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Full-Text Articles in American Popular Culture
Selling Togetherness: Family Vacation Advertising, Zandria Michaud
Selling Togetherness: Family Vacation Advertising, Zandria Michaud
Access*: Interdisciplinary Journal of Student Research and Scholarship
Family vacation advertisers want parents to believe that their destination will create memorable moments families cannot experience anywhere else. They want parents to believe their life will be better for choosing those experiences. But underneath advertisers' overt messages are hidden meanings related to their product and society. By looking at three contemporary TV family vacation advertisements, I discover the obvious, and not-so-obvious, messages these companies are sending viewers. These three advertisements commodify family by using elements of governmentality and nostalgia while hiding deeper ideologies like patriarchy and globalization. Critically studying these ads reveals cultural ideologies and norms. This essay begins …
The Queer Blogger: Interrogating The Commodification Of Identities, Anne Lacy
The Queer Blogger: Interrogating The Commodification Of Identities, Anne Lacy
Cultural Studies Capstone Papers
Using Queer blogs found throughout American blogging networks, while drawing upon Marxism, Michel Foucault’s notions of confession and coming out, and Gramsci’s concept of hegemony, this project is a materialist analysis that unveils how Queer identities are being consumed and commodified. In contemporary American society a phenomenon is occurring online: Queer blogs are acting as a platform where subjectivities are attempting to resist hegemonic notions of identity while they are simultaneously being incorporated into a capitalistic agenda of subject formation. This project ultimately calls upon an act of resistance, as these Queer blogs are in fact a negotiable space for …