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Articles 1 - 15 of 15
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A Juxtaposition Of Current Federal Campaign Finance And Lobbying Law, Elizabeth Weiner
A Juxtaposition Of Current Federal Campaign Finance And Lobbying Law, Elizabeth Weiner
Honors Theses
No abstract provided.
Free Press V. Fair Trials: A Comparative Study Of Media Law And Ethics In The United States And Great Britain, Alison Spindler
Free Press V. Fair Trials: A Comparative Study Of Media Law And Ethics In The United States And Great Britain, Alison Spindler
Honors Theses
No abstract provided.
Message Framing And Interactivity In Direct-To-Consumer Internet Advertisements: Visual And Textual Cues On Web Sites For Prescription Medications, Brooke Alayne Harrington
Message Framing And Interactivity In Direct-To-Consumer Internet Advertisements: Visual And Textual Cues On Web Sites For Prescription Medications, Brooke Alayne Harrington
LSU Master's Theses
Americans’ adoption of the Internet has spawned the increased usage of this medium for direct-to-consumer advertising by pharmaceutical manufacturers, despite the widespread controversy over the ethics of the practice, the educational value of direct-to-consumer advertising, and the ultimate cost of the practices to the public. While the U.S. Food and Drug Administration regulates the industry’s advertising within traditional media, the agency does not yet impose standards for direct-to-consumer advertising of prescription medications on the Internet. This content analysis of the visual and textual cues of 100 direct-to-consumer Web sites for prescription medications identifies the unexpected strong presence of gain frames …
A Comparison Of The Moral Development Of Advertising And Journalism Students, Stephanie Marino
A Comparison Of The Moral Development Of Advertising And Journalism Students, Stephanie Marino
LSU Master's Theses
This study employed the Defining Issues Test (DIT) to complete the analysis and comparison of the moral development of mass communication students, specifically those who major in advertising and journalism. The DIT is an instrument based on Kohlberg’s moral development theory and is a device for assessing the extent to which a person has developed his or her moral schemas. Results indicate no statistically significant difference in levels of moral development between sampled students majoring in journalism and advertising; no difference in levels of moral development between students who have and have not completed a course in media ethics; and …
New Media In New Democracies: Perceptions Of Good Governance Among Traditional And Internet-Based Media Users In Kyrgyzstan, Svetlana Viktorovna Kulikova
New Media In New Democracies: Perceptions Of Good Governance Among Traditional And Internet-Based Media Users In Kyrgyzstan, Svetlana Viktorovna Kulikova
LSU Doctoral Dissertations
This dissertation explores the potential and role of the Internet-based media in the Kyrgyz Republic’s political processes after the 2005 March Revolution. It uses a model of interaction between the government and citizens through various types of realities: the reality constructed and imposed by the state-controlled media, the reality created by alternative, independent sources of information online, and the realities experienced by citizens in their daily lives. The model pulled together various theories from political science, sociology, psychology, and mass communication and focused on the exit-voice-loyalty options available for the citizens in response to governance practices. The research project uses …
Grinding The Axe Body Spray: Linking Gamer Experience And Brand Recall In Guitar Hero Iii, Miranda Coy Lemon
Grinding The Axe Body Spray: Linking Gamer Experience And Brand Recall In Guitar Hero Iii, Miranda Coy Lemon
LSU Master's Theses
The growth in popularity of social video games that appeal to a wide variety of audiences offers new opportunities for in-game advertisers to reach beyond the traditional gamer market. The current study aimed to test the effectiveness of in-game advertising placements in the popular video game, Guitar Hero III, based on the Limited Capacity Model of Mediated Motivated Message Processing (LC4MP). The Limited Capacity Model predicts that experienced gamers utilize fewer mental resources when playing video games because the repeated action of playing video games eventually becomes automatic. An experienced gamer would therefore have a greater capacity to remember in-game …
News Framing, Pre-Existing Schemas And Public Opinion On International Trade And Individual Investment Intentions, Wei Zha
LSU Doctoral Dissertations
Considerable research has been devoted to detailing how news framing structures public opinion. As a major rhetoric device to present information to the public, framing has the capacity of enlightening the public on the costs and benefits of particular policy choices. However, few studies have examined media framing of international trade and its impact on public opinion, and no study to date has connected how framing of international agreements might affect individual investment attentions. This study attempts to fill this gap in the literature by examining individual responses to pro-trade versus anti-trade and gain versus lose frames. It further extends …
The Impact Of Blogs On State Politics, Emily Metzgar
The Impact Of Blogs On State Politics, Emily Metzgar
LSU Doctoral Dissertations
"Information is the currency of democracy" -Thomas Jefferson This research offers the first comprehensive study of state-focused political bloggers in the United States. Applying original data from the author’s nationwide survey of state-focused bloggers conducted during the summer of 2007, this study addresses three primary research questions: Who are the people creating blogs focused on state politics? What motivates these people to initiate and maintain their blogs? Do these blogs play a discernable role in a given state’s politics, and if so, how? Rooted in the literature of framing; agenda setting; uses and gratifications; news norms and routines; media and …
The Ownership Of Online News: A Political Economy Analysis Of Www.Foxnews.Com And Www.News.Yahoo.Com, Shenid Bhayroo
