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Women’S Empowerment Campaigns In East Asia: Case Study Of Sk-Ii, Huan Yao
Women’S Empowerment Campaigns In East Asia: Case Study Of Sk-Ii, Huan Yao
Student Theses and Dissertations
Brands are increasingly paying attention to the purchasing power of female consumers. In recent years, many brands have added female elements to their brand stories to promote gender equality in society. This provides more opportunities for brands to express their values. However, while the women's movement in Western countries has been in full swing, feminism in Eastern countries is still being explored. This paper examines the best practices in three East Asian countries - China, Japan, and South Korea - for incorporating women's causes into brand identity and probing the development of women's themes in corporate cultures. The paper aims …
Bridge The Gap: Using Advocacy To Bridge The Gender Wage Gap In Sports - A Comparative Analysis Of Venus Williams And The Us Women’S National Team, William E. Mitchell
Bridge The Gap: Using Advocacy To Bridge The Gender Wage Gap In Sports - A Comparative Analysis Of Venus Williams And The Us Women’S National Team, William E. Mitchell
Student Theses and Dissertations
For decades sports and activism have been synonymous. Many remember Jesse Owens and Tommie Smith’s Olympic protests, Mohammed Ali’s anti-war protest and Collin Kaepernick kneeling to bring attention to racial injustices. More recently many joined in celebration and applauded when the US Women’s National Team secured equal pay. However, many women in sports remain invisible. Activism is a viable form of seeking change, but can the route taken by Venus Williams work in team sports? This project will seek to examine if activism is a viable change agent in sports especially in closing the gender pay gap. While several female …
Back To The Office: Us Employee Reluctance And Re-Engagement Strategies, Khin Thaw Ta Chit
Back To The Office: Us Employee Reluctance And Re-Engagement Strategies, Khin Thaw Ta Chit
Student Theses and Dissertations
When the pandemic era was concluded, organizations were facing difficulties in bringing employees back to the office. The purpose of this study is to investigate dynamics influencing employee reluctance to be back to the office and to explore the effective re-engagement strategies aiming to propose effective strategies. Although there is a good amount of literature exploring the employee reluctance to be back to the office, there are gaps such as the need for post-pandemic studies and inclusive communication strategies, underscore the timeliness and relevance of the proposed thesis. By using a qualitative method, a survey utilizing Qualtrics Online Survey Software, …
Authenticity In Fashion And Beauty: Influencer Marketing And The Development Of Parasocial Relationships On Social Media, Catherine Goodheart
Authenticity In Fashion And Beauty: Influencer Marketing And The Development Of Parasocial Relationships On Social Media, Catherine Goodheart
Student Theses and Dissertations
Social media influencers are more accessible than celebrities, making their audience form strong connections with them through their niche content. The parasocial relationship formed between influencers and their followers through the followers' media literacy of the influencer’s authenticity enables influencers to market themselves promoting products; without a perceived authenticity, a parasocial relationship will struggle to form. This parasocial relationship is typically to generate profit for the influencer, as many influencers are paid to promote and advertise products specific to their niche(s) on their profiles or on the brand’s profiles. A media analysis was used to study 5 beauty and fashion …
“I’M Especially Sorry To Those Impacted”: Conventional Visions Of Leadership In The 2022/2023 Tech Layoffs, Jared J. Watkins
“I’M Especially Sorry To Those Impacted”: Conventional Visions Of Leadership In The 2022/2023 Tech Layoffs, Jared J. Watkins
Student Theses and Dissertations
In 2022 and 2023, over 400,000 employees in the technology sector were laid off. This study conducted a thematic analysis using coding on memos announcing layoffs sent by leaders at Meta, Google, and Microsoft in late 2022 and early 2023. This study also conducted an analysis of layoff memos sent by leaders of Google and Microsoft in 2009 for comparison. Key findings include that writing to multiple stakeholders in the 2022/2023 memos produced novel contradictions and paradoxes that may impede employee sensemaking, that 2022/2023 memos used more passive and distancing language that disconnected the leader from the layoff decision and …