Digital Commons Network^™

Corporate Reputations Measured And In Practice: How Can Corporations Stay Authentic To Their Positive External Depictions, Internally?, Valeene Wilson

Student Theses and Dissertations

This research paper discusses corporate reputation and how companies can stay authentic to their positive external reputations internally. Organizations are getting better at communicating who they are but fall short in fulfilling broader reputation goals. To be managed, corporate reputations must be measured. Fombrun introduced the Reputation Institute and the RepTrak measurement system, which builds on research done on leadership, employee engagement, and the evolution of corporate reputation. This paper dives into how to assess a corporation’s reputation using the aggregate reputation ranking RepTrak as a frame for the analysis of qualitative data, collected on four organizations and supplemented with …

Financial Influencers And Social Media: The Role Of Valuable And Trusted Content In Creating A New Form Of Authenticity, Imene Chikhi

Student Theses and Dissertations

Prior research shows that social media influencers often use their social networks for constant exposure and self-promotion, similar to the way celebrities do. However, little is known about the potential social media offers for the search of educational content and thought leaders in specific social eds. This research aims at exploring the opportunities social media or as a medium for financial literacy. We examine the content of personal finance influencers who use social as a way to create, share, and promote valuable content of financial knowledge and provide advice to their audiences.

We found that helping individuals to increase their …

Corporations And The American Polity, Patrick Labossiere

Student Theses and Dissertations

Research on corporate communications’ effects on politics presents an acknowledgement of a relationship between the two topics, leaving a void in the explanation and examination of this topic. The void presents an opening to introduce a conceptual process for how corporations are able to craft communications to influence the American Polity, the democratic social organization within the United States. This research begins with a historical review of how corporations gain prominence in American society, capturing the ability to participate in the democratic social organization of the polity. A qualitative analysis of several conceptual frameworks serves as data, to establish an …