Sports Studies Commons^™

The Pickleball Opportunity: A Case Study To Evaluate The Market Demand And Feasibility Of Opening A Private Pickleball Facility, Dene Williamson, Janet Jones

Global Sport Business Journal

This case study explores the market demand and financial feasibility of opening a privately owned, indoor pickleball facility in Warrensburg, Missouri. The central character, Mr. Dink, returns to his rural hometown with the goal of building a community-centric recreational space centered around America’s fastest-growing sport—pickleball. Students are asked to evaluate the business opportunity through comprehensive market research, financial forecasting, and risk assessment. Drawing from comparative data provided by an established facility in Florida, the case challenges students to adapt proven strategies to a smaller, lower-cost market. The case provides a platform to practice feasibility analysis, pricing strategy, break-even modeling, marketing, …

Book Review - Innovative Pedagogical Practices In Sport Management Education, Mitchell Mcsweeney

Global Sport Business Journal

This review examines Innovative Pedagogical Practices in Sport Management Education, an edited collection that provides a comprehensive resource for enhancing teaching, curriculum design, and student learning in sport management. Organized across seven thematic sections, the book integrates theory with practical classroom applications, covering topics such as active learning, experiential education, diversity and inclusion, critical pedagogy, digital technologies, leadership, and emerging trends. The review highlights the collection's emphasis on actionable teaching strategies, reflective practice, and future-oriented innovation. 

On- And Off-Field Impacts Of Foreign Players On Peruvian Liga 1 Football Teams, Juan Victor Aranibar, Claudio Rocha

Global Sport Business Journal

Despite the growing globalisation of football, little research has examined how foreign players create competitive advantage in non-traditional leagues. Using the Resource-Based View (RBV), this study explores the on- and off-field impact of foreign players in Peruvian Liga 1 clubs. Semi-structured interviews with 12 sporting directors, commercial managers, scouts, and coaches were analysed thematically, revealing five themes: physical characteristics, leadership and mental strength, cultural barriers, competitive salaries, and commercial blindness. Findings suggest that although foreign players provide valuable physical and psychological attributes, these are rarely sufficient to create sustained competitive advantage. More notably, clubs fail to capitalize on foreign players' …

How Gyms Should Use Commitment Devices: The Role Of Deposit Contracts In Attracting Consumers, Zehua Hei, Alan Morse

Global Sport Business Journal

Amid growing health concerns, increased competition among fitness centers, and declining staff-to-customer ratios, gym operators are seeking effective ways to reduce customer attrition. Drawing on Prospect Theory, this study examines how commitment devices in gym promotions (e.g., deposit contracts and transformation challenges) influence consumers’ intentions to join a gym. Two experiments with 609 participants (Study 1 = 204; Study 2 = 405) investigated the mediating role of perceived attractiveness and the moderating role of contractual flexibility. Results indicate that membership options incorporating a commitment device were perceived as more attractive, leading to stronger registration intentions. However, this effect was observed …

Legacy Vs. Luxury: Generational Stadium Design And Fan Perceptions In Professional Sport, Joshua Greer, Tim Wilson

Global Sport Business Journal

This study examines whether generational differences in National Football League (NFL) stadium design influence fans' evaluations of venue quality, addressing a gap in the sport management literature on the relative importance of modernization versus heritage in shaping spectator satisfaction. Drawing on the sportscape framework and environmental psychology, the study analyzes 539,660 fan-generated online reviews from across 30 NFL stadiums. Composite satisfaction scores were calculated and used to assess relationships among stadium age, capacity, and perceived quality.

