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Effects Of Social And Personal Norms, And Connectedness To Nature, On Pro-Environmental Behavior: A Study Of Western Australian Protected Area Visitors, Joanna Pearce, Songshan (Sam) Huang, Ross K. Dowling, Amanda J. Smith

Research outputs 2022 to 2026

Pro-environmental behaviors play a key role in the management and sustainability of parks and protected areas. An understanding of the antecedents of visitors' pro-environmental behaviors is vitally important in advancing knowledge, encouraging sustainability, and bettering management practice. This study developed and tested a behavioral model which integrated personal norms and social norms as normative influences, with connectedness to nature as a personality trait, as antecedents of pro-environmental behaviors. Data were collected through a visitor survey across three protected areas in Western Australia and analyzed via structural equation modelling. Results indicated that personal norms and connectedness to nature had a positive …