The Ownership Of Online News: A Political Economy Analysis Of Www.Foxnews.Com And Www.News.Yahoo.Com, Shenid Bhayroo
LSU Doctoral Dissertations
This dissertation explores the ownership of online news content within the broader context of diversity of news sources in the public sphere. The free flow of diverse sources of news and information is critical to democratic governance and public discourse. Research has highlighted the central role the Internet can play in facilitating this discourse and thus contributing to the political process. This research explores the diversity of news online by examining the ownership of news sources online. The project uses a qualitative case study approach and basic quantitative methods to conduct analyses of the homepages of News Corporation’s www.FOXNews.com and …
Internet Use And Environmental Justice: An Exploratory Study, Jane Catherine Dailey
Internet Use And Environmental Justice: An Exploratory Study, Jane Catherine Dailey
LSU Doctoral Dissertations
My study examined how inner-city adults perceive and experience the Internet as a civic engagement tool, and if they view the Internet as a tool for environmental advocacy. Research shows a consistent divide between those with Internet access and those without. Individuals living in low-income minority communities are the least likely groups to be Internet connected. Consequently, the Internet could further separate historically marginalized communities from important government and social resources rather than bringing them closer. Qualitative research methods were used to reveal socially-constructed perceptions of the Internet as a civic engagement tool in the inner city. Grounded theory techniques …
Seeing (Red): A Qualitative Analysis Of The Product (Red) Campaign And Integration Of Public Relations And Marketing Theory, Amy Elizabeth Martin
Seeing (Red): A Qualitative Analysis Of The Product (Red) Campaign And Integration Of Public Relations And Marketing Theory, Amy Elizabeth Martin
LSU Master's Theses
In an effort to combat the AIDS epidemic around the world, the Product (RED) campaign aims to engage consumers in an “economic initiative” with exclusive products from their corporate partnerships. Academic journals claim that this effort is a new form of Cause-Related Marketing (CRM), even though it involves many Public Relations strategies and tactics. Product (RED)’s unique nature is unlike previous CRM campaigns due to its corporate partnership agreements. Researchers have not previously studied initiatives such as Product (RED) through either Public Relations or Marketing theories. David’s (2004) Convergence Theory creates a cyclical model to merge both Public Relations and …
It's Not Rocket Science: Nasa's Crisis Communication Efforts As A Public Sector Organization Following The Columbia Shuttle Disaster, Emily Ann Schult
It's Not Rocket Science: Nasa's Crisis Communication Efforts As A Public Sector Organization Following The Columbia Shuttle Disaster, Emily Ann Schult
LSU Master's Theses
Seventeen years after the Challenger accident, the space shuttle Columbia and its crew were only forty miles from Kennedy Space Center when the shuttle exploded during re-entry to the Earth’s atmosphere. The explosion killed all seven astronauts onboard. NASA, the National Aeronautics and Space Administrations immediately jumped into action, declaring a contingency and following the Agency Contingency Action Plan for Space Flight Operations. As a public sector organization, one that must report to Congress and the American public, NASA is held to different standards than private organizations when it comes to releasing information. To understand how public sector organizations handle …
Foreign News And Public Opinion: Attribute Agenda-Setting Theory Revisited, Asya A. Besova
Foreign News And Public Opinion: Attribute Agenda-Setting Theory Revisited, Asya A. Besova
LSU Master's Theses
This study contributes to the body of research on public opinion and media coverage of foreign news by examining the coverage of nine foreign countries in The New York Times and The Times. Media coverage and the public opinion about foreign nations were strongly correlated. Specifically, negative coverage tends to have more agenda-setting effects than neutral and positive coverage. The findings also suggest that media portray foreign countries in a unidimensional fashion, by limiting the coverage around a few policy issues. Finally, the U.S. and the U.K. media coverage of foreign nations were very similar.
Entertainment Media And "Backstage" Event Framing: How 24 Defines Torture, Skye Chance Cooley
Entertainment Media And "Backstage" Event Framing: How 24 Defines Torture, Skye Chance Cooley
LSU Master's Theses
The purpose of the current study is to examine how the prime time television show 24 frames torture by US government officials almost exclusively in scenarios of high-consequence, high-confidence that are not supported by public opinion polls, provide contextual rationalizations that are unrealistic, show torture methods as a viable means to gain needed information, and show enemy combatants torturing U.S. citizens. Through a quantitative content analysis of torture on the television series 24 and an analysis of focus groups’ reactions to select episodes of 24 portraying torture in such scenarios, the study seeks to investigate the role of entertainment media …
Conversations On Citizenship: Young People's Perceptions And Performances Of Democratic Citizenship, Katherine Rhodes Knobloch
Conversations On Citizenship: Young People's Perceptions And Performances Of Democratic Citizenship, Katherine Rhodes Knobloch
LSU Master's Theses
The purpose of this paper is to illuminate how the practice of democratic citizenship compares to ideals of it. I hope to provide a clear view of what contemporary democratic citizenship means, how this conception has been formed, and how democratic citizenship can be effectively practiced to serve the ideals held by democratic citizens. To do this, this paper will be comprised in several parts. After an initial explanation of the theoretical perspective used, I will explore how democracy was understood and implemented in the formative stages of United States government. Next I review contemporary practices of citizenship before examining …