Results indicate no statistically significant difference in satisfaction between legacy stadiums (opened before 2000) and new-generation venues (opened in 2000 or later). Although legacy …

A Qualitative Analysis Of The Financial Issues Facing Division Ii And Division Iii Intercollegiate Athletics, Michael G. Fraina Iii, Tyler J. Ratts, Eric Forsyth, Lana Huberty, Madison Demaio

Global Sport Business Journal

With increasing costs and decreasing funding (Zvosec & Baer, 2022), the evolution of college athletics has altered the financial realities facing athletic departments (Elliott et al., 2026). To maintain operations, athletic directors are now tasked with identifying new revenue streams and becoming creative in how they manage their budgets. Research in intercollegiate sport has traditionally focused on Division I athletics. However, given the role of Division II and Division III programs, especially in driving enrollment at their institutions, further understanding of the current financial environment facing these schools is needed. The purpose of this qualitative study was to examine the …

Patterns In Emotional Labor Outcomes: Assessing Seasonal Cycles Of Burnout In Minor League Sport Employees, Mandy Barefoot, Mike Martinez

Global Sport Business Journal

Burnout, characterized by emotional exhaustion, depersonalization, and reduced personal accomplishment (Kristensen et al., 2005), is a growing concern among sport employees, with research documenting high levels of emotional strain, role conflict, and turnover intentions in collegiate and professional sport settings (Taylor et al., 2019; Weight et al., 2021). Although burnout is often examined as a stable condition, little attention has been given to how the cyclical nature of the sport calendar may shape its development over time.

This study examines burnout among middle managers in minor league baseball and hockey through the lens of Affective Events Theory, exploring how seasonal …

Book Review - Violent Impacts: How Power And Inequality Shape The Concussion Crisis, Samuel M. Clevenger

Global Sport Business Journal

Kathryn Henne and Matt Ventresca’s Violent Impacts critically examines how narratives surrounding CTE, TBI, and the concussion crisis are constructed across sport, the military, law, media, and science. Drawing on intersectional feminism and science and technology studies, the authors show how dominant concussion discourses privilege the experiences of White male athletes while marginalizing other groups. Based on extensive fieldwork, the book makes an important contribution by exposing representational inequalities and highlighting the intersectional gender politics of concussion research and public debate.

Book Review - California And The Making Of Modern Sport, Sean Burke

Global Sport Business Journal

Joel S. Franks’s California and the Making of Modern Sport argues that California helped shape modern sport as spectacle, consumer culture, and civic branding. review highlights the strengths in linking iconic sites such as the Rose Bowl, Muscle Beach, Fresno baseball, Billie Jean King, and the 1932 Los Angeles Olympics to broader themes of commercialization, diversity, and inequality. Drawing on historical sources, Franks demonstrates how sport in California produced modern sporting culture and its contradictions.

An Exploration Of The Application Of Threshold Concepts In Sport Management, Debra Burke, Kadie Otto, Aj Grube, Charlie Parrish, Dan Grube

Global Sport Business Journal

Jan Meyer and Ray Land introduced the theory of threshold concepts to identify learning outcomes that represent a fundamental shift in the understanding of a subject which distinguishes how experts in the discipline internalize the discipline (Meyer & Land, 2006). They described the mastery of threshold concepts as being “akin to passing through a portal, opening up a new and previously inaccessible way of thinking about something” (Meyer & Land, 2006, p. 3). Threshold concepts as defined by Meyer and Land (2006) are characterized by these features:

• Transformative: Once understood, a threshold concept changes the way in which the student …

Book Review: Race And Resistance In Boston: A Contested Sports History, Eddie G. Walker Ii

Global Sport Business Journal

This review examines Cvornyek and Stark’s edited collection on race, resistance, and sport in Boston, highlighting how the essays collectively reflect Hartmann’s contested terrain theory. Through historical and contemporary examples—from Bill Russell’s activism to the cultural role of sports like cricket—the book demonstrates how sport functions as both a site of racial conflict and a tool for resistance and community-building. The collection offers a nuanced case study of Boston’s complex relationship with race, sport, and social progress.

