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Full-Text Articles in Tourism

Do Travelers Support Green Practices And Sustainable Development, Patrick Tierney, Mercedes Hunt, Pavlina Latkova May 2011

Do Travelers Support Green Practices And Sustainable Development, Patrick Tierney, Mercedes Hunt, Pavlina Latkova

Journal of Tourism Insights

A 2007 survey of managers from RCRA members found strong motivational support for green practices. These and other findings suggest there is broad support for green practices among resort managers. However, it is unclear the level of traveler support for eco-friendly practices. Study objectives were to: Investigate consumers’ attitudes toward environmentally responsible or green practices in the travel industry; identify green practices they’ve undertaken while traveling; explore factors influencing traveler adoption of green practices; and provide implications for the travel industry. In spring 2008 an intercept survey of travelers visiting the California Welcome Center at Pier 39 in San Francisco, …


Examining The Use Of Rv Travel Forums For Campground Searches, Jill Fjelstul, Kimberly Severt May 2011

Examining The Use Of Rv Travel Forums For Campground Searches, Jill Fjelstul, Kimberly Severt

Journal of Tourism Insights

The aim of the present study is to explore how RV travelers use online travel forums in their campground search. The identification of such variables will assist campground owners and operators in their marketing strategies, competitive positioning, and improving the overall experience for the RV traveler at their chosen campground and destination.


Spring Break: Pulling In The Student Market, Sheila A. Scott-Halsell, Wanlanai Saiprasert May 2011

Spring Break: Pulling In The Student Market, Sheila A. Scott-Halsell, Wanlanai Saiprasert

Journal of Tourism Insights

Spring Break is big business for many tourism destinations. Although many students are budget conscious, by sheer volume, they make a noteworthy financial impact on a destination and the local community. To better understand what pulls current domestic Spring Break travelers to their destination choice, a study was conducted evaluating the importance of Spring Break destination attributes in students’ trip decisions. Exploratory factor analysis was conducted which reduced 24 pull attributes to four core Spring Break decision making pull factors. The core factors identified are: Destination Attributes, Financial, Accessibility, and Uncertainty Avoidance. Further analysis demonstrated only limited significant differences in …