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Taking Pr To School: A Case Study Of The Three Private High School Public Relations And Development Departments, Christine Cidalise Indest
Taking Pr To School: A Case Study Of The Three Private High School Public Relations And Development Departments, Christine Cidalise Indest
LSU Master's Theses
Few studies specifically explore public relations in private high schools. Statistics reveal that in Louisiana the number of nonpublic high school students continues to increase, therefore the competition among private schools for students increases as well as the demand to improve the private schools. These private schools need public relations to establish mutually beneficial relationships with strategic publics to attract students and to raise money to educate the students. This thesis is a case study of private school public relations programs at three Louisiana high schools. The theoretical basis for this thesis centered on the research of James Grunig. To …
How The Media Are Portrayed In Print Advertisements: A Content Analysis Of Magazine Advertisements Throughout The Twentieth Century, Kathryn Elizabeth Burke
How The Media Are Portrayed In Print Advertisements: A Content Analysis Of Magazine Advertisements Throughout The Twentieth Century, Kathryn Elizabeth Burke
LSU Master's Theses
This study examines the portrayal of media within print advertisements found in Harper's Magazine between 1931 and 2000. This study evaluated a number of categories to provide understanding of the role of media within society, specifically the portrayal of gender and media use, how media are used in society and the perceived class within the advertisements featuring media products. The study also looked at the Diffusion of Innovation Theory, which states that a socioeconomic elite group are the first people within a society to adopt new ideas or technologies. A content analysis, both quantitative and qualitative, of Harper's Magazine produced …
A Reexamination Of The Canon Of Objectivity In American Journalism, Les L. Lane
A Reexamination Of The Canon Of Objectivity In American Journalism, Les L. Lane
LSU Master's Theses
Journalistic objectivity is the definitive canon of American mainstream journalism. Yet American journalists cannot agree on what it is, how it is measured, or on how it is done. The source of the confusion is the assumption that objectivity is an ideal, absolute, impossible, incomprehensible, value-free state of being, outside of all physical, cognitive, psychological, and social contexts, where reality is perceived without distortions of any kind. This assumption is logically invalid and historically inaccurate. Journalistic objectivity evolved from the American cultural premises of egalitarianism and positive scientific empiricism through four historical stages: Nonpartisanship, Neutrality, Focus-On-Facts, and Detachment. It is …
The Effectiveness Of Sports Sponsorhips: A Study Of The New Orleans Zephyrs, Amy Marie Boyle
The Effectiveness Of Sports Sponsorhips: A Study Of The New Orleans Zephyrs, Amy Marie Boyle
LSU Master's Theses
Despite the pervasiveness of sports in American society and the ever-increasing role of sponsorship in the marketing mix, sponsorship marketing as a discipline currently lacks the rigorous academic study and theoretical foundations that exist in other marketing disciplines. The purpose of this study is to determine whether or not sponsorship of New Orleans Zephyrs baseball is an effective way of increasing awareness of a product or brand. Using intermediate measures of recognition testing, fans at three New Orleans Zephyrs games were surveyed to test sponsor recognition. The study examined various elements of sponsorship marketing including the effects that gender, age, …
When Everybody's A Critic: Effects Of A Newspaper's Self-Improvement Program, John M. Laplante
When Everybody's A Critic: Effects Of A Newspaper's Self-Improvement Program, John M. Laplante
LSU Master's Theses
This case study examined a peer-evaluation program at The Advocate newspaper in Baton Rouge, Louisiana, in which employees took turns serving on committees that critiqued each day’s coverage. Their critique reports, containing both negative and positive comments on all elements of the news pages, were distributed to each employee of the news department. The purpose of the study was to examine the content of the critique reports and to determine whether the participants and the editors thought the program improved the newspaper, whether they wanted to continue it and what changes might improve it. The research methods included a survey …
Attribute Agenda-Setting In An Open Primary: An Examination Of Press Coverage And Political Ad Effects, Scott Hobbs
Attribute Agenda-Setting In An Open Primary: An Examination Of Press Coverage And Political Ad Effects, Scott Hobbs
LSU Master's Theses
Creating a favorable candidate image is one of the more difficult tasks a political consultant faces. Besides researching which issues their client will address, the consultant must analyze what attributes voters find most appealing in a candidate. Then, through a complex process, a candidate image is finally packaged and presented to the public. This thesis looks at the end result of the packaging process for a Mayoral candidate in East Baton Rouge parish. By examining the press coverage and campaign ads in a local election in a mid-size city, this study expands on previous second level agenda-setting research. Literature in …
A Textual Analysis Comparing The Content Of "Black Enterprise," "Forbes," And "Fortune" Magazines And The Message Each Presents To Its Readers, Karen M. Rowley
A Textual Analysis Comparing The Content Of "Black Enterprise," "Forbes," And "Fortune" Magazines And The Message Each Presents To Its Readers, Karen M. Rowley
LSU Master's Theses
A study of Forbes, Fortune, and Black Enterprise magazines finds that the two mainstream business publications—Forbes and Fortune—provide virtually no coverage of Blacks and the black business community, thereby helping to perpetuate the white-dominated view of society that places minorities in general—and Blacks in particular—outside the norm. Black Enterprise, on the other hand, continues in the long tradition of the black press, providing an alternative view of society through its focus on the black business community.
Mass Media Ethics Vs. Ethnicity : The Cuban American National Foundation's Battle With The Miami Herald, Michelle M. Cobas
Mass Media Ethics Vs. Ethnicity : The Cuban American National Foundation's Battle With The Miami Herald, Michelle M. Cobas
LSU Master's Theses
In 1992, a prominent Cuban-American organization, the Cuban American National Foundation, launched a full-scale campaign against the Miami Herald following an editorial against the Cuban Democracy Act, sponsored by Congressman Robert Torricelli, (D-NJ). The bill, which the Foundation endorsed and helped craft, was aimed at tightening the loopholes on the U.S. embargo against Cuba. Two men-CANF Chairman Jorge Mas Canosa and Herald publisher David Lawrence-represented opposing sides of the feud. CANF galvanized the exile community to support its side of the debate. The Herald used its opinion and editorial pages to argue against Mas's charges that the newspaper attacked the …
The Effect Of The Internet On Brand Loyalty, Aditi Balasubramaniam
The Effect Of The Internet On Brand Loyalty, Aditi Balasubramaniam
Honors Theses
No abstract provided.
Legal Perspectives Of The Student Media, Kristi D. Husher
Legal Perspectives Of The Student Media, Kristi D. Husher
Honors Theses
No abstract provided.
Depicting The Communications Program At A Research Facility: A Case Analysis Of Pennington Biomedical Research Center, Maura Ilene Brady
Depicting The Communications Program At A Research Facility: A Case Analysis Of Pennington Biomedical Research Center, Maura Ilene Brady
Honors Theses
No abstract provided.
Government Censorship Of The Internet: A Denial Of The Individual Right To Access, Robert Alan Weil
Government Censorship Of The Internet: A Denial Of The Individual Right To Access, Robert Alan Weil
Honors Theses
No abstract provided.