Preventable Tragedy: A Negligence Case Study In University Recreation Programs, John J. Miller, Jeffrey F. Levine, Jason W. Lee

Global Sport Business Journal

This case study examines the lightning strike that killed a player during a university intramural softball game, emphasizing the importance of understanding legal responsibilities in sport and recreation settings. The incident occurred after visible lightning was observed yet play continued due to the absence of a formal severe-weather policy and uncertainty among student officials and administrators. Although industry standards for lightning safety were widely available, the lack of clear institutional guidance contributed to delayed decision-making and confusion at a critical moment.

This case study is important to students because it demonstrates how legal concepts discussed in class can have real, …

Book Review - Applied Ethics For Sport Managers, Sydney Loutit

Global Sport Business Journal

This book review examines Applied Ethics for Sport Managers, Second Edition by Kadance Otto, which introduces ethical frameworks and their application within the sport industry. The text emphasizes fairness, integrity, and responsibility as core elements of sport organizations while providing accessible explanations and applied learning tools. Particular attention is given to pedagogical features that encourage critical thinking about ethical dilemmas. Overall, the book is positioned as a valuable resource for sport management students, early-career professionals, and emerging sport leaders.

Book Review - Soccer, Globalization, And Innovation, Sangchul Park

Global Sport Business Journal

This review examines Soccer, Globalization, and Innovation: The Beautiful Game in the 21st Century, an edited book that explores soccer as a key site where globalization and innovation intersect. This book conceptualizes innovation across multiple domains, including gameplay, sport business, and social and political initiatives. Simultaneously, this book emphasizes the interconnected and contested nature of global processes. Drawing on various actual cases, this book presents and highlights how power relations, stakeholder dynamics, and technological changes shape outcomes in global soccer. The current review evaluates the book’s conceptual framework, organization, and practical relevance. In doing so, this review notes the strengths …

Book Review - Olympic Outliers: Brisbane 2032 And The Future Of The Olympic Games, Robert Sroka

Global Sport Business Journal

This book review examines Olympic Outliers: Brisbane 2032 and the Future of the Olympic Games by Peter English, a multidisciplinary analysis of Brisbane's  appointment as host of the 2032 Olympic and Paralympic Games. The book argues that Brisbane's selection as a mid-sized, regionally focused outlier host reflects a turning point in the Olympic Movement driven by IOC governance reform, shifting geopolitics, and a scarcity of competing megacity bids. Evaluated across four chapters addressing bidding history, legacy planning, media framing, and broader implications for future host selection, the book demonstrates considerable scholarly and practical value. Drawing on robust primary and secondary …

2026 Gsba Conference Abstracts

Global Sport Business Journal

Conference abstracts from the 2026 GSBA Conference "Ideas in Motion"

Book Review - Inventing For Sports, Ryan Rodenberg, Vito Tonejc

Global Sport Business Journal

The editors of Inventing for Sports—Eric S. Hintz & Arthur A. Daemmrich—have successfully connected sports with advances in technology, science, and medicine via the inventions making athletic pursuits better and more accessible. Hintz and Daemmrich have also provided great lessons in entrepreneurship, with a bundle of case studies covering inventions such as sports drinks, oversized tennis racquets, and streamlined swimwear.  The editors detail how people came up with inventions while trying to solve a particular problem or challenge in their sport of choice.  Throughout the book, the two main themes are how athletes can gain a competitive edge with their …

Gsbj Editor's Note

Global Sport Business Journal

Editor's Note for Volume 11 (2026)

Book Review - The Fast Track, Darlene A. Kluka

Global Sport Business Journal

This review examines The Fast Track by Jane McManus, a timely analysis of the commercial rise of women’s sport in the United States. McManus challenges the persistent narrative of low consumer demand, reframing it as a consequence of historical underinvestment and limited infrastructure. Drawing on industry data, stakeholder interviews, and economic analysis, the book highlights key growth drivers, including media rights, sponsorship alignment, and athlete-led digital visibility. It also situates these developments within broader social and political contexts, addressing issues of equity, representation, and governance. While primarily U.S.-focused, the book offers a compelling market diagnosis and underscores women’s sport as …

