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Journal of Indonesian Tourism and Policy Studies

Journal

Promotion

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Tourism

Marketing And Promotion Strategies In Increasing Thenumber Of Foreign Tourists To A Thousand Islands, Enggar Panggalih Masaji, Priyanto Priyanto Jun 2021

Marketing And Promotion Strategies In Increasing Thenumber Of Foreign Tourists To A Thousand Islands, Enggar Panggalih Masaji, Priyanto Priyanto

Journal of Indonesian Tourism and Policy Studies

This paper discusses the strategy carried out by the Tourism Office in promoting the Thousand Islands to foreign countries increase the number of foreign tourists' visit to the Thousand Islands. The Thousand Islands as one of the leading tourism object in Jakarta must be promoted and marketed to foreign countries. This study uses qualitative research and descriptive research with data collection techniques interviews and observations. The results of this study are to suggest and recommend other ways to promote the Thousand Islands to foreign countries and to see how the Thousand Islands itself in welcoming foreign tourists who visit the …


Bintan Island Tourism Marketing Strategy By Tour De Bintan, Ariobimo Enggartiasto, Karin Amelia Safitri Dec 2019

Bintan Island Tourism Marketing Strategy By Tour De Bintan, Ariobimo Enggartiasto, Karin Amelia Safitri

Journal of Indonesian Tourism and Policy Studies

This Journal discusses the analysis of the implementation of marketing strategies carried out in Bintan Island. In this Journal also explained the obstacles that occur in marketing tourism in Bintan Island. This Journal was compiled using data collection and interview research. The results of the research and interviews explained that the strategy carried out to market tourism destinations in Bintan Island was good but there were still obstacles in the marketing process.


Indonesia Tourism Marketing In South Korea, Bella Sophia, Karin Amelia Safitri Jun 2019

Indonesia Tourism Marketing In South Korea, Bella Sophia, Karin Amelia Safitri

Journal of Indonesian Tourism and Policy Studies

This paper describes the analysis of Indonesian tourism marketing process in the Repubic of Korea. The analysis started from the preparation process up till the implementation process; such as product instrument, instrument distribution, promotion instrument, public relations, and evaluation. It is revealed the obstacles of tourism marketing process the which has been done. Those are the lack of human resources, lack of marketing funds, and closed Korea Busan Indonesia Center. It also Explains the strategy of tourism marketing to increase of the number of Korean tourists to visit the country. Qualitative research was conducted in this final paper. The result …