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Full-Text Articles in Tourism
Domestic Business Event Tourism Marketing Strategy, Aditya Putra Desharyanto, Retno Wulandari
Domestic Business Event Tourism Marketing Strategy, Aditya Putra Desharyanto, Retno Wulandari
Journal of Indonesian Tourism and Policy Studies
This paper discusses the application of the 6P marketing mix (Product, Price, Place/Distribution, Promotion, Politics, and Public Opinion) by Jakarta Tourism and Creative Economy Office through The Office of Tourism and Creative Economy in order to organize domestic MICE activities ( Meeting, Incentive, Convention, and Exhibition) in 2019 until 2020. This research uses the type of qualitative research and descriptive research with data collection techniques of observation, interviews, and literature studies. The results of the study are suggested and recommended to The Jakarta Tourism and Creative Economy Office to open new jobs, actively holding MICE events, especially business to customers …
Factors Affecting Success Bidding Event At Pt. Astrindo Convex, Shifa Adinda Kansa Amran, Anisatul Auliya, Dhiny Anjung Sari
Factors Affecting Success Bidding Event At Pt. Astrindo Convex, Shifa Adinda Kansa Amran, Anisatul Auliya, Dhiny Anjung Sari
Journal of Indonesian Tourism and Policy Studies
Bidding is an offer letter for MICE (meeting, incentive, convention, and exhibition) organizers made by MICE companies such as Event Organizers to compare prospective clients to select the Event Organizer to be selected as the host of the event. The purpose of this study is to find out what factors influence the success of a bidding event and how to succeed and win a bidding event. This research is descriptive research with a qualitative approach. The data used in this study were obtained utilizing observation, interviews, and literature study. This research was conducted during the Field Work Practice Program at …