Book Review - Esports Business Management 2nd Edition, Brett A. Anderson

Global Sport Business Journal

This review evaluates Esports Business Management (2nd ed.) as a comprehensive and pedagogically effective resource for undergraduate sport business education. The text situates esports within familiar sport management frameworks while highlighting key distinctions related to its digital, global, and rapidly evolving structure. Across fourteen chapters, the authors address core industry components, including governance, marketing, sponsorship, finance, law, and career pathways, supported by real-world examples and applied learning tools. Particular strengths include clear definitional grounding, strong comparative analysis with traditional sport systems, and accessible explanations of complex industry dynamics. While maintaining breadth and clarity, the book effectively bridges theory and practice, …

Perspectives Of University Leaders On Adoption And Scaling E Mental Health Support For Students: An Exploratory Analysis, Choongo Mulungu, Esin Nisan Yildirim

Journal of Human Services: Training, Research, and Practice

ABSTRACT

University students face rising mental health challenges, yet adoption of digital support services in higher education remains limited, especially in the Global South. This qualitative study explored perceptions of 18 senior administrators from universities across Africa, Europe, Asia, and North America. Findings revealed a significant implementation gap, with few institutions offering formal platforms. Leaders cited barriers including limited institutional prioritisation, counsellor overload, financial ambiguity, ethical concerns, and absent policy frameworks. Addressing these challenges requires deliberate policy action, equitable resource allocation, and culturally responsive strategies for sustainable integration.

Rural Voices On The Opioid Epidemic In Deep East Texas, Jose Carbajal, H. Stephen Cooper

Journal of Human Services: Training, Research, and Practice

Opioid use is a major concern in the United States. Rural communities face even greater difficulties in addressing opioid use and related challenges. An appreciative inquiry was employed to assess the degree to which the opioid crisis has affected the rural region of Deep East Texas and to develop recommendations for a regional action plan. One hundred and eight participants attended eleven conversation cafés across the region. Response analysis revealed eight primary themes and 11 sub-themes. Community awareness and education are crucial in combating the opioid crisis, as some participants were unaware of the prevalence of prescription opioid abuse in …

Examining The Evolution Of Coaches Issues In Interscholastic Sport, Tyler J. Ratts, Eric W. Forsyth, Zachary C. T. Evans, James E. Johnson, Michael Fraina, Warren A. Whisenant

Global Sport Business Journal

Central to interscholastic athletic programs are coaches who directly affect the developmental outcomes experienced by student-athletes through their participation (Blanton et al., 2024; Grant, 2024; O’Boyle, 2014). Forsyth et al. (2022) analyzed the key issues perceived by athletic administrators to affect the coaching position, with Coaches Education rated as the single most important issue and Finding Coaches and Retaining Coaches also deemed to be of very high importance. Over time, the coaching role has continued to evolve, as increased role demands (Ratts, 2025), changing stakeholder expectations (Johnson et al., 2019; Stoffer et al., 2021), and growing burnout and turnover (Martin …

The Athlete’S Nil Playbook: The Complete Guide To Owning And Profiting From Your Name, Image, And Likeness, Kelly Brummett

Global Sport Business Journal

This review discusses The Athlete's NIL Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness. Though aimed at high school and college students and their parents, the book is a practical guide for anyone interested in learning more about and navigating the Name, Image, and Likeness (NIL) marketplace. With examples from current and former student-athletes' lived experiences, Dosh offers guidance for developing a personal brand, contacting sponsors, and seeking NIL opportunities beyond social media marketing. In addition, Dosh shares her legal experience to highlight potentially one-sided contract terms and key questions to ask before signing …

Digital Learning And Healing: Impacts Of Ai In Art Therapy, Cassandra E. Buffington-Bates

Journal of Human Services: Training, Research, and Practice

Art therapy, a creative approach to mental and emotional healing, is evolving with digital technologies to improve accessibility and care. This paper explores how artificial intelligence (AI) enhances art therapy by fostering emotional intelligence, collaboration, and personalized interventions. It highlights AI’s potential to support therapy while addressing challenges like empathy, data privacy, and training gaps. Through a literature review, the study offers insights into integrating AI with human-centered practices, providing innovative solutions for emotional and cognitive well-being.

