studying these ads reveals cultural ideologies and norms. This essay begins …
Apportioned Commodity Fetishism And The Transformative Power Of Game Studies, Ken S. Mcallister, Chris Hanson, Judd Ethan Ruggill, Carly A. Kocurek, Tobias Conradi, Kevin A. Moberly, Steven Conway, Randy Nichols, Jennifer Dewinter, Marc A. Oullette
Apportioned Commodity Fetishism And The Transformative Power Of Game Studies, Ken S. Mcallister, Chris Hanson, Judd Ethan Ruggill, Carly A. Kocurek, Tobias Conradi, Kevin A. Moberly, Steven Conway, Randy Nichols, Jennifer Dewinter, Marc A. Oullette
English Faculty Publications
This chapter explores the ways in which the field of Game Studies helps shape popular understandings of player, play, and game, and specifically how the field alters the conceptual, linguistic, and discursive apparatuses that gamers use to contextualize, describe, and make sense of their experiences. The chapter deploys the concept of apportioned commodity fetishism to analyze the phenomena of discourse as practice, persona, and vagaries of game design, recursion, lexical formation, institutionalization, systems of self-effectiveness, theory as anti-theory, and commodification.
The Queer Blogger: Interrogating The Commodification Of Identities, Anne Lacy
The Queer Blogger: Interrogating The Commodification Of Identities, Anne Lacy
Cultural Studies Capstone Papers
Using Queer blogs found throughout American blogging networks, while drawing upon Marxism, Michel Foucault’s notions of confession and coming out, and Gramsci’s concept of hegemony, this project is a materialist analysis that unveils how Queer identities are being consumed and commodified. In contemporary American society a phenomenon is occurring online: Queer blogs are acting as a platform where subjectivities are attempting to resist hegemonic notions of identity while they are simultaneously being incorporated into a capitalistic agenda of subject formation. This project ultimately calls upon an act of resistance, as these Queer blogs are in fact a negotiable space for …