Digital Commons Network^™

Vaccine Communication During The Covid-19 Pandemic As Displayed By Nyc Health, Rebecca L. Jensen

Student Theses and Dissertations

The 2020 Covid-19 pandemic underscored the importance of vaccination in our governmental- health bodies. As a result, effective vaccine communication is more necessary than ever. The goal of this paper is to better understand frames, strategies and themes used by NYC Health as it pertains to video media related artifacts in their Covid-19 vaccination campaign. This research is important because it informs overall health and vaccine discourse. In analyzing data several key themes were discovered. These themes were established through a synthesis of literary strategies meant to activate certain theoretical frameworks. Further research into the effectiveness of these frames on …

Pay Inequality And Gender Pay Gap, Chris Constantopoulos

Student Theses and Dissertations

The topic of this thesis paper is pay inequality and gender pay gap, specifically within the United States while occasionally comparing Europe and other parts of the world. The research questions that are brought up while starting this thesis process were how the topic started and developed with the last 10 years. Plus, the potential strides to eliminate the thesis topics issues within the United States. The method of analysis for this thesis paper includes an integrative desktop literature review while analyzing various online and prior academic research articles. The result of studying the numerous amounts of research helped gather …

Racial Microaggressions Against Black Women In The Workforce, Marie Della Thomas

Student Theses and Dissertations

This research investigates racial microaggressions against Black American women in the workforce. In addition, this study explores how racial discrimination on the job continues to be problematic for Black American women despite the long fight for racial equality in the past decades. It is common knowledge that all women, in general, must still fight for equal opportunities in the workforce; however, for this research, we will focus on Black American women. Based on survey statistics from this study, with 103 respondents of diverse nationalities, this research results show an uneven distinction in how corporations treat Black American women in the …

Financial Influencers And Social Media: The Role Of Valuable And Trusted Content In Creating A New Form Of Authenticity, Imene Chikhi

Student Theses and Dissertations

Prior research shows that social media influencers often use their social networks for constant exposure and self-promotion, similar to the way celebrities do. However, little is known about the potential social media offers for the search of educational content and thought leaders in specific social eds. This research aims at exploring the opportunities social media or as a medium for financial literacy. We examine the content of personal finance influencers who use social as a way to create, share, and promote valuable content of financial knowledge and provide advice to their audiences.

We found that helping individuals to increase their …

To What Extent Do Start-Ups See Themselves As Strategic Actors When Approaching Communications And Financing Within Their Companies?, Shanice Swaby

Student Theses and Dissertations

This capstone study explores entrepreneurial narratives centered around the role of communication within a start-up environment and to what extent strategic communication plays a role. I am addressing the following question: To what extent do start-ups see themselves as strategic actors when approaching communications and financing within their companies? To answer this question, I conducted seven oral histories with entrepreneurs within the Public relations, online sales, and real estate fields. The start-up companies varied in the amount individuals that are currently working for them. This study builds upon previous research about start-up companies and strategic communications. Past research was more …

Corporations And The American Polity, Patrick Labossiere

Student Theses and Dissertations

Research on corporate communications’ effects on politics presents an acknowledgement of a relationship between the two topics, leaving a void in the explanation and examination of this topic. The void presents an opening to introduce a conceptual process for how corporations are able to craft communications to influence the American Polity, the democratic social organization within the United States. This research begins with a historical review of how corporations gain prominence in American society, capturing the ability to participate in the democratic social organization of the polity. A qualitative analysis of several conceptual frameworks serves as data, to establish an …

The Portrayal And Reception Of Multiracial Couples And Families In Advertisements, Kiran A. Chand

Student Theses and Dissertations

The goal of the research conducted here is to see the candid ways in which the American people react to the existence of multiracial couples and families. As these families are becoming more commonplace within the population and large companies such as Nestlé, Toyota, Expedia, Progressive, and General Mills have taken note of this. Instead of portraying the typical nuclear family as a backdrop for their products, companies are now demonstrating how their products are part of the everyday life of any and every American by depicting unions amongst white, black, Hispanic, and Asian partners. This normalization is due to …

Hustle Culture And The Implications For Our Workforce, Arianna Balkeran

Student Theses and Dissertations

This study defines hustle culture as an unspoken agreement between supervisors and employees concerning a designated workplace commitment compliance, which determines the minimum expectation of an employee's productivity capability. As such, this research paper aims to explore hustle culture within the workforce and how employee engagement, or lack of, affects the quality of professional relationships within the workplace. By doing so, we can begin a broader discourse on employee and managerial accountability in the relational aspect of supervisor-employee relationships and work dyads. With current changes to employment opportunities, such as the sudden influx of remote corporate workers resulting from COVID-19, …

