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Master's Theses

Discipline
Institution
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Full-Text Articles in Sports Studies

Motivating Factors Influencing Spectator Attendance At Professional Soccer Events In Brazil, Rafael Andreis Dec 2011

Motivating Factors Influencing Spectator Attendance At Professional Soccer Events In Brazil, Rafael Andreis

Master's Theses

In Brazil, soccer is regarded so highly that Brazilians often refer to their country as o pais do futebol, or the country of football ("Natal Brazil", 2006). Brazil national soccer teams won five of the nineteen World Cup tournaments, a record that is so far unmatched by any other country. Brazil boasts 102 million soccer fans who attend games in the country's 300 soccer stadiums, which, combined, have more than five million seats (Helal et al., 2006; Fifa.com, 2010). However, while the importance of soccer in Brazil is unquestionable, the monetization of professional soccer in Brazil is currently far from …