American Popular Culture Commons^™

Apportioned Commodity Fetishism And The Transformative Power Of Game Studies, Ken S. Mcallister, Chris Hanson, Judd Ethan Ruggill, Carly A. Kocurek, Tobias Conradi, Kevin A. Moberly, Steven Conway, Randy Nichols, Jennifer Dewinter, Marc A. Oullette

English Faculty Publications

This chapter explores the ways in which the field of Game Studies helps shape popular understandings of player, play, and game, and specifically how the field alters the conceptual, linguistic, and discursive apparatuses that gamers use to contextualize, describe, and make sense of their experiences. The chapter deploys the concept of apportioned commodity fetishism to analyze the phenomena of discourse as practice, persona, and vagaries of game design, recursion, lexical formation, institutionalization, systems of self-effectiveness, theory as anti-theory, and commodification.