An Exploratory Study Of How Millennials Approach And Communicate Mental Health In The Workplace, Johanna I. Seitenbach

Student Theses and Dissertations

Depression is the leading cause of disability worldwide, affecting more than 300 million people. As more millennials take on leadership positions, it is important to understand how companies are currently addressing mental health in the workplace and compare this to how millennials approach the subject. The quantitative analysis completed through this study helped to determine what a mentally healthy workplace looks and feels like for millennials. Companies are increasingly investing in mental health initiatives for several reasons: to increase brand recognition, to improve company culture, to mitigate potential lawsuits, and to increase employee engagement and retention. This survey assessed how …

The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo

Student Theses and Dissertations

The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who …

A Study Of Factors Affecting The Credibility Of Sponsored Posts Created By Instagram Influencers, Nakyung Lee

Student Theses and Dissertations

This study examined how source expertise, objective information about product ingredients and benefits, review length, and the use of promotional language influence the perceived credibility of a sponsored review post for skincare products. This study carried out 4 in-depth interviews and online survey to 106 millennials living in the U.S. Results indicated that subjective comments about a reviewer’s personal experiences had a higher level of perceived credibility of a review post than objective information about product ingredients and benefits. With regard to source expertise, a sponsored review post written by an influencer with higher expertise was perceived as more reliable …

Illness And The American Workplace: Issues And Implications For Employers And Employees, Victoria R. Dolan

Student Theses and Dissertations

This project aims to identify American employee experiences and existing workplace policies and cultures surrounding illness, disability, and sick leave. This approach was taken in order to closely examine what looks to be working well for companies and workers, and what could benefit from a more human centric approach in regards to workplace policy and employee support programs. The study of employee experiences in particular represents a gap in the current scholarly literature regarding illness and illness policy in the American workplace, and more accurately represents the experiences for both employees and employers. Furthermore, it assists with distinguishing the types …

Together Apart: Influences And Barriers To Engagement Among Remote Workers, Stacey-Robin H. Johnson

Student Theses and Dissertations

Organizations recognize the importance of having employees who do more than 'show up' for work. Rather, the goal is to have employees who will adapt to, embody, and promote the values, agenda, and strategic purposes of the organization beyond their work life. In the efforts around engagement, there are key influences in the organizational lifespan of an employee that can inspire or discourage engagement attitudes and behaviors.

Remote workers (defined here as those who work outside of a central, collective work setting) present unique challenges, the most pressing being maintaining a sense of connection and inclusion among the group in …

Strategic Communication And Recruitment Practices For Amplifying Racial Diversity In Commercial Real Estate, Brandon Levesque

Student Theses and Dissertations

Qualitative research featuring interviews with professionals of color in the American commercial real estate industry. This work identifies three major problematic areas contributing to the lack of racial diversity in commercial real estate, followed by recommendations on how the industry can address those areas with a sustainable and easily digestible plan of action.

Volatility Analysis Of Us Equity And Federal Funds Markets Through The Recent Financial Crisis And Recovery Periods, Based On Release Of Fomc Meeting Statements And Minutes, Hanxiao Yue

Student Theses and Dissertations

The Federal Open Market Committee (FOMC) is the principal maker of monetary policy in the United States. The main instrument of monetary policy is the target federal funds rate, which is de facto the base interest rate of the US economy. The FOMC meets around eight times a year to discuss the economic outlook and decide on this metric. Throughout most of its history, the Fed has been opaque about how it decides on monetary policy, but in recent years it has adopted a more transparent disclosure policy. For each FOMC meeting, it currently releases a brief statement immediately after …

Technical Analysis Under Knightian Uncertainty, Andre Mouton

Student Theses and Dissertations

Technical analysis, or the forecasting of asset price movements using past prices, is commonly practiced in financial markets but poorly explained by mainstream economic theory. I show that a technical rule can have predictive power when an asset’s payoffs are subject to Knightian uncertainty, defined as variation that cannot be described probabilistically (Knight, 1921). I present an asset-pricing model in which asset payoffs undergo periodic shifts in trend, and agents form expectations about these payoffs using a constant gain least squares (CGLS) rule. I investigate whether a second CGLS rule, operating on price, can provide a more accurate forecast of …

Depreciation Practices Under The Internal Revenue Code, Vito Addotta

Student Theses and Dissertations

This study evaluates methods for computing depreciation and evaluates them against the tax code.