Artificial Intelligence, Age, And Dynamic Ticket Pricing: A Mixed-Methods Study In Professional Sports, Joshua Greer, Nicholas Zoroya

Global Sport Business Journal

Abstract

This study investigates how age moderates fan perceptions of artificial intelligence (AI) and dynamic ticket pricing (DTP) in professional sports. Using a mixed-method design, data was collected from a self-administered online survey (N = 57) and triangulated with secondary sources, including industry reports and academic literature. Survey participants were divided into four generational cohorts and responses were analyzed across three constructs: perceived fairness, accessibility, and willingness to pay. A one-way ANOVA revealed a statistically significant difference in willingness to pay across age groups, F(3, 53) = 3.41, p = .015, with the most pronounced disparity between the youngest and …

Cricket, Capitalism And Class: From The Village Green To The Cricket Industry, Martin Barrett

Global Sport Business Journal

Author Chris McMillan, through Cricket, Capitalism and Class: From the Village Green to the Cricket Industry, provides a definitive and compelling critical sociological investigation of modern cricket’s rise from an English leisure pursuit and role in the expanding capitalism of Empire to today’s multi-billion-dollar cricket industry. This account is constructed through a largely Marxist reading of the sport’s entwining with the processes of capitalism and class. Specifically, class and the class structures reproduced by and through cricket are seen as critical in reproducing a system favorable to both historical and contemporary exploitation and expropriation. As the book transitions from exploring …

Book Review: Interrogating Integration: Sport, Celebrity, And Scandal In The Making Of New Germany, Sangchul Park

Global Sport Business Journal

This review discusses Interrogating Integration: Sport, Celebrity, and Scandal in the Making of New Germany by Kate Zambon. Through discourse analysis of media narratives, Zambon demonstrates that athletes and celebrities of immigrant or minority backgrounds become symbolic figures whose successes and failures test the nation’s integration project, with case studies including the 2006 World Cup, the Sarrazin debate, and the Integration Bambi Awards. The book’s originality lies in moving beyond legal or policy frameworks to foreground mediated narratives, offering clear and coherent arguments supported by a logically organized structure. While the absence of comparative perspectives and audience reception studies leaves …

Book Review: The Sports Revolution: How Texas Changed The Culture Of American Athletics, Zachary Beldon

Global Sport Business Journal

This manuscript reviews the book The Sports Revolution: How Texas Changed the Culture of American Athletics by Frank Guridy. The book dives into the state of Texas’s role in changing the sports landscape through the 1960s and 1980s. Guridy does so by focusing on five overarching themes: (1) desegregation and racial progress, (2) commercialization of sports and infrastructure, (3) gender dynamics in sports, (4) influence of media, and (5) community engagement. The book dives into various events that highlight each one of the themes to illustrate how Texas influenced changes to form the modern sports system. Overall, the book provides …

Book Review: Winters Of Discontent, Simon Barrick

Global Sport Business Journal

Editor Russell Field, through Winters of Discontent: The Winter Olympics and a Half Century of Protest and Resistance, offers the first focused academic inquiry into the myriad ways that individuals, organizations, and communities have resisted these sport mega-events. More specifically, each chapter contributor “chronicles the ways in which the issues raised by anti-Olympic advocates have increasingly become part of a mainstream discourse” (Field, 2025, p. 5). Various core themes run through the book including concern over public spending amid rising neoliberalism, the contested relationship between Indigenous self-determination and settler colonial domination, balancing local community priorities against the backdrop of Games-related …